Alkami Technology, Inc., a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the latest innovation in its Data & Marketing Solutions platform. With this enhancement, Alkami has strengthened its industry-leading behavioral data tag suite to empower financial institutions with deeper account holder intelligence that can be leveraged to deliver personalization across marketing channels and digital banking. This advanced suite provides comprehensive insights that support cross-departmental strategies, driving revenue growth, uncovering competitive relationships, combatting deposit outflow, and strengthening institutional loyalty.

The development of advanced analytics comes alongside the increasing demand for banks and credit unions to provide a top tier digital banking experience for account holders, and innovative marketing, data and artificial intelligence (AI)-driven solutions to help differentiate themselves in the market. Recent research shows that 44% of digital banking Americans wish their financial provider offered a more personalized digital banking experience. Targeted behavioral data tags have enabled banks and credit unions to efficiently analyze large datasets and create appropriate categories for account holders’ behaviors and activities. This can include product usage, customer service engagement and other relevant markers like account anniversaries.

Alkami’s latest behavioral data tags include:

• SavvyMoney data tags: Enable financial institutions to leverage data insights from the SavvyMoney offers engine in all of their marketing channels.
• Aggregated account data tags: Present a comprehensive view of account holders’ external accounts, enabling financial institutions to identify competitive relationships and retarget those account holders with their institution’s products or services.
• Anniversary data tags: Keep track of account holder anniversaries, creating opportunities for banks and credit unions to connect more personally through one-on-one messaging, a special offer or individualized promotion.
• Outbound transfer data tags: Keep track of transfers made to other institutions, helping institutions identify when funds are leaving and create informed campaigns to combat possible losses and promote in-house payment methods.

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“Behavioral data tags allow financial institutions of all sizes to find meaningful insights from large data sets and utilize that information to understand account holder behaviors, make informed business decisions and even find competitive advantages,” said Mark Leher, director of product management at Alkami. “These insights can be leveraged across digital, mobile, and in-person channels to support a more personalized banking experience.”

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Xsolla, a global video game commerce company, announced its partnership with GameAnalytics, an analytics platform in the gaming industry. 

This partnership marks the beginning of a new era of in-game monetization, with the integration of Xsolla’s Web Shop into the GameAnalytics platform. The initiative aims to provide game developers with next-generation tools for direct-to-consumer sales, starting with a pioneering proof of concept centered around the Xsolla Web Shop.

“This partnership with GameAnalytics is a game-changer for developers worldwide. Combining GameAnalytics’ powerful data analysis tools with Xsolla’s comprehensive sales solutions provides developers with an unprecedented opportunity to understand and engage their audience directly,” said Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla. 

“This empowers developers to maximize their revenue potential and enhances the gaming experience for players by ensuring the games they love continue to thrive.”

Game developers integrate their games with GameAnalytics to access mission-critical data and uncover valuable insights about their games’ performance, including engagement and monetization data. This, above others, allows them to understand player spending behavior, optimize their revenue streams, and maximize earning potential.

“We are excited to embark on this partnership with Xsolla, a company that shares our commitment to empowering game developers,” said Allison Bilas, COO at GameAnalytics. “Integrating Xsolla’s Web Shop into our analytics platform opens new avenues for developers to monetize their games more effectively. This collaboration is about providing actionable insights that enable developers to craft compelling experiences for gamers while optimizing their revenue streams. It’s a testament to our shared vision of supporting the growth and success of the gaming community.”

Xsolla is a pivotal player in the gaming industry, collaborating with thousands of developers, publishers, and platforms, including Epic Games, Roblox, Twitch, Steam, Kabam, Niantic, EA, Warner Brothers, Wizards of the Coast, Sega, Take Two, SciPlay and Miniclip. As a merchant of record, Xsolla undertakes the risk and operational complexity associated with direct-to-consumer video game sales, addressing challenges such as chargebacks, fraud, taxes, and compliance laws. This partnership underscores Xsolla’s commitment to supporting the gaming community by facilitating direct sales to consumers online, bypassing substantial platform fees associated with traditional app stores.

