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	<title>Anurag Gurtu &#8211; MartechView</title>
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		<title>Hyper-Automation Is Over. Agentic AI Is What Comes Next.</title>
		<link>https://martechview.com/hyper-automation-is-over-agentic-ai-is-what-comes-next/</link>
		
		<dc:creator><![CDATA[Anurag Gurtu]]></dc:creator>
		<pubDate>Thu, 21 May 2026 14:08:51 +0000</pubDate>
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		<category><![CDATA[Agentic AI]]></category>
		<guid isPermaLink="false">https://martechview.com/?p=35306</guid>

					<description><![CDATA[<p>From UiPath's 70% stock collapse to tightening VC appetite for workflow builders, the automation era is ending — and agentic systems are rewriting what comes after.</p>
<p>The post <a rel="nofollow" href="https://martechview.com/hyper-automation-is-over-agentic-ai-is-what-comes-next/">Hyper-Automation Is Over. Agentic AI Is What Comes Next.</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
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										<content:encoded><![CDATA[<h2>A decade of drag-and-drop workflows, billion-dollar valuations, and automation promises. The market has looked at the results — and is asking for its money back.<span style="font-weight: 400;"> </span></h2>
<p><span style="font-weight: 400;">For more than a decade, the enterprise world chased </span><i><span style="font-weight: 400;">hyper-automation</span></i><span style="font-weight: 400;">. Boards, consultants, and venture capitalists all shared the same dream: big productivity gains delivered by clever workflow tools, low-code connectors, and robotic process automation (RPA). Top-tier valuations, a parade of IPOs, and billion-dollar rounds crowned automation as the next trillion-dollar frontier.</span></p>
<p><span style="font-weight: 400;">But today that narrative is collapsing — not because automation isn’t useful, but because the </span><i><span style="font-weight: 400;">architecture underpinning it is fundamentally obsolete.</span></i><span style="font-weight: 400;"> What the market once celebrated as “hyper-automation” is now being written off as incremental plumbing — not strategic leverage.</span></p>
<p><span style="font-weight: 400;">Public markets and valuations aren’t bluffing — they are signaling a tectonic shift.</span><span style="font-weight: 400;"> </span></p>
<h3><span style="font-weight: 400;">Public Market Reality: When Automation Valuations Drop Hard</span></h3>
<p><span style="font-weight: 400;">One of the poster children of hyper-automation was UiPath. Valued at over $35 billion in late-stage private funding, </span><a href="https://www.uipath.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">UiPath</span></a><span style="font-weight: 400;">’s public market debut was among the largest software IPOs of the 2020 cohort. But today, the stock trades 70% below its peak, reflecting a stark reset in what public markets are willing to pay for legacy automation that </span><i><span style="font-weight: 400;">fails to expand margins or deliver sustained enterprise outcomes</span></i><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">This sell-off isn’t isolated — it’s a shift in valuation narrative. Capital now demands </span><i><span style="font-weight: 400;">results</span></i><span style="font-weight: 400;">, not engineering complexity. Ask yourself: if automation fundamentally transformed productivity across every business unit, why haven’t legacy automation stocks maintained their valuations in an era obsessed with AI growth?</span></p>
<p><span style="font-weight: 400;">The answer is simple: legacy automation still operates like software from the 1980s — static, linear, brittle workflow logic under the hood — while the world around it has become exponentially more dynamic.</span></p>
<p><em><strong>Also Read: <a href="https://martechview.com/e-commerce-doesnt-have-a-data-problem-it-has-a-speed-one/">E-commerce Doesn’t Have a Data Problem. It Has a Speed One.</a></strong></em></p>
<h3><span style="font-weight: 400;">The Funding Frenzy That Built Fragile Architecture</span></h3>
<p><span style="font-weight: 400;">While UiPath faced valuation compression, private markets saw a secondary boom in no-code and security automation startups — each promising to </span><i><span style="font-weight: 400;">elevate hyper-automation</span></i> <i><span style="font-weight: 400;">through low-code workflows and drag-and-drop playbooks.</span></i></p>
<p><span style="font-weight: 400;">Consider </span><a href="https://www.tines.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tines</span></a><span style="font-weight: 400;">, a Dublin-based no-code automation platform focused on security workflows, with hundreds of millions in funding across multiple rounds. </span></p>
<p><span style="font-weight: 400;">Meanwhile, </span><a href="https://torq.io/" target="_blank" rel="noopener"><span style="font-weight: 400;">Torq</span></a><span style="font-weight: 400;"> — another “hyper-automation” platform — raised a massive $140 million in its Series D at a $1.2 billion valuation in 2026, bringing its total raised to $332 million. </span></p>
<p><span style="font-weight: 400;">These companies embody exactly the market the last decade valued: drag-and-drop workflows that connect tools, handle alert triage, and automate repeatable tasks. Yet the core architecture for these systems remains </span><i><span style="font-weight: 400;">deterministic-first</span></i><span style="font-weight: 400;"> — defined by prewritten steps assembled into stories or playbooks that attempt to anticipate </span><i><span style="font-weight: 400;">every possible state of the world</span></i><span style="font-weight: 400;">. That’s fine for checklists — less so for real business outcomes.</span><span style="font-weight: 400;"> </span></p>
<h3><span style="font-weight: 400;">Why This Architecture Is Headed Toward Zero</span></h3>
<p><span style="font-weight: 400;">Here’s the uncomfortable truth:</span></p>
