Phrase, the global leader in AI-powered language technology, today announced a new wave of product innovations designed to help enterprises work smarter, faster, and more effectively across global markets. The release introduces a new AI Translation Agent, AI-led translation, and real-time collaboration in Phrase Studio, as well as enhanced integrations that provide teams with increased speed, control, and efficiency in managing multilingual content workflows.

AI That Works Instantly

The new AI Translation Agent makes advanced generative AI accessible by combining translation and optimization in a single step. It enables businesses to experience high-quality AI translation immediately, without the need for a complex setup. The Agent delivers fluent, consistent output that often eliminates the need for human review, enabling teams to scale faster and reduce time and costs while maintaining high translation quality. This frees up linguists to focus on higher-value tasks, accelerates global delivery, and helps enterprises achieve greater efficiency across their content operations.

Advanced AI and Real-time Collaboration in Phrase Studio

With this release Phrase Language AI is now available directly in Phrase Studio, allowing teams to combine advanced neural and LLM-powered engines with their own terminology, assets, and brand tone of voice in a single environment. This ensures consistency across all content types, including video, documents, and digital channels, while reducing manual edits and keeping every market aligned.

Phrase Studio has also been turned into a collaborative workspace. Teams can now collaborate in real-time on the same project, whether adapting video content, adding subtitles, or producing voiceovers, for smoother teamwork and faster turnaround.

By integrating collaboration and AI into a single workflow, Phrase enables enterprises to manage multimedia content at scale with greater speed, precision, and confidence.

Smarter Workflows and Integration

Beyond new levels of collaboration and AI agents, this release also introduces enhancements that improve accuracy, visibility, and context across enterprise content workflows:

• Live Figma Previews: Real-time translation of Figma previews directly in the CAT editor reduces design bottlenecks and shortens review cycles.
• Smarter Job Sync: Enhanced cross-platform coordination simplifies project management. Smarter job tracking and duplicate prevention keep every project accurate, visible, and under control.
• Custom Fields in Term Bases: Richer context is preserved for linguists, reducing errors and removing workarounds.

Raising the Standard for Enterprise Content

“With this release, we are delivering more than new innovation. It reflects our continued commitment to reshaping how enterprises create and deliver global content,” said Georg Ell, CEO at Phrase. “By combining AI, real-time collaboration, and workflow integration, we are equipping teams with technology that multiplies efficiency and impact across their entire global content operations.”

This latest innovation builds on Phrase’s recent recognition as a Leader in the inaugural Forrester Wave™ for the language technology industry, an independent analysis that reinforces its role as a trusted partner for enterprises navigating the complexities of global content delivery.

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Particular Audience, an AI-native retail media and personalization company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, the new holistic platform brings the world’s first vertically integrated customer experience and retail media tech stack to European retailers.

The addition of AI native retail media in the UK and Europe comes after Particular Audience’s stellar rise in Australia and New Zealand. The world’s first unified platform now allows brands to power retail media with never-before-seen automation.

Trusted by leading retailers, including Hamley’s, Petbarn, and Target, the company offers a range of technologies that enable retailers to present shoppers with the most relevant products. These include automated product bundles that recommend products based on what the shopper has in their basket or is browsing.

The rollout of the retail media offering will be overseen by Beth Smith, the General Manager of the UK, who has spearheaded Particular Audience in the UK and Europe since 2019.

She said: “We launch retail media in the UK and Europe with a fantastic story. Over the past few years, our retail media technology has gained real traction in Australia and New Zealand. Retailers strive to offer their customers a better experience, and we help them present the most relevant products at just the right time. I can’t wait to share some of the success stories we have seen with UK and European retailers.”

Particular Audience CEO and Founder, James Taylor, added: “We are bringing our hyper-personalization, transformer search engine and retail media platform to the UK and Europe as a unified platform, and we believe retailers here will love what we have to offer. We’re already on board with some big names, including Hamley’s and Hotel Chocolat, and building out our retail media offering from our London office will make it much easier to ensure success for new clients in the region.” 

Mark Till, eCommerce & Operations Director at Face the Future, has worked with Particular Audience for three years. He said: “What Particular Audience offer is unique in the retail media space. Most of the focus in retail media tends to be on the data that we, the retailer, hold on our customers. However, the Particular Audience platform builds on that with recommendations and offers that are personalised to each shopper based on what they have browsed in the past, what they are browsing now, and what they and other shoppers currently have in their baskets. There’s nothing else like it; we’ve seen it’s a really effective sales driver, with an ROI that dwarfs the likes of other sponsored advertising.”

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Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as artificial intelligence fundamentally changes it.

They and other analysts, however, struck a more positive tone on the sector in the long run, arguing that agencies will adapt and AI will create new opportunities.

The Barclays analysts said that dozens of agency meetings at the ad industry’s annual five-day Cannes Lions festival on the French Riviera in June mainly focused on AI and did not project much short-term strength for the industry. 

AI poses many new questions and challenges to ad executives, including what happens to their system of hourly billing when technology makes their work much faster. It might also make both their craft and science so accessible that marketers feel less need to hire agencies in the first place.

Consumer health products company Opella, for example, operates an AI “factory “ that produces advanced care planning materials for medical professionals alongside the hundreds of webpages, images, and Instagram posts it generates daily. 

“We have been longstanding agency bulls…but we came away from all these meetings more bearish than before,” the Barclays analysts wrote in a research note last week. “While we still believe that agencies will adapt, survive and ultimately thrive (the questionable industry joke often told goes ‘we are cockroaches, not dinosaurs’), it will take time, money and good execution. We therefore see the current low growth persisting for longer than we initially thought.” 

