As we mark International Women’s Day 2025, themed “Accelerate Action,” we celebrate the trailblazing women in marketing and martech who are transforming the industry and accelerating the pace toward gender equality. These women are at the forefront, leveraging innovative strategies, data-driven insights, and cutting-edge technology to drive growth and reshape the future of marketing. 

By breaking barriers, challenging norms, and leading with purpose, they are pushing the boundaries of what’s possible while working in solidarity to dismantle women’s systemic obstacles in the workplace. In a world where progress has often been slow, their collective action is accelerating change—proving that when women rise, they do so with power, intention, and an unwavering commitment to equality. 

Let’s stand together to #AccelerateAction and continue championing the women whose leadership shapes the marketing landscape today, paving the way for a more inclusive tomorrow.

Adelina Tafuri Jurecka, Chief Marketing Officer, etf.com

Adelina Tafuri Jurecka is a performance-driven marketing leader with over 25 years of experience launching and scaling national media brands with eight-figure revenue streams. As Chief Marketing Officer at etf.com, she brings expertise in sales, marketing, events, and operations, driving growth through strategic initiatives. A skilled relationship builder, she excels in developing comprehensive marketing campaigns, securing large-scale integrated accounts, and spearheading new business development. She has a strong operational background and specializes in optimizing systems, processes, and cost-effective solutions to enhance efficiency and impact.

Ani Obermeier, Chief Marketing Officer, Quinyx

Ani Obermeier is a seasoned marketing leader with over 15 years in the technology sector. She drives strategic initiatives that fuel business growth. As Chief Marketing Officer at Quinyx, she leads B2B marketing strategies, leveraging business intelligence and customer insights to optimize impact. In addition to her role at Quinyx, Obermeir is a Board Advisor for WorkBuzz, offering strategic marketing management and decision-making expertise. Her prior experience at Workday, where she played a key role in integrating acquired entities, further strengthened her expertise in business transformation and strategic sourcing. She is passionate about collaboration and innovation and is dedicated to positioning brands for long-term success.

Anna Seacat, Chief Marketing Officer, DeepSeas

Anna Seacat is a data-driven marketing leader with 20 years of experience driving brand awareness and demand generation for startups and global enterprises. As CMO of DeepSeas, she applies her cybersecurity, decentralized identity, and IoT expertise to develop high-impact marketing strategies that fuel business growth. With a strong track record of building and scaling marketing teams, Seacat excels at aligning strategy, sales, and product management to optimize performance. Her entrepreneurial mindset, agency experience, and formal education—including a Master’s in Marketing—enable her to craft data-backed strategies that turn marketing programs into growth engines.

Emilie Cotter, Head of Brand Marketing & Communications | Chief Marketing Officer, Audi America

Emilie Cotter is a dynamic marketing leader with over 25 years of experience guiding brands through transformation across media, entertainment, technology, and retail. As Head of Brand Marketing & Communications and CMO of Audi America, she specializes in building teams that connect purpose, values, and products to drive business impact. With a passion for sustainable acceleration, Cotter champions curiosity, collaboration, and care to navigate change at speed and scale. At Audi, she is at the forefront of an industry-defining transformation, shaping the future of mobility in an era of unprecedented evolution.

Also Read: MartechView 2024 Contributors: Shaping the Future of Marketing

Heather Larrabee, Chief Marketing Officer, OfficeSpace Software

Heather Larrabee is a results-driven marketing leader dedicated to building high-performing teams that drive innovation, inspire action, and deliver meaningful business impact. As Chief Marketing Officer at OfficeSpace Software, she focuses on enhancing customer experience, accelerating growth, and fostering team engagement. A servant leader at heart, Larrabee thrives in dynamic, matrixed environments, forging strong stakeholder relationships while identifying and amplifying talent. Committing to purpose-driven leadership, she cultivates ecosystems where collaboration and creativity fuel long-term success.

