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GenAI Hinders Marketers’ Sustainability Goals

MartechView Editors -
42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.
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PUMA Earns Top CDP Scores for Sustainability Leadership

MartechView Editors -
PUMA improves water and forest scores in CDP ratings while maintaining top marks for climate action, reinforcing its leadership in sustainability efforts.
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Shein Moves to Acquire Sustainable Fashion Brand Everlane

MartechView Editors -
Shein has agreed to acquire Everlane, a deal that could reshape the future of sustainable fashion and global retail economics.
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Consumers Demand Authentic Pride Support: Omnisend

MartechView Editors -
An Omnisend survey finds consumers value Pride Month participation, but expect brands to demonstrate genuine LGBTQ+ support year-round.

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Sumair Sayed -
MartechView offers purposeful insights and long-term value-driven content for businesses and leaders who want to better serve their customers and stakeholders. We examine the...
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.
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AI Use Rises, but Consumers Want Control

MartechView Editors -
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
News

Depop Touts Resale as Income in New Campaign

MartechView Editors -
Depop launches “Depoponomics,” a national campaign featuring Kelis that positions resale as a practical way for consumers to earn extra income.
People

Why ‘Customer-Centricity’ is the Wrong Question (and What Leaders Should Ask Instead)

Khushbu Raval -
Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.
Martech

The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
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