Barclays downgraded the stocks of ad giants Interpublic Group and Omnicom Group, which are poised to merge this year, along with that of London-based WPP. It maintained its rating on Publicis Groupe, which it said has been a leader in recent times in organic growth and client wins.  

“While we remain positive over the long term, we now do believe that a period of transition means that the current lackluster growth of [circa] 2% for the top six should continue in the short term and operating performance should be more contrasted than usual, as it often is in periods of dramatic changes,” the analysts wrote.  

In recent years, the major ad agency holding companies have sought to show clients, investors, and analysts that they have access to the latest and greatest technologies and prove that what they do can’t be easily or entirely replaced by the onslaught of new AI tools.

But AI continues to encroach on agencies’ traditional remits. Meta Platforms, for instance, plans to release AI tools by the end of 2026 that will automate the entire process of creating and placing ads on Facebook and Instagram. 

Barclays was optimistic about agencies on that front, saying that Meta won’t replace agencies partly because the social-media company primarily serves small businesses instead of the big-budget advertisers that are agency clients.

BofA Global Research analysts said in their own note that even though there’s an investor perception that AI increases the risk marketers will take agency tasks in-house, many marketers themselves seem to be playing down that possibility.

“Agency holdcos have a deeply ingrained tradition of adaptability and partnerships,” they wrote, citing agreements announced at Cannes, including WPP’s deal to use TikTok’s AI tools and new Omnicom partnerships. The ad giants “have previously demonstrated they can navigate changes and risks well,” BofA Global Research said.

AI in some ways has the potential to expand the ad industry over time, Goldman Sachs analysts said last week.

They wrote that AI-driven improvements in personalization and targeting could significantly improve advertisers’ return on their current spending, perhaps unlocking larger ad budgets as advertisers redeploy those greater returns into other ad channels.

Goldman Sachs added that more businesses might be able to advertise with less of a financial burden than before.

“AI automating many aspects of the advertising value chain and lowering barriers to entry into certain channels or ad formats for advertisers may expand the number of businesses globally that deploy ad spend,” its analysts wrote.

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Grammarly has signed a deal to acquire email efficiency tool Superhuman. This is part of the company’s push to build an artificial intelligence-powered productivity suite and diversify its business.

The San Francisco-based companies declined to disclose the financial terms of the deal. Superhuman, once an exclusive email tool boasting a long waitlist for new users, was last valued at $825 million in 2021, and currently has an annual revenue of about $35 million.

Grammarly’s acquisition of Superhuman follows its recent $1 billion funding from General Catalyst, which gives it dry powder to create a collection of AI-powered workplace tools. Founded in 2009, the company has over 40 million daily users and an annual revenue exceeding $700 million. It’s working on a name change to expand beyond grammar correction.

Superhuman, which has over $110 million in funding from investors including IVP and Andreessen Horowitz, has been trying to integrate AI to create an efficient email experience.

Also Read: Is AI Reshaping Ad Agencies for Good?

The company claims its users send and respond to 72% more emails per hour, and the percentage of emails composed with its AI tools has increased fivefold in the past year. It also faces growing competition as email giants such as Google and Microsoft are adding more AI features.

“Email continues to be the dominant communication tool for the world. Professionals spend something like three hours a day in their inboxes. It’s by far the most used work app, foundational to any productivity suite,” said Shishir Mehrotra, CEO of Grammarly. “Superhuman is the obvious leading innovator in the space.”

Last year’s purchase of startup Coda gave Grammarly a platform for AI agents to help users research, analyze, and collaborate. According to Mehrotra, who co-founded Coda, email was the next logical step.

Superhuman CEO Rahul Vohra will join Grammarly as part of the deal, along with over 100 Superhuman employees.

“The Superhuman product, team, and brand will continue,” Mehrotra said. “It’s a very well-used product by tens of thousands of people, and we want to see them continue to make progress.”

Also Read: Is Slack’s AI Move a Data Sovereignty Showdown?

Vohra said that the deal will give Superhuman access to “significantly greater resources” and allow it to invest more heavily in AI, as well as expand into calendars, tasks, and collaboration tools.

Mehrotra and Vohra see an opportunity to integrate Grammarly’s AI agents directly into Superhuman, and build the tools for enterprise customers.

The vision is for users to tap into a network of specialized agents, pulling data from across their digital workflows such as emails and documents, which will reduce time spent searching for information or crafting responses. The company is also entering a crowded space of AI productivity tools, competing with tech giants such as Salesforce and a wave of startups.

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Aarki, announced the launch of Encore, a next-generation machine learning platform built to deliver full-funnel growth and performance for mobile marketers navigating today’s privacy-first landscape. Designed for smarter user acquisition and stronger retention, Encore combines dynamic targeting, continuous model evolution, and SKAN 4-ready optimization. 

Encore is the industry’s only unified platform with a privacy-first framework that supports both User Acquisition (UA) and Retargeting (RT) across iOS and Android – unlocking powerful synergies for sustainable growth and long-term user retention. Powered by Aarki’s proprietary AI infrastructure — including over 1,000 owned and operated servers and the ability to process six million queries per second – Encore dynamically fuses attributed data, unattributed signals, and real-time ad call overlays to minimize media waste and maximize campaign efficiency.