Ilona Aman (Formerly Stepanyants), Chief Marketing Officer, Athleta

Ilona Aman is a global brand marketing leader with over 21 years of experience in lifestyle, entertainment, sports, and consumer marketing. As CMO of Aman, she drives brand marketing strategy, overseeing teams across brand marketing, social media, PR, partnerships, events, retail brand, CRM, and memberships. Previously, she led high-profile brand initiatives at Adidas, collaborating with Beyoncé and Pharrell, and at Fabletics, working with Khloé Kardashian and Kevin Hart. Known for her energy and collaborative leadership, Aman builds and mentors high-performing teams while delivering integrated marketing initiatives that drive growth and deepen consumer connections.

Jennifer Lemming, Chief Marketing Officer, EXL

Jennifer Lemming is a commercially focused, imaginative, and transformational global marketing leader with 15+ years of experience driving innovation for e-commerce startups, agencies, and Fortune 100/FTSE 100 companies. She has a proven track record of leading successful marketing strategies across highly regulated B2B and B2C markets, including technology, advanced analytics (SaaS), payments, healthcare, financial services, and consumer goods. As Chief Marketing Officer at EXL, Lemming leads data- and AI-driven marketing initiatives that enhance brand presence, drive pipeline growth, and deliver measurable business impact. With in-market experience in Germany, the UK, Korea, and Canada—and expertise in managing offshore teams in the Philippines and India—she brings a global perspective to every challenge. Her results-oriented, customer-first approach consistently strengthens brand reputation, maximizes ROI, and fuels business transformation.

Jillian Nelson, Chief Marketing Officer, Dunkin’

Jillian Nelson is a strategic and results-driven marketing leader with over a decade of experience at Dunkin’, serving as Chief Marketing Officer. She leads brand marketing, advertising, product innovation, digital strategy, and commercialization, driving the brand’s continued evolution in the competitive coffee and beverage space. A principal architect of Dunkin’s five-year Blueprint for Growth, Nelson has been instrumental in shaping the brand’s long-term strategy. She has spearheaded key product innovations, launching platforms like Dunkin’ Refreshers, Cold Brew with Cold Foam, and Avocado Toast to attract the next generation of guests. She began her career in public sector consulting at IBM Global Business Services before joining Dunkin’ in 2011. She holds a Bachelor of Arts in Public Policy Studies from Duke University and an MBA from the Tuck School of Business at Dartmouth. She is passionate about brand growth and consumer engagement and remains committed to keeping Dunkin’ a beloved household name.

Also Read: The Top 10 CMOs Shaping the Texas Business Landscape

Kristina Dover, Chief Marketing Officer, Mercy

Kristina Dover is a dedicated marketing leader with over a decade of experience at Mercy, where she now serves as Chief Marketing Officer. As a patient and a parent, she brings a deeply personal perspective to her role, ensuring that Mercy’s brand and marketing strategies reflect compassionate, patient-centered care at the organization’s heart. With a strong background in marketing, corporate communications, and brand development, Dover previously held leadership roles at Rees Associates, where she served as Vice President and Director of Marketing. Throughout her career, she has focused on driving meaningful engagement, enhancing brand reputation, and delivering innovative marketing strategies that resonate with patients and healthcare professionals.  

Maia Tihista Chief Marketing Officer, Procare Solutions – acquired by Roper Technologies

Maia Tihista is an accomplished senior marketing executive with over 20 years of experience in B2B, B2C, and B2B2C marketing and a successful track record across Fortune 100 companies and startups. As the Chief Marketing Officer of Procare Solutions, recently acquired by Roper Technologies, Tihista has led impactful marketing communications, product marketing, and product management strategies that drive revenue and growth. A transformational leader, Tihista is known for her ability to challenge the status quo and rapidly integrate acquisitions, delivering scale and efficiency within 90 days. She excels at building brands, pipelines, and systems that foster high growth, profitability, and EBITDA, focusing on maximizing ROI and meeting the expectations of equity-backed companies. Specializing in strategic planning, demand generation, brand and product management, and marketing analytics, Maia leverages her expertise in digital marketing, CRM implementations, and marketing automation to drive measurable business outcomes. Her extensive background also includes leadership in corporate communications, social media, PR, competitive tracking, and M&A strategy.