<p><span style="font-weight: 400;">Hyper-automation didn’t redefine how work </span><i><span style="font-weight: 400;">actually gets done. </span></i><span style="font-weight: 400;">It repackaged deterministic workflows with prettier UIs and AI buzzwords. The entire paradigm assumes:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enterprise processes are static enough to be defined in workflows.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Users can anticipate every possible branch in a decision tree.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can write your way around complex human-machine interaction.</span></li>
</ul>
<p><span style="font-weight: 400;">But the 2020s enterprise is not static. The business landscape, cloud ecosystems, security threats, and digital environments change by the minute. Legacy architecture </span><i><span style="font-weight: 400;">cannot adapt</span></i><span style="font-weight: 400;"> because it starts with </span><i><span style="font-weight: 400;">rules rather than objectives</span></i><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">When markets recognize that a product’s DNA can’t survive the world it claims to automate, they repriced those assets accordingly. That’s exactly what’s happening with companies built on the old stack.</span><span style="font-weight: 400;"> </span></p>
<h3><span style="font-weight: 400;">Public Sentiment Is Shifting — Investors Want Outcomes, Not Workflows</span></h3>
<p><span style="font-weight: 400;">The public markets — and savvy late-stage investors — are increasingly separating </span><i><span style="font-weight: 400;">automation as a product</span></i><span style="font-weight: 400;"> from </span><i><span style="font-weight: 400;">real enterprise leverage.</span></i><span style="font-weight: 400;"> The headlines today aren’t about bots mimicking clicks anymore — they’re about agents that act autonomously on business objectives.</span></p>
<p><span style="font-weight: 400;">Investors are no longer content to pour capital into incremental workflow stitching. Capital is chasing systems that can:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Interpret intent</b><span style="font-weight: 400;">, not just follow static rules</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Plan and execute across systems</b><span style="font-weight: 400;">, not just trigger steps</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Adapt to uncertainty</b><span style="font-weight: 400;">, not crash when conditions change</span></li>
</ul>
<p><span style="font-weight: 400;">The evidence is clear: when the underlying architecture is rigid, valuations get compressed. Investors won’t buy another round of “better connectors” if the fundamental utility is low-margin and rigid.</span><span style="font-weight: 400;"> </span></p>
<p><em><strong>Also Read: <a href="https://martechview.com/contextual-advertising-what-it-is-and-why-it-matters/">Contextual Advertising: What It Is and Why It Matters</a></strong></em></p>
<h3><span style="font-weight: 400;">Agentic Automation Is What Comes After Hyper-Automation</span></h3>
<p><span style="font-weight: 400;">The next wave isn’t a prettier drag-and-drop canvas. And it definitely isn’t another workflow builder packaged as the </span><i><span style="font-weight: 400;">next big thing.</span></i></p>
<p><span style="font-weight: 400;">It’s agentic automation — systems built for objectives, not sequences; for </span><i><span style="font-weight: 400;">dynamic coordination</span></i><span style="font-weight: 400;"> across tools, not </span><i><span style="font-weight: 400;">fixed playbooks.</span></i><span style="font-weight: 400;"> An agentic system understands intent, negotiates tasks across APIs, adapts to context, and achieves outcomes </span><i><span style="font-weight: 400;">without human-modeled paths for every permutation of work.</span></i></p>
<p><span style="font-weight: 400;">We’ve moved beyond single-thread dragons to intelligent meshes of agents that collaborate to solve ambiguous problems. This isn’t a minor upgrade — it’s an architectural rewrite of how work gets done.</span><span style="font-weight: 400;"> </span></p>
<h3><span style="font-weight: 400;">Legacy Automation Architecture Is Becoming the New Mainframe</span></h3>
<p><span style="font-weight: 400;">Here’s the real market truth:</span></p>
<p><span style="font-weight: 400;">Legacy process automation, even with AI badges slapped on workflows, is rapidly approaching the same fate as outdated computing paradigms — </span><i><span style="font-weight: 400;">valuable in a historical context, obsolete in a strategic context.</span></i></p>
<p><span style="font-weight: 400;">Public markets already charge legacy automation names discount multiples compared to true AI-driven growth platforms. Venture capital is tightening its focus on workflow stitchers while expanding its backing of </span><i><span style="font-weight: 400;">agentic computation pioneers.</span></i><span style="font-weight: 400;"> And boards are starting to ask deeper questions about </span><i><span style="font-weight: 400;">outcome economics</span></i><span style="font-weight: 400;"> instead of </span><i><span style="font-weight: 400;">demo bells and whistles.</span></i></p>
<p>If legacy automation is mainframe-era tools rebranded for the cloud, then agentic systems are the next computational substrate for business execution.</p>
<p><span style="font-weight: 400;">That’s the disruption that will wipe out the old market cap — and unlock orders-of-magnitude value for enterprises that embrace the new paradigm.</span></p>
<p><span style="font-weight: 400;">The automation story isn’t over — it’s rewritten.</span></p>
<p>The post <a rel="nofollow" href="https://martechview.com/hyper-automation-is-over-agentic-ai-is-what-comes-next/">Hyper-Automation Is Over. Agentic AI Is What Comes Next.</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
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