Key Advantages of Encore

• Smarter Targeting: Builds high-precision audience segments using full-spectrum data. Including unattributed MMP data and real-time ad signals.
• Full-Funnel Intelligence: Seamlessly unifies UA and RT strategies for higher in-app user lifetime value.
• Continuous Learning: Deep neural networks recalibrate models in real time based on live performance signals.
• SKAN 4-Ready Optimization: Future-proof targeting and down-funnel optimization for a privacy-centric mobile ecosystem.

“At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy,” said Aman Sareen, CEO of Aarki. “With Encore, we’re delivering a full-funnel solution that empowers mobile app marketers to grow smarter — from acquisition to retention — while thriving in a privacy-first world. Encore isn’t just an evolution; it’s a foundational shift in how the industry approaches intelligent, responsible advertising.”

Also Read: Visa Bets Big on AI Commerce, Unveils New Partnerships and Innovations

Early results demonstrate Encore’s impact. For a global gaming brand, Aarki’s Encore delivered a +25% uplift in D7 ROAS and an 18% reduction in cost per install (CPI) compared to previous optimization approaches. Encore also offers an in-house creative studio for real-time ad strategy and performance. By embracing continuous learning, dynamic audience creation, and cross-lifecycle optimization, Encore helps brands accelerate growth while building long-term user trust.

For over 14 years, Aarki has been pioneering AI-driven mobile growth solutions. Today, the Company processes 5 million ad requests per second across more than 10 billion devices globally, delivering measurable results for hundreds of leading brands and publishers. Building on the success of its Post-Back solution — which helps brands unlock new user acquisition and retention opportunities from first-party data — Aarki continues to lead the way in the post-IDFA landscape with privacy-first innovations, designed to drive sustainable mobile growth.

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Staying ahead of the curve in marketing and customer experience is no longer optional—it’s essential. Businesses need actionable insights to innovate and thrive in a fast-evolving landscape of fierce competition and shifting customer expectations.

That’s where industry leaders come in. Their expertise and proven strategies provide invaluable guidance, helping professionals confidently navigate challenges and seize opportunities.

At MartechView, we’re honored to collaborate with some of the brightest minds in marketing and CX. These visionaries have shared their perspectives on the key trends of 2024: generative AI, personalization, ad tech advancements, live commerce, data forecasting, martech consolidation, sustainability, and more. Their insights illuminate pathways for growth, enabling businesses to stay competitive while putting customers at the core of every strategy.

As we unveil our 2024 Advisory Board, we celebrate these trailblazers who continue to inspire, educate, and empower the global marketing and CX community. Here’s to driving innovation, elevating strategies, and shaping the future together!

Abbie Kouzmanoff, Senior Product Manager, Amplitude

Abbie Kouzmanoff is a senior product manager at Amplitude, where she focuses on helping companies adopt product intelligence to ultimately build better products. She was previously a product manager at Dropbox, driving revenue growth through continuous experimentation and optimization.

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Alex Abbott, Social Selling Specialist, Supero

Alex Abbott created the Conversation Operating System, an AI-powered method to solve the B2B pipeline crisis affecting most companies today. With over three decades of sales experience spanning three continents, Abbott has built and transformed businesses, leading them to multi-million-dollar success. A health enthusiast, golf lover, and proud dog dad to six Miniature Dachshunds, he now lives in Portugal, sharing his expertise through his community, “Walking Digital Corridors.” 

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Amanda Cole, Chief Marketing Officer, Bloomreach

Amanda Cole is the Chief Marketing Officer at Bloomreach, driving personalized e-commerce growth through innovative SaaS solutions. With 20+ years in B2B SaaS marketing, she specializes in building high-performing teams, global strategies, and customer-centric solutions. As an Executive Board Member at the MACH Alliance, she champions open enterprise tech ecosystems. Passionate about AI, data-driven marketing, and mentorship, Amanda empowers teams to drive growth and innovation.

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Anastasiya Golovatenko, PR Director, Sherpa Communications

Anastasiya Golovatenko is an accomplished PR professional, business consultant, and mentor with over 15 years of experience crafting and executing impactful communication strategies. As an Account Director at Sherpa Communications, she specializes in B2B sectors like technology, fintech, and healthcare, supporting businesses across the MENA region. Golovatenko mentors startups and SMEs, offering expert scaling, reputation management, and audience engagement guidance. She is passionate about driving growth and collaborates with organizations like in5 and TiE Dubai to empower entrepreneurs and businesses.

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Andreas Hassellof, CEO, Ombori

Andreas Hassellöf is the Founder and CEO of Ombori, a leading provider of smart retail and IoT solutions that transform customer experiences. With a background in digital innovation and entrepreneurship, Hassellöf is passionate about leveraging technology to create seamless, interactive, and efficient retail environments. Under his leadership, Ombori has partnered with global brands to redefine in-store engagement and operational efficiency. A thought leader in smart retail, Andreas is dedicated to shaping the future of the connected customer journey.

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Andy Hermo, COO, iSeatz

Andy Hermo, Chief Operating Officer at iSeatz, brings over 30 years of leadership in travel, hospitality, consumer goods, and financial services. With expertise in commercial strategy, Andy drives enterprise growth, customer satisfaction, and innovation. Previously, he held key roles at Sabre Hospitality Solutions, Hudson Crossing, and GE. Hermo holds a BS from Northeastern University and an MBA from Emory University’s Goizueta Business School.

