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Tuesday, June 9, 2026
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Personalization and Privacy

Automated Recommendations Feel Like Surveillance

Eleanor Hecks -
Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.
News

B2B Buyers Research Peers Before Talking to Sales

MartechView Editors -
New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
News

TELUS Digital Pushes Telecom AI Beyond Pilots

MartechView Editors -
TELUS Digital says it processed 2 trillion AI tokens in 2025, showcasing production-scale telecom AI at MWC 2026 with NVIDIA and F3 Networks.
People

AI Isn’t Killing PR. Bad Measurement Is.

Khushbu Raval -
As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
News

Brandi AI Helps Brands Optimize Content for AI

MartechView Editors -
Brandi AI expands its Optimization Hub to convert web, PR, and LinkedIn content into AI-ready formats, improving visibility in generative AI without rewriting brand voice.
Other

Flowla Raises $2.5M to Automate B2B Buyer Journeys

MartechView Editors -
London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.
Featured Posts

Designing AI That Feels Human—Without Crossing the Line

Khushbu Raval -
Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.
News

Keepit Reorganizes Channel Team to Put Partners First

MartechView Editors -
Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
News

Talkdesk Unveils AI Commerce Orchestration at NRF

MartechView Editors -
Talkdesk introduced CXA-powered Commerce Orchestration and a new Consumer Goods Experience Cloud, aiming to turn customer conversations into revenue.
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