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Medialister Launches Marketplace to Simplify Paid Media Deals

MartechView Editors -
Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.
News

Sprinklr and CreatorIQ Unite Creator and Social Media Data

MartechView Editors -
Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.
News

PepsiCo and VaynerMedia Boost Social-First Marketing

MartechView Editors -
PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.
News

Zeta Media Engine: AI-powered Marketing on Snowflake

MartechView Editors -
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data-driven, programmatic activation natively on Snowflake.
News

Pentaleap Launches Modular Retail Media Platform

MartechView Editors -
Pentaleap empowers RMNs to maximize onsite monetization with tools that help advertisers and retailers create and manage effective campaigns.
News

Why Better Data, Not Better AI, Drives Results

MartechView Editors -
A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.
Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
News

WARC Warns: 2026 Marketing Faces a New Era of Uncertainty

MartechView Editors -
WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.
News

AdRoll Sees Surge in Experian Audience Adoption

MartechView Editors -
Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
Martech

Marketers, Are You Ready for the Search-First Consumer?

Nadjya Ghausi -
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
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