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Ann Neir, Senior Vice President Revenue Operations and Strategy, 6sense

Ann Neir, Senior VP of Revenue Operations & Strategy at 6Sense, specializes in scaling go-to-market organizations across EMEA, APAC, and the Americas. With experience driving growth through analytics, enterprise planning, and readiness for IPOs, she helps revolutionize B2B revenue creation. Neir has held key roles at Cloudera, Mindtickle, Glassdoor, and more and advises startups on GTM strategy and infrastructure.

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Anthony Rotio, Chief Data Strategy Officer, GrowthLoop

Anthony Rotio, Chief Data Strategy Officer at GrowthLoop, brings deep data-driven marketing and strategy expertise. With a strong background in leading teams at Google, Wayfair, and Pega, Rotio has excelled in transforming data into actionable insights that drive growth and customer engagement. Passionate about leveraging technology to optimize business outcomes, he continues to shape innovative strategies in the ever-evolving digital landscape.

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Arvind Dutta, Principal Product Manager, Teams, Microsoft

With 15+ years in product management and business strategy, Arvind Dutta leads global strategy for Microsoft Teams extensible experiences. Previously, he drove Dynamics 365 cloud migrations and held leadership roles at Fluke and Corning. An MBA graduate from Penn State, he’s passionate about CrossFit, sketching, paddleboarding, and mentoring future professionals.

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Bob Wambach, Vice President Portfolio and Strategy, Dynatrace

Bob Wambach, Vice President of Portfolio and Strategy at Dynatrace, is a visionary leader passionate about leveraging cloud, IoT, AI, and ML technologies to drive measurable customer success. With a proven track record in strategic innovation, he excels at aligning technology with business outcomes to deliver impactful results.

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Brandon Khoo, Product Lead, Session Replay, Amplitude

Brandon Khoo, Product Lead for Session Replay at Amplitude, specializes in creating innovative solutions that enhance user behavior insights for better product experiences. With extensive expertise in product management, he has a strong track record of delivering impactful tools that help teams understand and optimize user journeys.

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Bruce Temkin, Chief Humanity Catalyst, temkinsight

Bruce Temkin, known as the “Godfather of Customer Experience,” is a pioneer in Customer Experience (CX), Employee Experience (EX), and Experience Management (XM). A trusted advisor to leading global brands, he specializes in simplifying complexity, forecasting trends, and driving human-centric transformation. Temkin is passionate about improving the world through human experience, disruptive technology, and positive change.

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Dr Cecelia Herbert, Workplace Behavioural Scientist, Qualtrics

Dr Cecelia Herbert is a Workplace Behavioral Scientist at Qualtrics, where she helps organizations globally create inclusive and high-performing workplaces. Focusing on employee feedback, she empowers companies to measure, understand, and act on employee experiences. Her expertise is in transforming workplace culture through data-driven insights, ensuring that workplaces work for everyone.

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Cédric Chéreau, Co Founder and Managing Director, EagleAI

Cédric Chéreau is the Co-Founder and Managing Director of EagleAI, a company specializing in AI-driven, hyper-personalized loyalty solutions for retailers. With over 20 years of experience in retail analytics, he has supported leading retailers and FMCG companies across Europe and North America. Chéreau holds a Master of Science in Marketing from EDHEC and is passionate about driving digital engagement and customer loyalty.

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Charles H., Ferguson, General Manager and Corporate Development Lead for APMEA, G-P

Charles H. Ferguson is the General Manager and Corporate Development Lead for APMEA at G-P. He specializes in building high-performing teams and driving business growth across dynamic markets. With extensive experience in talent acquisition, sales acceleration, and scaling businesses, he has worked with major international companies, startups, and government entities. A global citizen fluent in multiple languages, Ferguson leverages his deep regional expertise and entrepreneurial background to deliver impactful results.

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Chris O’Neill, CEO, GrowthLoop

Chris O’Neill is the CEO of GrowthLoop. He has over 25 years of leadership experience across global companies like Google, Evernote, Glean, and Xero. He specializes in scaling high-growth businesses and driving turnarounds in consumer and enterprise sectors. O’Neill has worked internationally, from Canada to China, and is known for his courage, humility, and grit leadership qualities. He also serves on the board of Gap Inc. and has extensive expertise in product development, business operations, and data-driven growth.

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Chris Sell, Co-founder and Chief Product Officer, GrowthLoop

Chris Sell is the Co-founder and Chief Product Officer at GrowthLoop, where he leads the development of data-driven software products that help businesses turn customer data into revenue growth. With a passion for leveraging the data cloud, Chris believes this technology will revolutionize how enterprise software is built and deployed. He has worked with major global brands to transform their data strategies and is at the forefront of the shift to data-driven applications for marketers.

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David Joosten, Co-founder, President, GrowthLoop

David Joosten is the Co-founder and President of GrowthLoop, where he helps marketers drive growth through innovative data strategies. With a background in product marketing at Google, including work on AdWords and Android, David deeply understands data and marketing technology. He is passionate about transforming marketing teams into agile experimenters, enabling them to unlock insights and build data-driven customer journeys. Previously, he founded Metria Analytics and served as CTO of Crimson Advantage, and now leads GrowthLoop to bridge the gap between data clouds and growth platforms.

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DAvide Colla, Founder and Creative Director, 150UP; Co-Founder, Viento Padel

Davide Colla is the Founder and Creative Director at 150UP and Co-Founder of Viento Padel. With a unique blend of design and entrepreneurship, he builds brands from the ground up, focusing on creating strong narratives that resonate with audiences. Beyond his design work, Colla is passionate about nurturing future talent and bridging creativity with strategy. His entrepreneurial journey with Viento Padel highlights his ability to turn passion into business success.

