Amazon aims to provide viewers with ‘meaningfully fewer ads’ compared to ad-supported TV channels and other streaming providers. The monthly subscription fee for Amazon Prime in the UK will continue at £8.99, with no planned increase, unless users choose the ad-free option.

On September 22, in an update on Prime Video, the company stated in a blog post, “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements.:

“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. Ads in Prime Video content will be introduced in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. No action is required for Prime members.

“We’re not making changes in 2024 to the current price of Prime membership. We will also offer a new ad-free option for an additional £2.99 per month for US Prime members and will share pricing for other countries at a later date. We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like,” the company stated.

The post Amazon Prime Video introduces AvoD model: ‘Limited Ads’ appeared first on MartechView.

Out There Media, the global provider in Rich Communication Services (RCS), announced the results of its inaugural US-based RCS campaigns in collaboration with Verizon. 

This ground-breaking initiative was launched in cooperation with myWorld, which was recently awarded America’s best loyalty program by Newsweek Magazine. myWorld has provided Out There Media with prominent affiliate partners such as Guess, The Home Depot, Hotels.com, booking.com, Priceline, HP, Logitech, and Philips Hue for this RCS campaign, which were promoted intensely within the myWorld community in two phases over Black Friday and Cyber Monday.

Out There Media’s inaugural rich messaging campaigns for the U.S. market boasted impressive read rates ranging between 50% and 70%, surpassing expectations and cementing the company’s position as a trailblazer in leveraging RCS to drive engagement, conversion and loyalty. 

This success underscores the effectiveness of Rich Messaging in engaging audiences and driving meaningful interactions at levels that could never be reached by advertising channels such as web banners, SMS or social media advertising.

“We’re extremely delighted with the remarkable results of our debut rich messaging campaigns in the United States,” said Kerstin Trikalitis, co-founder and CEO of Out There Media. “These outstanding numbers underscore the effectiveness of rich messaging in engaging audiences and driving meaningful interactions with leading global brands.”

The power and success of RCS is further emphasized by recent industry developments. Google’s announcement of 1 billion active RCS users reflects the growing influence of rich messaging, and the imminent entry of Apple into the RCS arena next year is anticipated to be the ultimate game-changer.

Out There Media continues to lead the way in revolutionizing digital advertising with RCS, offering major international brands unparalleled engagement, conversion and loyalty.

The post Out There Media Launches US Services with Verizon appeared first on MartechView.