Klaviyo and Shopify have deepened their product integration to better serve growing global brands. The expanded interoperability helps enterprises unify customer data across regions and deliver consistent, localized experiences worldwide.

Global e-commerce sales are forecast to reach $6.4 trillion in 2026 as international expansion becomes a critical growth lever for modern retail. To compete globally, businesses need more than localized storefronts — they need infrastructure that keeps commerce and customer data connected in every market.

Until now, localized product data often stopped at the storefront, forcing marketing teams to manage separate catalogs or build manual workarounds to avoid regional errors. Klaviyo’s customer relationship management platform now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets’ localized catalog data.

That foundation includes a new feature called Locale Aware Catalogs, which automatically syncs translated content, regional pricing, currency and market-specific URLs into Klaviyo. The tool powers personalized experiences across Klaviyo’s marketing and customer service products without requiring multiple catalogs or complex manual workarounds.

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One Global Store, Hyperlocal Experiences

Locale Aware Catalogs feeds the right product information to Klaviyo’s AI-powered tools — including Smart Translations and Personalized Send Time — so brands can reach each customer in the language and currency of the market where they are shopping.

According to a recent IDC Business Value Executive Summary, brands using Klaviyo and Shopify together saw 73% revenue growth over three years, underscoring the impact of a tightly connected platform.

Andrew Bialecki, co-founder and chief executive of Klaviyo, said: “Our partnership with Shopify is built on a shared vision to make brands more successful as they scale globally. Shopify enables merchants to sell anywhere, and Klaviyo helps make every customer relationship more valuable. Innovations like Locale Aware Catalogs allow merchants to access Shopify Markets in Klaviyo, helping businesses run one global strategy while delivering experiences that feel truly local in every market — reducing operational overhead for global teams in the process.”

With Shopify Markets natively integrated in Klaviyo, global brands gain several capabilities: automated, localized content showing the correct language, currency and pricing for every product in an email or text; smart regional filtering that ensures shoppers see only recommendations available in their specific market; and automatic product links that direct customers to the correct localized storefront. Brands also benefit from unified global workflows using a single marketing template that dynamically adapts to a customer’s location and language, as well as a fully localized Customer Hub that inherits each shopper’s Shopify Markets settings — from recently viewed items to order history and support content.

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Expanding International Growth Through Partnership

“Maintaining a seamless and localized customer experience is critical,” said Marc Le Roux, chief executive of Reebok Europe. “Shopify Markets gives us the infrastructure to localize our storefront, and with Klaviyo’s Locale Aware Catalogs, that same accuracy carries through to our marketing and customer engagement.”

Atlee Clark, vice president of partnerships at Shopify, added: “Extending Shopify Markets’ infrastructure into Klaviyo makes it easier for merchants operating across multiple regions and channels to scale internationally. This is our ecosystem at its best: native integrations that help merchants reach more customers globally, without added complexity.”

Klaviyo said it is committed to expanding its Shopify integration as the platform evolves its Markets capabilities, ensuring brands can immediately activate new commerce data within their CRM.

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“AI slop” — low-quality, mass-produced automated content — has emerged as one of the greatest threats to brand trust, according to a new report from B2C customer relationship management platform Klaviyo.

In the Asia-Pacific region specifically, more than half of consumers (51%) now frequently encounter low-quality, AI-driven content in their social media feeds and brand replies — raising the bar for quality and lowering tolerance for lazy automation.

Thirty percent of APAC consumers now use AI several times a week, outpacing the United States (26%) and Europe (27%) — and producing what may be the world’s most skeptical audience. Just 5% of shoppers in the region report fully trusting AI-generated brand content, significantly below their counterparts in the U.S. (12%) and Europe (16%).

That skepticism has deepened an identity crisis for brands: a majority of those same shoppers (63%) have at some point mistaken human-written content for AI-generated material.

The findings arrive as Singapore’s 2026 national budget places artificial intelligence front and center, committing more than S$1 billion to AI infrastructure, talent and adoption through 2030, alongside a new National AI Council to provide strategic direction. As public concern over deepfakes and content farms intensifies, the government’s investment underscores a growing tension between rapid AI adoption and the human-centered oversight needed to sustain consumer trust.

Despite mounting skepticism, AI usage in the purchase process remains at an all-time high. According to Klaviyo’s report, 78% of APAC shoppers have already used AI to compare brands or seek product recommendations — particularly in the electronics sector (66%). Men are 35% more likely than women to have purchased a product based on an AI recommendation.

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Marcus Rossato, head of marketing for Asia-Pacific and Japan at Klaviyo, said: “The honeymoon phase with AI is officially over for shoppers across Asia-Pacific. Although consumers in the region lead the world in AI adoption, they hold one of the highest bars for authenticity. For younger audiences and daily users, generic AI content isn’t just ineffective — it actively damages brand equity.”

He added: “What our data shows is that brands must move beyond using AI for mere efficiency and toward using it to create genuine emotional connection. The opportunity in 2026 is not to scale content faster, but to scale usefulness. In a world of automated noise, the brands that maintain a human connection will be the ones that survive the slop era.”

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