Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager.

This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using Brand Metrics measurement technology. Marketeers can now measure impact across these metrics for free on all campaigns with a budget of €10.000 or more.

Stefan Havik, DPG Media’s CDO said: “We’re excited to offer our advertisers a simple and accessible way to measure brand lift, directly integrated into our Ad Manager platform. Zero extra work required and measurement is done independently through our trusted partner Brand Metrics.”

Brand Metrics technology powers Brandfacts measurement in DPG Media’s Ad Manager, giving advertisers a reliable way to measure media impact. It helps buyers clearly understand the value media delivers, especially when understanding what works has become more challenging.

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“We’re really proud that DPG Media has extended the use of our technology within their Ad Manager platform to help advertisers understand the impact of their campaigns on brand lift,” said Brand Metrics CRO Elwin Gastelaars. “Brand lift data will help DPG Media’s clients understand why campaigns are successful, and contribute to justifying the budget spend, whilst also reducing the number of ineffective ads. Brand lift data means brands and advertisers have a holistic, nuanced view of campaign performance.”

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Brand Metrics, a global leader in brand lift measurement technology, announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to providing advertisers with robust, independent measurement capabilities to optimize their campaigns targeting engaged Gen Z and millennial learners.

Quizlet is a global learning platform serving millions of users monthly in the US, including two-thirds of high school students and one in two college students. Advertisers can reach these highly engaged Gen Z and millennial achievers through Quizlet Ads, which deliver non-intrusive Study Break, Flashcard, and Native ads that preserve the student learning experience.

Brand Metrics serves as a key measurement partner for Q-IQ, Quizlet’s first-party personalization engine, which helps marketers connect with high-intent audiences using behavioral targeting, intent-based insights and near real-time personalization across the funnel.

The partnership with Brand Metrics enables Quizlet to measure the impact of advertising campaigns on its platform at an unprecedented scale, delivering insights into brand awareness, brand perception, and purchase intent among Quizlet’s unique audience of motivated learners. Brand Metrics’ advanced measurement technology seamlessly integrates with Quizlet’s advertising ecosystem, delivering comprehensive performance data without disrupting the user experience that millions of students rely on for educational success.

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“Quizlet represents an exemplary case study of a forward-thinking publisher that truly understands the critical importance of measurement in today’s advertising landscape,” said Kristen Friesen, VP Revenue at Brand Metrics. “Their commitment to providing advertisers with transparent, actionable data through our partnership demonstrates how platforms can successfully balance user experience with advertiser value. We’re thrilled to continue supporting Quizlet’s mission to connect brands with one of the most engaged audiences in digital media.”

“Partnering with Brand Metrics has been instrumental in establishing trust with our advertising partners,” said Dave Pond, Head of Ads at Quizlet. “As we continue to grow our advertising business, having a trusted, independent measurement company validate the effectiveness of campaigns on our platform gives both our team and our advertisers the confidence they need to invest in reaching our highly engaged learning community. This partnership perfectly aligns with our commitment to transparency and measurable results.”

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Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions.

In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – including in-car systems. 

LeadStory and Brand Metrics have already concluded a landmark campaign with enterprise technology leader SAP, to measure the brand lift delivered by exposure to advertising within LeadStory’s content on in-car screens.

“This is the first time we’ve been able to connect the dots between campaign exposure in the car and real, measurable changes in how people feel about a brand,” said Alysha Dino, Brand Metrics VP Global Revenue, “It’s a new standard in media measurement, and a clear signal that this format commands attention and delivers results.” 

The campaign’s results have been nothing short of remarkable, with SAP‘s total brand uplift over three times greater than Brand Metrics’ global benchmark scores.       

“SAP is proud to be a launch partner with LeadStory as we collaborate on driving innovation and connect with our audience in unique ways,” said Katie Cairns, Global VP of Integrated Media at SAP.            

While LeadStory’s technology spans multiple environments, Brand Metrics’ ground-breaking contribution lies in measuring campaign impact in cars, thereby enabling advertisers to understand effectiveness in a channel that was, until now, largely unmeasurable.

“At LeadStory, we know the in-car consumer is more engaged than almost any other content ecosystem, and these results are reflective of that reality,” said Cam Price, CEO of LeadStory.

Price added: “More and more automakers are introducing a content experience to the car and along with it, the opportunity for brands to reach new audiences with what we now know is extremely effective advertising”.

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