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Dennis Wakabayashi, Corporate CX Champion, Business Problem Solver, CX Influencer

Recognized as the “Global Voice of CX,” Dennis Wakabayashi has illuminated the Customer Experience (CX) sector for over 30 years. His deep insights have shaped the CX paradigm for global businesses, including industry powerhouses like FedEx, AT&T, and McDonald’s. Dennis’s acclaimed podcast, “CX in the Wild,” stands out for its authentic dialogues with CX visionaries worldwide.

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Elizabeth Giuffrida, Head of Product Marketing, iSeatz

Elizabeth Giuffrida is the Head of Product Marketing at iSeatz, where she leads the strategic direction and execution of new product introductions. With extensive experience in brand and product marketing, Giuffrida excels at crafting compelling positioning and branding strategies that drive customer satisfaction and business growth. Her ability to blend strategic vision with hands-on execution has made her a respected leader in enhancing customer experiences and supporting company growth across various industries.

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Franciska Dethlefsen, Senior Director of Growth Marketing, Amplitude

Franciska Dethlefsen is the Senior Director of Growth Marketing at Amplitude, leading user acquisition, activation, and monetization efforts. Previously, she was the Head of Growth at Iteratively (acquired by Amplitude) and built the marketing function at Snowplow Analytics. Dethlefsen also serves as a growth advisor for startups in the data and infrastructure space, helping founders scale from 0 to 1. With extensive experience in growth marketing, she is passionate about driving business expansion and innovation.

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Greg Kihlstrom Speaker, Author, and Advisor The Agile Brand with Greg Kihlström

Greg Kihlström is a Speaker, Author, and Advisor at The Agile Brand. He is dedicated to helping brands create more value for customers through the intelligent application of technology. Focusing on customer lifetime value, he guides brands to stay agile and adapt to evolving conditions while maintaining core values. Kihlstrom emphasizes the importance of customer experience and the transformative role of Martech and AI in shaping the future of branding. His work centers on building strategies that drive sustained engagement, loyalty, and success for brands.

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James Ransome, Director of Digital Transformation, Backbase

James Ransome is the Principal at Futureworld, where he leads technology-driven solutions across CEEMEA to help financial institutions navigate the evolving digital landscape; with a foundation in banking and capital markets from PwC and extensive experience at Monitor Deloitte, he specializes in corporate venturing, product innovation, and digital transformation. Ransome is passionate about integrated critical thinking and works with business leaders to uncover opportunities and drive transformative projects. His commitment to innovation and growth shapes the future of businesses in a rapidly changing world.

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James Watkins, Head of Digital, PR Tank

James Watkins is the Head of PR and digital marketing, specializing in targeted link building using content marketing and PR tactics to improve SEO performance and visibility. He is a CIPR Gold Award Winner and ‘Outstanding Young Communicator’ Finalist. Brighton SEO speaker. Skilled in Public Relations, Digital PR, SEO, Content Marketing, Sponsorship Activation, Digital Marketing, PPC, Copywriting, and Social Media.

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Jan Soerensen, General Manager North America, Nosto

Jan Sørensen is the General Manager of North America at Nosto, where he drives growth for the company’s SaaS and retail solutions. He has a proven track record in scaling international brands and specializes in US Go-To-Market strategies and team building. Soerensen is passionate about achieving functional excellence across sales, customer success, partnerships, and operations. Known for his hands-on approach and competitive nature, he thrives on collaboration and driving impactful results in dynamic environments.

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Jean-Matthieu Schertzer, Chief AI Officer, Eagle Eye Group

Jean-Matthieu Schertzer is the Chief AI Officer at Eagle Eye Group, where he leads data and AI initiatives to revolutionize customer engagement in retail. He drives the development of scalable AI/ML-powered products and enhances the company’s data infrastructure. With a focus on delivering high-impact solutions, Schertzer ensures EagleAI’s products, like Personalized Challenges, yield impressive ROI for large retailers and grocery stores. As part of the senior leadership team, he helps shape the company’s AI strategy, accelerating the deployment of innovative products across the retail sector.

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Jeff Aaron, Group Vice President (GVP) Product Marketing, Juniper Networks

Jeff Aaron is the GVP of Product Marketing at Juniper Networks, overseeing the global promotion of the company’s product suite, including its AI-Native Networking portfolio. Previously, he was Head of Marketing at Mist Systems (acquired by Juniper) and VP of Marketing at PernixData (acquired by Nutanix). With over 24 years in high-tech marketing, Aaron has held leadership roles at Silver Peak Systems, Airespace (acquired by Cisco), and Turnstone Systems. He began his career as a senior consultant at Ernst and Young, advising Fortune 100 companies.

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Jeff Zotara, Chief Marketing Officer, arrivia

Jeff Zotara is the Chief Marketing Officer at arrivia, leading a dynamic global marketing team and driving the company’s growth. With 25 years of leadership experience, Zotara has played a key role in helping arrivia achieve over $1.3 billion in annual sales and secure its position on Travel Weekly’s Power List. He oversees marketing strategies across multiple business segments and product verticals, focusing on innovation, automation, and customer experience. Zotara has been pivotal in building arrivia’s best-in-class marketing tech stack and maintaining high-profile client partnerships with brands like American Express and Marriott.