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Intellimize announced its integration with HubSpot, a customer relationship management (CRM) platform. This collaboration aims to empower businesses with unparalleled capabilities to enhance targeting precision, showcase dynamic content, create personalized experiences, and gain deeper insights into website visitor interactions.

“We are particularly proud of this latest integration, we understand that many businesses leverage HubSpot to maintain and grow their marketing campaigns. Empowering customers to use their existing HubSpot data to build and grow their marketing campaigns is going to be a key differentiator in 2024 and beyond, and allow brands to drive impressive results.” – Guy Yalif, CEO and Co-founder, Intellimize.

With the integration, customers of both platforms can unlock enhanced targeting capabilities by leveraging key data types as audiences to target on their websites. The integration allows businesses to deliver a more compelling and personalized buyer experience, enabling brands to meet buyers where they are in their journey, improving engagement and conversion rates.

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Qreli.com, a cloud-based platform that replaces outdated web forms with interactive custom apps for real-time customer interaction, has been launched. 

Qreli offers a stark contrast by enabling immediate, dynamic interactions between applications and users. Instead of submitting data in the void and waiting for a response, Qreli allows for the instant fulfillment of prospects’ and customers’ requests. This approach streamlines processes and significantly enhances user satisfaction by providing real-time solutions.

Designed for developers, consultants, entrepreneurs, marketers, and SMBs alike, Qreli removes the need for human review in automated flows, allowing for cost-effective solutions that operate at the speed of the Internet.

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EMARKETER, a go-to forecasts, data, and insights provider, launched PRO+, a comprehensive suite of new product features and data sets. EMARKETER has developed a unique ability to produce credible forecasts and benchmarks that empower strategic decisions for revenue-driving teams. PRO+ builds on this legacy, empowering clients to make informed decisions faster. 

“Returning to EMARKETER, the brand trusted for over twenty-five years, reflects our strategic focus on digital marketing, advertising, and commerce,” said EMARKETER CEO Matthias Braun. “Like the industries we cover, we continue to innovate our products and content, and PRO+ is the next step in ensuring our customers have the data and insights they need in new and innovative formats.”

“Business leaders look to us to provide forward-looking insights on digital markets, and we are thrilled to now offer PRO+, which expands on just that,” said Zia Daniell Wigder, EMARKETER’s Chief Content Officer. “Our forecasts and analysis empower our users with the data and analysis they need to succeed.”

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Wi-Charge, a provider of wireless electricity, announced the release of Wi-Spot 3.0, a video display that runs on wireless electricity and can maintain a charge without batteries or electric wires.

“Retail media networks are the fastest growing ad space in the history of the advertising market. Until now, it was mainly focused online, yet today there’s a huge thirst to tap into the enormous opportunity of high-margin, in-store ad space. To do that, a critical technology piece has been missing, and it is getting power to the shelves easily and at low cost,” said Ori Mor, co-founder and chief business officer, Wi-Charge.

“Wi-Spot video displays are the first technology to deliver an easy and inexpensive way for retailers to deliver compelling content to consumers while they shop. Our initial customers have experienced an average of 3x increase in in-store sales for products promoted by Wi-Spots. We’re excited to help retailers and brands unleash the full potential of in-store retail media across the entire store and not be limited to only where power plugs are available,” Ori added. 

The Wi-Spot 3.0 includes a suite of backend data and analytics that provide retailers with vital metrics about the performance of the video displays in stores, including the number of impressions per day, by aisle, and by store. This unique analytics dashboard gives brands and retailers unprecedented insights into customer traffic and the exposure of marketing messages every day. This brings web-level analytics to a physical environment, the holy grail for in-store marketing.

The launch of Wi-Spot 3.0 is a giant step forward for the retail industry that has struggled with the high installation cost and complexity of influencing consumers in physical stores. 

