As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
Adobe will acquire Semrush for $1.9B, uniting SEO + GEO to help brands stay visible across search, LLMs, and the web as AI reshapes how consumers discover content.
A new FortisPay extension for Adobe Commerce provides certified, scalable payment solutions for B2B and services businesses to streamline operations and grow revenue.
GALERIA.ag partners with Adobe to launch GenStudio in Brazil, boosting creative efficiency, AI-powered workflows, and faster, smarter campaign delivery.
Metricool and Adobe Express join forces to streamline content creation, scheduling, and social media analytics—saving time and boosting performance insights.
Adobe's new AI Agent Orchestrator helps businesses manage AI agents for marketing, creative tasks, and personalized customer experiences with automation and insights.
