A TikTok ban challenges e-commerce brands that rely on the platform. Discover how to diversify ad spend, embrace first-party channels, and drive sustainable growth.
InMarket's LCI platform helps TikTok advertisers optimize ROAS with performance insights, boosting TikTok’s role as a top platform for brand engagement.
TikTok's AI Genie is Coming! A new AI chatbot, Genie, could connect users to various AI features inside the app, including search, virtual humans, and music generation.
Logie.ai, an AI-powered influencer marketing platform, partners with TikTok Shops to empower brands and creators for social commerce success.
Logie.ai, a cutting-edge startup using AI...
Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising.
TikTok’s NewFronts pitch this year focuses...
As part of the launch, the company unveiled partnerships with category-leading brands Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever.
SuperOrdinary, a growth...
The results of this cross-channel NCS Meta-Study showed TikTok was effective at winning new buyers and driving more sales than TV.
NCSolutions (NCS), a company...
TikTok has been building out its TikTok shop offer recently, including launching a new ‘refurbished technology’ product category for users to buy second-hand mobile...