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Jeremy Balkin, Founder, TodayPay

Jeremy Balkin is the Founder of TodayPay, a fintech company pioneering Refunds as a Service. He is recognized as a thought leader in the fintech space and shares his expertise on emerging trends and innovative payment solutions. Through TodayPay, Balkin is shaping the future of how consumers manage finances and handle payments. His strategic approach aims to simplify financial transactions in an ever-evolving industry.

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Jill Larson, Senior Vice President of Product & Design, Ironclad

Jill Larson is the Senior Vice President of Product & Design at Ironclad Group, leading the design and development of innovative product strategies. With a strong background in creating user-centered solutions, she drives the company’s vision and execution of digital experiences. Larson has extensive expertise in product management, design, and user experience, helping to shape Ironclad’s growth and success. She is passionate about combining design thinking with technology to build impactful, customer-centric products.

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Joey Petracca, Co-founder and COO, Chicory

Joey Petracca is the Co-founder and COO of Chicory, a leading platform that connects digital recipes with real-world grocery shopping. With a strong business operations and strategy background, Petracca drives Chicory’s growth and operational excellence. His expertise lies in scaling businesses, managing cross-functional teams, and building partnerships within the grocery and food tech industries. Under his leadership, Chicory has helped brands and retailers better serve their customers through seamless e-commerce and grocery experiences.

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Jonathan Moran, Head of MarTech Solutions Marketing, SAS

Jonathan Moran is the Head of MarTech Solutions Marketing at SAS, where he blends unique messaging, compelling content, and impactful events to drive software revenue. With over 22 years of experience in B2B SaaS marketing, he has a proven track record of empowering sales teams through strategic marketing and market insights. Moran specializes in Martech, sales enablement, and positioning, helping companies stay ahead of market trends. Outside work, he enjoys playing guitar, doing DIY projects, and participating in sports, particularly NCAA football, NHL hockey, and PGA golf.

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Joseph Michelli, CEO, The Michelli Experience

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Kate Miller, Healthcare Marketing Strategy and Innovation Leader

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Lisa Loftis, Principal Product Marketer, Global Customer Intelligence Practice, SAS

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Manu Pandey, Vice President of Customer Experience, Swiss Re

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Mao Gen Foo, Head of Southeast Asia, Qualtrics

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Marie-Lou Penin, Head of Marketing, DanAds

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Mike Aoki, President, Reflective Keynotes Inc.

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Moira Dorsey, Head of XM Institute, Qualtrics

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Oleg Fomenko, Co-founder and CEO, Sweat Economy

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Olga Guseva, Managing Partner, Integria Consult

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Pablo paz Hernandez, Founder & CEO, Interactive Contact Center

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The post MartechView 2024 Contributors: Shaping the Future of Marketing appeared first on MartechView.

CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities enabling businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more complete and accurate understanding of their lead generation efforts. This new functionality, which allows customers to track leads from AI-driven sources such as ChatGPT/SearchGPT, Perplexity and Gemini, reflects one of the first of its kind in the industry.

Consumer adoption of AI-driven search engines has been growing rapidly over the past year, with more users seeking personalized and more relevant search experiences. However, until now, marketers have been unable to accurately track leads generated from these AI-powered platforms due to the lack of clear source attribution. AI search engine providers have historically obscured the true source of the traffic, making it difficult for businesses to understand the source of the lead.

“As AI search engines have gained significant traction among consumers, marketers have faced a growing challenge: accurately attributing leads originating from these platforms,” said Ryan Johnson, Chief Product Officer at CallRail. “Many of these AI-driven search engineers previously hid the traffic source, historically making it impossible for marketers to measure and optimize their campaigns successfully. However, this new capability provides marketers with confidence about their attribution data. It reflects our ongoing commitment to helping businesses navigate a future increasingly being driven by consumer adoption of generative AI solutions.”

With this new capability, CallRail is helping businesses maximize their lead generation potential by tracking leads with greater accuracy and minimizing the impact of inaccurate or missing attribution data. As a result, marketers can ensure that every lead—generated by a traditional search engine or an AI-powered platform—is accounted for in their reporting, enabling more precise decision-making.

Also Read: How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole

In addition to offering more accurate lead attribution, this new functionality also provides key insights into how these AI search platforms interact with businesses’ existing marketing channels. By gaining a clearer view of where leads are originating, whether from AI-driven searches to traditional search engines and other marketing efforts, businesses can refine their marketing strategies to improve ROI and optimize spend.

The post CallRail Tracks Leads from AI Search Engines appeared first on MartechView.

Psympl (pronounced Simple) is proud to announce the official launch of its revolutionary marketing platform powered by “Psychographic AI.” This innovative technology utilizes advanced algorithms to analyze consumer motivations, interests, attitudes, and behavioral data to develop psychographic profiles, allowing businesses to segment and understand their audiences more deeply than ever before. Psympl focuses first on financial services and wealth management to dramatically improve conversions.

“Psychographic AI represents a new frontier in personalized marketing,” said Ran Mullins, Co-Founder and CEO of Psympl, who has led successful B2B and B2C digital marketing agencies. “We developed this technology to go beyond traditional demographics, simplifying personalization by providing businesses with the insights needed to connect with their audiences on a more meaningful level.”

Psympl operationalizes psychographics in marketing by integrating these insights directly into campaign workflows through its suite of products. This approach enables financial services businesses and wealth managers to deliver highly personalized, data-driven campaigns that resonate with their target audiences, enhancing customer experiences and driving sustainable growth.

