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Friday, July 10, 2026

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Blueshift Launches Free CDP Starter For Cross-Channel Engagement

It is a comprehensive self-serve CDP offering that can not only unify profiles, but also deliver 1:1 engagement. Blueshift, the platform for intelligent cross-channel engagement,...

E.l.f. Caters to Gen Z’s Entrepreneurial Spirit with Roblox Experience

The E.l.f. Up! activation seeks to gamify what could otherwise be dry subject matter, such as financial literacy. E.l.f.’s first Roblox experience responds to a...

Brands Must Build Long-Term Relationships with Influencers

Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...

Nfinite Unveils Survey Insights to Help Retailers Decode Gen Z Shopping Habits

The report states that Gen Z is thorough in decision-making, consulting various sources before making product and brand choices, and adept at navigating multiple...

Kerrygold Explores the Power of Mealtime Reconnection in New Global Advertising Campaign

The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid...

Thinkific’s AI-Powered Creator Monetization Platform Surpasses 6,500 Users in First Month

Core to the Leap's first-of-its-kind digital product tool is the AI-powered content creation that allows Creators to input a content idea and generate high-quality...

Emplifi Launches Fall 23 Product Enhancements

Emplifi, providers of a unified customer engagement platform, unveiled its Fall '23 product innovations, including influencer marketing power workflows, advancements in user generated content,...

The Silver Lining of Dark Posts

Dark posts, aka unpublished posts, are inexpensive social media messages that allow marketers to programmatically target demographics without littering their brand’s newsfeed.  Are consumers aware...

Unlocking the Mechanics of Social Media’s Engaging Algorithms

Machine learning algorithms serve as the foundation for social media platforms, playing a pivotal role in both retaining user engagement and delivering tailored content...

Marketers Who Engage in the OTT Industry Have Tremendous Opportunities

With over 30 years of experience in the sports, digital and media industry, Rick Allen, CEO of ViewLift discusses how fan experience is changing...

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