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Friday, July 10, 2026

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Amazon Expands Ads Platform with No-Code Tools for SMBs

Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.

Amazon, Netflix Strike Global Ad Partnership

Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.

Disney and Amazon Ads Partner for Smarter Campaigns

Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.

Amazon Live: New Data Fuels Creator Commerce

Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.

Amazon and Roku Team Up for Smarter Ad Sales

Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.

Amazon and Roku Partner for Streaming Ads

Amazon and Roku team up to offer marketers unified access to 80M US streaming households via Amazon DSP, boosting reach and reducing ad fatigue.

Amazon Upfront Showcases Prime Video Ad Power

Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.

Amazon Enters Late Bid for TikTok Amid US Sale Deadline

Amazon makes a last-minute play to acquire TikTok, joining Oracle's lead bid. US deadline looms, with a potential ban or further extension.

Vidmob Hires Amazon DSP Vet as President to Drive Growth

Vidmob names Mark Mannino, President, to spearhead go-to-market, revenue, and strategy. He'll focus on scaling Vidmob's creative data software business.

Amazon Tests AI Shopping and Health Chatbots

Amazon is testing AI-powered shopping and health assistants to enhance product discovery and medical guidance, expanding AI integration in e-commerce and healthcare.

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