“Our goal is to empower marketers to create tailored messaging that truly speaks to individual motivations,” added Brent Walker, Co-Founder and Chief Strategy Officer of Psympl, whose marketing career spans 20 years at Procter & Gamble, followed by several successful startups. “By understanding their clients’ and prospects’ unique psychographic profiles, financial advisors can automatically craft more effective marketing strategies and content that foster stronger connections and drive engagement results.”

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Psympl’s platform simplifies audience segmentation and campaign management, making advanced psychographic insights accessible and actionable. Through its user-friendly interface, marketers can optimize targeting, automate personalized messaging, select the most effective communication channels, and fine-tune message timing to maximize impact.

The post Psympl Launches Psychographic AI for Personalized Marketing appeared first on MartechView.

Iterable, the AI-powered customer communication platform, unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge deeper customer connections and unlock new opportunities for growth in today’s ever-evolving, highly competitive landscape. Leading global brands like Ooni Pizza Ovens and Travelex are already seeing powerful results from these innovations, which include AI-powered Frequency Optimization to fine-tune message cadence, AI-powered Brand Affinity Insights for intelligent customer insights, and Journey Performance Recommendations to optimize performance and efficiency across journeys.

With these new AI capabilities, marketers can deliver highly personalized, precise experiences that foster loyalty and boost revenue—positioning their brands to start the new year with agility and a competitive edge.

“Ooni’s growth has been incredible, and our marketing team quickly realized that to keep up with that momentum and stay ahead of the competition, we couldn’t keep doing things the old way,” said Angie Pilkington, Senior Lifecycle Marketing Manager at Ooni, the creator and leader of the home pizza oven market. “We needed a smarter, faster approach to marketing, and Iterable’s platform and AI capabilities gave us exactly what we needed to shake things up! Now, we can deliver the right message to the right person at the right time, at scale. Our customer journeys have evolved from basic and static to dynamic and personalized for each person. As a result, we’ve doubled our automated opportunities, greatly improved our customer experience, and saved our team more time than we ever imagined!”

Boosting Engagement with Iterable’s AI Frequency Optimization

In today’s crowded digital landscape, many consumers feel bombarded by brand communications. Industry research shows that 59% of customers unsubscribe simply because they receive too many messages. This creates a delicate balancing act for marketers: maintaining meaningful connections with customers without overwhelming them.

Iterable’s Frequency Optimization was designed to address this exact challenge. This AI-powered tool dynamically adjusts message frequency for each user, ensuring timely delivery without overwhelming audiences. Marketers can set ideal frequency caps across channels like email, push, and SMS while retaining the flexibility to override these settings for specific campaigns when needed.

Frequency Optimization applies exclusively to marketing messages, ensuring that critical transactional communications, such as shipping updates or password resets, are delivered promptly.

Ooni’s marketing team is already seeing the impact of Frequency Optimization in action:

“Building lasting connections with our customers is critical for our business — it drives loyalty and boosts sales,” said Angie Pilkington, Senior Marketing Manager at Ooni. “Iterable’s Frequency Optimization has been a game-changer for us, helping us deliver the right message at the right time without overwhelming our audience. By leveraging AI to fine-tune our messaging frequency, we’ve seen stronger engagement, fewer unsubscribes, and more meaningful, long-term customer interactions throughout the year.”

Strengthening Customer Loyalty with Brand Affinity Insights

Customer loyalty has never been more critical to business success, with 25% of CMOs naming it a top growth priority for 2025. Yet many marketers struggle to measure how their campaigns influence customer sentiment and behavior over time, making it difficult to take targeted action to retain and grow their audiences.

Iterable’s AI-powered Brand Affinity Insights redefines how marketers understand and nurture loyalty. This cutting-edge innovation offers a dynamic view of customer sentiment, enabling marketers to pinpoint the drivers of loyalty and disengagement. Built on Iterable’s powerful Brand Affinity™, this new capability delivers actionable insights by analyzing the impact of campaigns on audience sentiment and long-term loyalty.

With Brand Affinity Insights, marketers gain unprecedented visibility into their customer relationships. Teams can track loyalty trends across campaigns and customer segments, identify which messaging strategies foster deeper engagement, and take proactive steps to reduce churn—ensuring every interaction strengthens customer connections. The tool moves beyond traditional engagement metrics to provide a true understanding of relationship health, helping marketers build and maintain lasting customer loyalty at scale.

Leading brands like Travelex are already leveraging Brand Affinity Insights to transform their customer relationships:

“As a valued partner, Brand Affinity Insights is helping Travelex truly understand how our content campaigns are truly engaging—and re-engaging—our customers in positive ways,” said Chris Frost, Senior Product Manager at Travelex, the UK-based foreign exchange company.

Unlocking Effortless Optimization with Journey Performance Recommendations

Today’s customers demand seamless, personalized experiences from the brands they do business with. Eight-one percent consider personalization a critical factor in their purchasing decisions. This expectation makes flawless campaign execution essential for marketing teams’ success.

With Journey Performance Recommendations, Iterable turns the complexity of campaign execution into a competitive advantage. Now, marketers can create more efficient customer journeys with superior performance and faster processing speeds without technical complexity while customers receive perfectly timed, personalized messages that feel natural and relevant.

This powerful new capability automatically analyzes journey configurations to identify potential bottlenecks and optimization opportunities, providing specific recommendations that marketers can implement with a single click. By transforming complex technical optimizations into simple, actionable fixes, this tool ensures messages reach customers without delay while reducing the time marketing teams spend on performance tuning.

