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Meta Set to Overtake Google in Global Ad Revenue

MartechView Editors -
For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.
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OpenAI Hires Meta’s David Dugan to Build Its Ad Business

MartechView Editors -
OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.
News

Meta Shuts Down Horizon Worlds VR App

MartechView Editors -
Meta is pulling Horizon Worlds from its Quest VR headsets by June, effectively ending the virtual reality social network that was once central to its metaverse ambitions.
News

Meta to Open Flagship Store on Fifth Avenue in New York

MartechView Editors -
Meta has signed a 10-year lease for a five-story building at 697 Fifth Avenue, marking the company's first flagship retail location in New York City.
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Meta Ads Revenue Jumps 24% as AI Drives Growth

MartechView Editors -
Meta reports $58.1B in Q4 ad revenue, fueled by strong holiday demand and AI tools, as the company prepares for deeper transformation in 2026.
News

Meta Bets Big on New AI Models for 2026

MartechView Editors -
Meta is developing new image, video, and text AI models for 2026 as it tries to regain ground in an increasingly crowded AI race.
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DoubleVerify Expands Brand Suitability Tools on Meta

MartechView Editors -
DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
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Omni Revenue: Meta and Ovative Insights

MartechView Editors -
New Meta and Ovative paper reveals how omnichannel marketing unlocks untapped revenue. Stop optimizing for e-commerce only and boost total sales.
News

Meta Proposes Ad-Free Tier for EU Users

MartechView Editors -
To address stricter EU privacy regulations, Meta Platforms proposes a subscription model for European users to access ad-free versions of Instagram and Facebook. Prices for mobile-only Instagram reach nearly $14/month.
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Free Speech, Meta, Data Privacy and Email

MartechView Editors -
Meta's move from fact-checking highlights challenges in free speech, content moderation, and privacy, impacting marketers and consumers. Explore solutions here.
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