Marian Lee, Chief Marketing Officer, Netflix

Marian Lee is Netflix’s Chief Marketing Officer. She joined the company in 2021 as Vice President of UCAN Marketing before taking on the role in 2022. She leads a global team of top-tier entertainment marketers, driving Netflix’s mission to deliver joy to members by introducing content to audiences worldwide. Lee’s leadership has empowered her team to think creatively and strategically, focusing on driving cultural conversations and connecting with audiences globally. Before Netflix, Lee served as Vice President and co-head of Music at Spotify, leading a global team that delivered exceptional experiences for Spotify users and artists. Lee’s team executed innovative campaigns for artists at all stages of their careers, combining traditional, digital, and experiential elements. She also oversaw artist marketing, industry support, and partnerships. Earlier in her career, Lee held roles at Condé Nast, including at Vogue, and worked in program management at Gilt Groupe and marketing at J.Crew. She began her career as a management consultant at PricewaterhouseCoopers.

Megan McDonagh, Chief Marketing Officer, Wpromote

Megan McDonagh is a data-driven global marketing leader and change agent with a proven track record in partnering with sales teams to exceed business growth goals. With extensive experience across diverse audience segments, McDonagh has worked with hardware startups (Series C), Enterprise SaaS companies (Series D), and Fortune 50 tech firms ($70B+), developing integrated strategies and impactful campaigns. Specializing in building and leading high-performance teams, McDonagh aligns go-to-market (GTM) plans to generate pipelines and accelerate growth. She excels at launching new categories, products, and brands while forging strong partnerships with critical ecosystem players. Passionate about transforming complexity into clarity, she ensures brand and product positioning and messaging align with target audiences’ needs. Her expertise spans integrated marketing, product marketing, demand generation, brand strategy, partner marketing, and campaign planning. With a strong background in driving marketing transformation, she is skilled at navigating global, matrixed team environments and optimizing marketing to support sales enablement, analyst relations, PR, and communications.

Also Read: Top 30 Women in Marketing: Innovation, Leadership, and Impact

Menaka Sri Pathe Thillaiampalam, Chief Marketing Officer, Hitachi Digital Services

Menaka Sri Pathe Thillaiampalam is a data-driven global marketing executive with extensive experience shaping corporate narratives and leading teams. As Chief Marketing Officer at Hitachi Digital Services, she drives strategic marketing initiatives to build revenue-generating functions, strengthen brand positioning, and establish the company as a future tech leader within Hitachi. Previously, Thillaiampalam served as CMO at Lionbridge and Banking Circle Group and held leadership roles at Dell Technologies, Amazon Web Services, LinkedIn, and Accenture. She specializes in digital strategy, brand execution, demand generation, and account-based marketing (ABM). She is a member of the Chief, Pavilion, the Forbes Communications Council, and CMO Coffee Talk and Co-President of the Boston Chapter of the CMO Collaborative. She holds a Master’s in Global Business Administration and has lived and worked in the U.S., U.K., Canada, Europe, Asia, and Australia, bringing cross-cultural leadership expertise.

Molly Hartney, Chief Marketing Officer, Rack Room Shoes

Molly Hartney is a results-driven executive leader with over 10 years of experience scaling businesses across various sectors. Known for her strategic vision, talent-building skills, and customer-centric approach, Hartney generates leads and drives new business for companies of all sizes, from startups to large enterprises. As an operational leader and visionary, she thrives in high-growth environments, integrating market analysis, revenue model optimization, and strategic planning. With expertise in e-commerce, digital marketing, merchandising, and strategy, Hartney fosters trust, leads change, and implements process improvements to align cross-functional teams. Her leadership is defined by her ability to build loyalty, understand customer needs, and leverage marketing to drive measurable results. She believes in aligning wins for customers, employees, and the business to create sustainable growth.