With Journey Performance Recommendations, marketing teams gain unprecedented control over campaign performance. They can proactively prevent delivery delays, optimize processing speeds across their entire journey portfolio, and ensure every message reaches its audience at the perfect moment without diving into technical configurations.

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“We understand that marketers today need more than just technology and tools — they need smarter, more innovative solutions that will amplify their expertise and empower them to unlock new opportunities for growth, scale, and meaningful customer connections,” said Andrew Boni, CEO and co-founder of Iterable. “With our Winter Release, we’re delivering AI-powered innovations purpose-built for the modern, agile marketer—intuitive, impactful tools that drive immediate results and long-term success. From optimizing message frequency to uncovering deeper customer insights, these advancements augment marketers’ capabilities, empowering them to craft truly personalized experiences at scale. This isn’t just about adding more tools —it’s about redefining what’s possible with Iterable AI, transforming how marketing teams operate, connect, and achieve in an ever-changing world.”

Explore what’s new at Iterable—discover our latest innovations or request a demo today.

The post Iterable Unveils AI-Powered Winter Release for Deeper Customer Connections appeared first on MartechView.

Grammarly, the trusted AI assistant, today announced its intent to acquire productivity platform Coda, with Coda’s CEO and Co-Founder Shishir Mehrotra set to become the new CEO of Grammarly.

The addition of Coda’s flexible and powerful AI tools and surfaces aims to transform Grammarly into an AI productivity platform for apps and agents where customers can unlock access to company knowledge, generative AI chat, a productivity suite, and capable, trusted AI agents to work smarter and faster.

“For the past 15 years, Grammarly has been building an AI super highway with the capacity and expertise to do so much more than writing assistance for our customers,” said Alex Shevchenko, Grammarly co-founder. “The acquisition of Coda is a big step toward achieving our vision of a world where humans and AI work together everywhere work happens. We’re on a new mission to redefine productivity for the AI era.”

“We have a massive opportunity to reinvent productivity as we know it, and Grammarly and Coda can pursue that vision faster together,” said Coda co-founder and CEO Shishir Mehrotra. “Grammarly is a beloved software product millions of people use daily. Combining Grammarly’s trusted AI assistant with Coda’s intelligence and flexibility can give our customers the productivity gains they want across their entire organization.”

AI is redefining how people work

The AI revolution is set to redefine every business application and workflow, fundamentally changing how people work. Deloitte predicts that 25% of enterprises using generative AI will deploy AI agents in 2025, growing to 50% by 2027. Today, 10% of organizations already use AI agents, more than half plan to use them next year, and 82% plan to integrate them within the next three years, according to a Capgemini survey of executives at large enterprises.

With this acquisition, Grammarly is increasingly focused on the future of how AI agents can not only improve applications but also benefit the entire enterprise with increased productivity and better business outcomes.

Complementary products bring more value to customers

Grammarly has been at the forefront of AI, understands the infrastructure needed to deploy it at scale, and has proven that customers value seamless integration across applications. Grammarly’s AI agents, including authorship, plagiarism detection, and proofreading, are used across 500,000 applications and websites by over 40 million people daily and 50,000 organizations such as Atlassian, Ford, and Chevron.

Coda has spent the past few years perfecting Coda Docs, a powerful, flexible productivity suite that has unseated incumbent rivals at leading companies. Most recently, they’ve introduced Coda Brain, which unlocks company knowledge across 800+ enterprise applications. Coda empowers over 50,000 teams at renowned companies like Figma, DoorDash, Square, and The New York Times. Its integrated platform unites teams, improves alignment, and optimizes budgets, resulting in lower costs and increased productivity.

What’s ahead for Grammarly with Coda

Grammarly and Coda products will continue to work the way customers know and love. Additionally, Grammarly is focused on making its AI assistant smarter and more contextually aware with company knowledge from Coda Brain, enabling permission-aware connections with other systems and applications, from email and documents to CRM and project trackers. Coda Brain is trained to know which internal applications it has permission to access.

Grammarly will continue to work across enterprise applications and intends to unify its assistant with Coda Docs to provide a dedicated surface where customers can write with AI from start to finish.

In the future, the company’s vision is to redefine productivity with AI and humans seamlessly working together across all the places everyone works. The goal is to bring Grammarly and Coda together as an AI productivity platform, ready with the skills, tools, and knowledge customers need to work smarter and faster.

“I believe this acquisition will create a market leader in applied AI for enterprises, combining two companies with complementary strengths into a platform that empowers the modern workforce,” said Hemant Taneja, CEO and Managing Director of General Catalyst. “We talk with Fortune 500 leaders every day who understand the potential of AI but struggle to harness it fully. Grammarly is now building the products that leverage AI to boost productivity, reduce costs, and make workers lives’ easier, in platforms they’re already using today.”

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Welcome Shishir Mehrotra as CEO of Grammarly

Mehrotra is a 25+-year tech veteran with a track record of building new platforms that redefine and lead categories. He is currently the CEO and co-founder of the business productivity and AI platform Coda and has grown the platform to serve millions of users and tens of thousands of teams.

Before founding Coda, he served as YouTube’s Chief Product Officer and Chief Technology Officer — helping grow YouTube to the world’s largest video destination, one of Google’s largest and fastest-growing businesses, and the platform of choice for a new generation of creators. As part of the acquisition, he will also join the Grammarly board of directors.

The post Grammarly Acquires Coda, Reimagines Productivity with AI appeared first on MartechView.