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Wednesday, August 12, 2026

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Domino’s Tests Interactive TV Ads in Europe

Domino’s is the first in Europe to utilize Samsung Ads’ interactive GameBreaks unit, replacing standard commercials with remote-controlled trivia, resulting in a 31% uplift in brand consideration.

Instacart Revives Stop-Motion Magic for the Holidays

Instacart taps Rankin/Bass-style stop-motion to celebrate “Magic Makers,” spotlight convenience, and launch quirky holiday promos with 25+ CPG partners.

GenAI Search Is Rewriting the Shopper’s Playbook

Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.

Zefir Raises €15M to Revolutionize Real Estate with AI

French marketplace Zefir’s AI home assistant ZIA speeds up deals, halves transaction times, and earns agents up to €100K more annually.

7-Eleven Rolls Out Culture-Driven Ad Campaign

7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.

Basis Technologies Enhances Ad Automation

Basis Technologies launches new omnichannel reporting, data visualization, paid search, and task management features for unified ad insights.

CTV Ad Growth Surges, But Fraud and Waste Persist

DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.

2025 Consumer Shopping Trends: What to Expect

Explore the top 12 consumer behavior and shopping trends for 2025, including budget-conscious spending, sustainable products, personalization, social commerce, and the continued importance of physical stores.

Meta Proposes Ad-Free Tier for EU Users

To address stricter EU privacy regulations, Meta Platforms proposes a subscription model for European users to access ad-free versions of Instagram and Facebook. Prices for mobile-only Instagram reach nearly $14/month.

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