Ozge Gunaydin Erturk, Chief Marketing Officer, FloSports

Ozge Gunaydin Erturk is a seasoned marketing leader with deep expertise in developing data-driven strategies to achieve ambitious goals. With proven success in B2C and B2B2C marketing, she excels in optimizing the marketing mix to drive revenue growth and scale. Her extensive experience spans customer acquisition and retention, integrated marketing, brand and content strategy, performance, and product marketing. She is particularly skilled in go-to-market strategy, pricing, and segmentation. She is always focused on prioritization and delivering impactful results.

Sheila Joglekar Vashee, Chief Marketing Officer, Figma

Sheila Joglekar Vashee is the Chief Marketing Officer at Figma, where she leads global marketing strategy and initiatives to drive growth and innovation for the company. With nearly 20 years of experience, Vashee has a proven track record in scaling technology companies, creating impactful brands, and launching new products that resonate with users.  Before joining Figma in 2023, Sheila was deeply involved in venture capital as a Venture Partner at Basis Set, advising on business and growth strategies for early- and late-stage startups. She also served as an Investing Partner, focusing on AI and the future of work. Vashee is a founding board member of Persistence, an organization dedicated to empowering the next generation of women in tech. 

Also Read: Top US Contact Center Experts Reshaping Customer Service

Stacy Simpson, Chief Marketing Officer, athenahealth

Stacy Simpson is a seasoned senior marketing and communications leader with a wealth of experience across Fortune 500 companies, start-ups, agencies, non-profits, and media environments. As the Chief Marketing Officer at athenahealth, she leverages her diverse background to build and sustain brand strategies that drive revenue growth and enhance brand perception. Simpson has a proven track record in advising and partnering with corporate and portfolio companies at the board level, navigating business-to-business, business-to-consumer, and cause-related engagements. Her strategic insights and leadership have consistently delivered impactful results, making her a trusted leader in the marketing space.

Tannen Campbell, Chief Marketing Officer, Cleo

Tannen Campbell is a dynamic and results-driven marketing leader with over 25 years of experience specializing in building and re-architecting successful brands and teams. Whether at a Fortune 50 company or a Series B start-up ready to scale, Tannen has the expertise and playbook to make it happen right the first time. Passionate about her work, Campbell thrives in creating brand strategies, positioning, and communications that resonate with target audiences. Her areas of expertise include marketing communications, brand identity, new business acquisition, digital and social strategy, campaign development, and emerging technology. While Campbell’s skills have evolved, including mastering virtual meetings with an expert level of unmuting and goofy Zoom waving, her love for the work remains unchanged.

Tara de Nicolas, Chief Marketing Officer, Aircall

Tara de Nicolas is a results-driven marketing executive with a proven track record of driving revenue growth, building high-performing teams, and scaling marketing in global organizations. As Aircall‘s CMO, she focuses on aligning brand strategy with performance marketing and executing high-impact go-to-market strategies. With a Master’s in Business Leadership from Georgetown University, she specializes in demand generation, digital marketing, PR, and customer marketing, always focusing on measurable outcomes. Her accomplishments include being named in BizBash Magazine’s Top 500 People in Events in North America and receiving Georgetown University’s “Entrepreneur of the Year” award. She is also a frequent speaker at industry events and a mentor in Georgetown’s Startup Incubator.

Victoria B. Lozano, Chief Marketing Officer, Crayola

Victoria B. Lozano is an accomplished marketing and general management executive with extensive experience building value for iconic and challenger brand portfolios, generating retail sales exceeding $1.7B. She is known for her strategic and creative leadership, with a proven track record in commercial strategy, capability development, and revitalizing brands through innovation, repositioning, and effective portfolio management. Lozano leads complex matrix organizations and builds high-performing teams, shaping environments through transparency and collaboration. Her experience includes managing P&Ls for start-ups and $1B+ portfolios, driving business growth through clear vision and alignment.

The post Marketing’s Next Chapter: Women Driving Impact in 2025 appeared first on MartechView.