Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.
Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.
HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
Target's Halloween costume backlash grabbed headlines, but the data shows a three-year pattern of self-inflicted brand damage — and a recovery narrative that just took another hit.