Wi-Spot video displays are being installed at a growing number of retailers in the United States, Europe, Asia, and South America, and the new generation Wi-Spot 3.0 will be broadly available globally beginning in May.

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Decisions, a provider of an intelligent process automation (IPA) platform, announced the availability of one-click insight analysis in its process mining solution for use in conjunction with the full suite of Decisions capabilities or as a stand-alone tool to optimize business processes. Decisions IPA platform removes the tedious task of developing code to create business workflows and connect applications and data for greater efficiencies.

Companies may create business rules or workflows for their connected systems or processes, failing to monitor or enhance them continuously. However, set-it-and-forget-it process automation may cause organizations to miss valuable steps, create delays, provide poor customer support, lose customers, or experience compliance issues.

“The Process Mining Insight Analysis Report provides a comprehensive overview of a company’s business processes to reveal what the eye may not see,” said Decisions co-founder and CTO Heath Oderman. “It can provide immediate knowledge for process improvements and optimization.”

With Decisions Process Mining, users can easily spot missed exceptions, flow bottlenecks, or areas of operations that may require scaling to support demand. The one-click Insight Analysis Report translates complex process data into actionable insights. Rather than relying on a paid support representative to identify issues, customers can quickly discover inefficiencies and fix them independently.

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Appriss Retail, a provider of data and analytics solutions designed to reduce retail losses, decrease fraudulent and abusive returns, and provide a more seamless consumer experience, announced that Officeworks, a chain of Australian office supplies stores operated under parent company Wesfarmers, has selected Appriss Retail’s Secure solution to reduce shrink.

“Shrink is an ongoing challenge for the retail community and often the root of the problem is convoluted,” said Michael Osborne, CEO, Appriss Retail. “My team is dedicated to helping retailers worldwide like Officeworks pinpoint abnormalities in their customer data and take action to prevent margin erosion before it’s too late.”

This partnership solidifies the solution provider’s position in Australia before it attends Retail Risk Sydney. With Secure, Officeworks will have a comprehensive view of its business that will improve how the retailer responds to potentially fraudulent transactions and returns. Across the solution provider’s portfolio, Appriss Retail customers experience 100% visibility into sales, reducing activity and exception metrics, resulting in shorter investigation times and reduced shrink.

By expanding its existing presence in Australia, Appriss Retail will help more retailers prevent loss, enhance their inventory positions, and streamline business operations. In addition, Appriss Retail will soon bring its annual user conference to Australia to introduce its industry-leading returns authorization solution to the market and allow retailers across the region to hear from existing Appriss Retail customers like Officeworks and Myer, Australia’s largest department store.

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FORVIS, a public accounting and consulting firm, announces the launch of LoanPricingPRO, a tool that helps lenders strategically price commercial loans using real-time metrics to bolster their profitability goals.

LoanPricingPRO is designed to help financial institutions manage and grow loan portfolios by factoring in the value of existing customer relationships and optimizing proposed terms with real-time profitability analysis. It was developed alongside Andy Morgan, who has more than 20 years of consulting experience helping banks improve their profitability. Morgan is a director with the enterprise risk and quantitative consulting team at FORVIS, joining the firm following its acquisition of ProBank Austin in 2022.

This newly launched product is a significant evolution and refinement of a tool previously offered by ProBank Austin. The new platform’s multidimensional reporting allows financial institutions to dive deep into meaningful data layers and track performance in an easy-to-use dashboard format. Decision makers can leverage the provided insights for objective analysis, Morgan says.

“Many institutions are still heavily reliant on intuition for their pricing strategies, which often leads to an unclear picture of how profitable their loans are,” Morgan says. “LoanPricingPRO can help eliminate guesswork, leading to more quantitative and strategic pricing decisions. This is essential in today’s competitive lending environment.”

“As a longtime user of the legacy system who has had an opportunity to work with LoanPricingPRO, I’m excited about what I’ve seen with the new system,” says John Clark, senior vice president and senior lending officer with West Shore Bank in Grand Rapids, Michigan. “The updated user interface will streamline our pricing process.”

