Ipsos, one of the world’s leading market research companies, announces that its Forces of CX solution is now available on the Qualtrics XM Marketplace. This innovative, self-guided turnkey product enables Qualtrics customers to benchmark performance and gain insights to enhance customer experience and drive growth. 

This product marks Ipsos’ first co-innovation with Qualtrics, representing a significant milestone in human-centric customer experience measurement.

“The launch of Ipsos Forces of CX on the Qualtrics XM Marketplace highlights our dedication to advancing customer experience through collaboration and innovation.” says Ben Llewellyn, Global Service Line Leader, Customer Experience at Ipsos. “By combining Ipsos’ expertise in human-centric measurement and understanding with Qualtrics’ cutting-edge technology, we are empowering businesses worldwide to unlock deeper insights and forge stronger, more meaningful connections with their customers.”

“We’re excited to bring Ipsos Forces of CX to the Qualtrics XM Marketplace, providing our customers with ready-made, research-backed surveys, custom dashboards, and specialized text analytics that offer deep insights into customers’ responses,” said Sean Holcombe, Qualtrics Chief Partner Officer. “This powerful combination helps businesses benchmark performance and uncover meaningful actions to improve customer experience. Together, we’re providing our customers with richer, more actionable insights to drive growth.”

The Forces of CX features a unique human-centric measurement framework from Ipsos that identifies key emotional drivers to strengthen customer loyalty. Available as a guided solution on the Qualtrics XM Marketplace, it includes a comprehensive questionnaire and reporting template to meet diverse industry needs. This easy-to-access tool addresses a vital gap in experience measurement and is designed to deliver significant value. A dedicated landing page details the app’s features and benefits, assisting businesses in enhancing their customer experience strategies.

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