Jivox, the leader in AI-powered commerce marketing, introduced DaVinci Commerce, an AI-native product for commerce media campaign personalization. DaVinci Commerce powers the industry’s first commerce media ads that work with sophisticated shopping agents such as Perplexity’s Buy with Pro Shopping Agent, connecting shoppers to such AI platforms. Future integrations with individual retail-specific shopping agents are also planned as they become available. This new platform is purpose-built to deliver autonomous agentic creative and compliance capabilities, coupled with AI-driven audience and recommendation workflows, while leveraging Jivox’s established expertise in personalization at scale to redefine speed, scale, and measurable growth for brands and commerce media networks (CMNs).

“Consumers are increasingly turning to AI platforms for shopping, using them to discover, compare, and research products, and to learn where to purchase them,” said Diaz Nesamoney, Jivox Founder and CEO. “Agentic shopping capabilities are emerging in these AI platforms, making product purchase as easy as a single click. Unlike traditional ads that send people to cluttered product landing pages, DaVinci Commerce agentic shopping ads use agentic AI to generate and personalize a user’s prompts in the LLM environment to guide them through color, size, and availability choices in real time before purchase. DaVinci Commerce transforms the shopping experience from many, many frustrating clicks to a personalized, intuitive conversation leading to a purchase.”

In his blog post, GenAI Reshapes Shopping And Revives SEO, Nikhil Lai, Principal Analyst at Forrester wrote: “The multibillion-dollar question I’m often asked is: will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a ‘yes’ most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before ordering. If the likes of Google’s AI Mode, ChatGPT, and Perplexity build, buy, or partner for Apple Pay-like checkout and Amazon-like fulfillment, paths to purchase will forever change.”

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Agentic shopping delivers a direct creative-to-sale connection and gives brands the ability to achieve closed-loop ad campaign measurement: it enables the link from ad exposure to purchase, with attribution precision across multiple retailers. With that precision, brands can quantify incremental sales lift by way of A/B testing, distinguishing sales driven by the campaign from those that would have occurred anyway, and calculate true, incremental ROAS based on verified transaction data. The end-to-end workflow of DaVinci Commerce enables brands to see the actual sales impact of every ad click-through.

Key Capabilities

DaVinci Commerce uses a combination of generative and agentic AI to automate the entire workflow from creative generation to campaign activation. These foundational AI capabilities are key to driving the company’s commitment to helping brands launch commerce media campaigns in under 5 minutes.

Content-Creative AI That Maximizes Efficiency and Cost Savings

Generative AI:

• Produces hundreds and thousands of product SKU-level creative and content pieces, generating ads in various formats and channels across any CMNs
• Generates images and copy, resize creative, fill backgrounds with lifestyle content or remove backgrounds, place products in lifestyle image, and so on.

Agentic AI:

• Automates brand- and retailer-compliant reusable templates, generated by combining brand creative briefs, branding elements, and retailer specifications
• Checks any brand creative automatically for brand and retailer compliance

Performance Optimization AI That Boosts Sales

Generative AI:

• Personalizes creative to user/audience at a SKU level to improve engagement and conversion
• Generates product and audience recommendations to increase conversions and sales

Agentic AI:

• Enables conversational product discovery to increase conversions via one click — by way of Integrating with AI platforms and Agentic Shopping engines

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“Prior to deploying DaVinci Commerce, a global alcoholic beverage customer saw their creative production costs ballooning to 25% of their media spend for activating campaigns across 75 RMNs in 44 countries,” Mr. Nesamoney continued. “Furthermore, the creative was not personalized with SKU level product content because that would have further escalated the production costs. DaVinci Commerce helped them move the needle, by reducing the production costs to less than 6% of the media spend while accelerating cycle times from weeks to minutes. The result is significantly increasing campaign performance, thanks to generative AI templates and automated AI campaign optimization.”

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