OpenAI on Monday introduced a feature that would allow users to make purchases through ChatGPT, in partnership with Etsy, and Shopify.

Merchants will have to pay a fee on completed purchases to OpenAI, and it doesn’t affect their prices. There will be no charges for the Instant Checkout for users.

The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.

“U.S. ChatGPT Plus, Pro, and free users can now buy directly from U.S. Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon,” OpenAI said in a blog post.

Starting Monday, Instant Checkout will support single-item purchases, but OpenAI said it will add multi-item carts and expand merchants and regions.

Shares of Etsy rose 7.3%, while U.S.-listed shares of Shopify popped 4.5% after the announcement.

“Shopify merchants will be able to sell directly through ChatGPT conversations — no links or no redirects, just seamless commerce,” the platform said on its website.

Also Read: Is the Future of Personalization About More Data, or Smarter Data?

Etsy’s chief product and technology officer, Rafe Colburn, said that AI-powered and agentic shopping presents meaningful opportunities for the online marketplace.

Colburn said that Etsy is working with a tech partner — without naming the company — to seamlessly integrate product discovery into mobile experiences.

OpenAI said it will open-source the agentic commerce protocol, built with payments firm Stripe, which powers the checkout.

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Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced the launch of Smart Rewards, a real-time loyalty, incentive and customer engagement solution that forms a core component of the company’s Smart Checkout product suite. The new solution allows retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google search.

Smart Rewards allows retailers to deliver personalized customer experiences across any channel while maintaining speed and accuracy at checkout. For example, a shopper checking out at their local grocery store might have a discount automatically applied because they previously qualified for a discount off their next shop over $50. Importantly for the retailer, this process happens fast; the platform processes all valid discounts, rewards and points in less than 150 milliseconds, enabling retailers to move beyond the constraints of traditional point-of-sale systems and deploy loyalty incentives and offers at unlimited scale.

“Retailers today need the ability to recognize customers instantly and apply the most relevant rewards in real-time, regardless of where the transaction takes place,” said Tim Mason, CEO of Eagle Eye. “With Smart Rewards, retailers can create personalized shopping experiences that feel immediate, consistent and scalable across every interaction.”

Also Read: Is the Future of Personalization About More Data, or Smarter Data?

How Smart Rewards Works

The process begins by identifying a loyalty program member at checkout. Smart Rewards analyzes the member’s basket, checks their digital wallet for applicable discounts, points and incentives, and cross-references reward eligibility against basket items. The system then applies the discounts to the checkout total and sends it back to the point-of-sale system in real-time while also sending accrued rewards, updated points balances and other loyalty entitlements back to the digital wallet for the retailer to display through their app or web Experience.

Simultaneously, the Smart Rewards platform leverages a variety of fraud protection and offer control tools to prevent misuse. These include a promotions ordering feature to determine which of multiple offers is prioritized (usually to maximize) member benefits, stacking rules to control the number of offers used in a single transaction and item promotion limits to avoid over-rewarding individual products. It also offers advanced refund and exchanges functionality to automatically re-analyze baskets when items are returned, reclaiming points or reversing redemptions to discourage abuse and protect profit margins.

Built for Omnichannel Retail

Smart Rewards’ API-first architecture ensures consistent loyalty experiences across all member touchpoints, from brick-and-mortar stores and e-commerce storefronts to shopping and loyalty apps. This unified omnichannel approach helps retailers build stronger member relationships while creating a rewarding connection in the moments that matter the most.

Smart Rewards is part of Eagle Eye’s comprehensive Smart Checkout suite, which provides retailers with integrated tools for executing modern commerce. Easily integrated into existing retail technology stacks, the entire Smart Checkout suite’s cloud-based infrastructure supports rapid scaling to meet growing business demands.

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