The investment of time FORVIS professionals make to work with clients as they adopt the platform is one of LoanPricingPRO’s key differentiators, says John Bourquard, national practice leader for Loan Review Services at FORVIS. The firm’s team members help clients customize pricing models within the tool and train an institution’s staff to best leverage it for their purposes.

“A loan pricing tool is only as good as how it is configured,” Bourquard says. “I’m extremely proud of our team’s approach to developing not just a powerful analytical tool but a platform that allows us to use our insights and experience to help our clients unlock their full potential in ways that are unique to their needs.”

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 ThoughtSpot, an AI-powered analytics company, unveiled a monumental expansion to the company’s artificial intelligence capabilities that will reinvent how companies realize tangible business value from their data. These new innovations make analytics invisible and outcomes visible by putting humans, not technology, at the core of data-driven decision-making. In doing so, companies can spark their own Data Renaissance, and unleash the creativity and ingenuity of their people like never before while increasing efficiency and impact.

“It’s been a pivotal year for EA Games analytics team. GenAI unlocks so much opportunity, and as a business we’re focused on how we leverage the technology to continue to innovate and enhance our games and user experiences. ThoughtSpot helps us analyze and spot trends in our player acquisition, best-performing game features, and how we monetize our offerings. It’s extremely fast to answer any data question you input to then deliver a visualization that you can easily pin to your liveboard and ask the next question, and the next,” said Riley Molloy, senior manager of data science at Electronic Arts. “We anticipate significant efficiency gains as we continue to leverage the tool, especially with ThoughtSpot Sage as any stakeholder can use natural language to ask questions and get answers on their own, leaving me and my team to dig into more critical questions and proactive work, providing greater value to the studio.”

“In a matter of months, our trading and product teams have excelled as ThoughtSpot Power Users, leveraging its capabilities to analyze bookings, pricing, margins and hotel availability, in ways and timescales that we previously only dreamed of. This empowers our teams to enhance customer service and also boost profitability, by ensuring that hotels have sufficient availability, that prices are competitive and that margins are maximized. It ensures a rewarding experience for the customer, as well as a strong margin return for our business,” said Ian Pressman, Senior Data Manager, easyJet holidays. “ThoughtSpot Sage excites us, as it enables effortless ad-hoc questioning for instant answers at all levels, from business professionals to the leadership level, where rapid answers to ad-hoc questions are of the utmost importance.”

While the promise of analytics has captivated businesses for decades, data teams have been limited in their ability to keep up–trapped by the business intelligence industry’s reliance on hard coding SQL, static insights, and dead-end dashboards. But generative AI has created an opportunity to not only upend these longstanding data challenges, but usher in a new era for analytics. This Data Renaissance, fueled by advances in AI, is a chance for businesses of all sizes, across industries to reimagine how data can add value across every facet of their organization.

Simply adopting a foundational model will not be enough to spark this Data Renaissance, however. Instead, organizations need analytics platforms that prioritizes the human experience, focuses on outcomes, and delivers accurate answers built on a secure, strong, transparent data foundation. Customers such as Electronic Arts, easyJet holidays, Act-On, MDAudit and NorthPoint Development, are experiencing the business transformation and outcomes that AI-powered analytics are driving across their organizations. 

“Generative AI is speed-running the industry hype cycle, but it won’t bypass it. While it will go through the trough of disillusionment – in fact, many say that’s already started – it will be shorter, more compressed than other technologies. GenAI is already being used across the spectrum of consumption, creation, and computation. 

The hardest but highest value use cases are when GenAI is used for computing and formula driven use cases,” said Sudheesh Nair, CEO, ThoughtSpot. “ThoughtSpot is enabling large enterprise companies to implement these kinds of use cases at scale, without breaking governance and security standards that must be met. The analytics experiences and outcomes that our customers have been able to not only imagine,  but make real, shows we’re at the start of a true Renaissance in data, powered by AI, but with humans firmly behind the steering wheel.” 

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