Qualitia announced that it has launched Qualitia Boson on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. The platform empowers customers to leverage an AI-native, patented self-healing platform for rapid Salesforce deployments, delivering efficiency, accuracy, and economy, collectively saving upwards of USD 10bn a year worldwide.

Qualitia Boson is currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=893a51a6-af04-4dac-885b-bfb87346a85d

Qualitia Boson

Qualitia Boson’s technology radically reduces Salesforce testing cycle time from weeks to hours, helping Banking, Financial Services, & Insurance (BFSI) clients deploy quality solutions 30% faster, 72% cheaper, and 100% reliably. Its self-healing capabilities automatically adapt to changes in the software environment, ensuring continuous, efficient testing with no manual intervention.

Comments on the News

“At Qualitia, we aim to help BFSI businesses and institutions worldwide deploy quality implementations at speed in the service of their ecosystems,” explained Rahul Chaudhari, Founder and CEO. “Bringing Qualitia Boson to the Salesforce AppExchange is a big step towards making our solution available worldwide.”

“Qualiltia Boson represents a tribute to innovation, building on Qualitia’s decade of experience while saluting the pioneering spirit of Einstein’s contemporary, our very own Satyendra Nath Bose. This product reflects our commitment to excellence while paying homage to Bose’s legacy of scientific precision,” Chaudhari added.

“Qualitia Boson is a welcome addition to AppExchange, as it helps customers accelerate business transformation with AI-powered self-healing test automation, reducing time spent on test maintenance,” said Alice Steinglass, Executive Vice President and General Manager, of Platform, Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Also Read: Maximize Holiday Sales with DeepL’s AI for Retailers

Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers, and entrepreneurs to build, market and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. Follow Salesforce on LinkedIn and X.

Salesforce, AppExchange, and others are among the trademarks of Salesforce, Inc.

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rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award-winning and globally recognized performance-driven marketing agency specializing in sports and entertainment. With this acquisition, WePlay becomes a wholly-owned operating company within the rEvolution family, significantly enhancing rEvolution’s capabilities and global reach to advance business performance for both sports rights holders and global brands.

The addition of WePlay underscores rEvolution’s commitment to expanding its global influence and deepening its expertise across key markets, further bolstering its presence in the UK and EMEA regions. In just five years, WePlay has generated $400 million in new revenue for sports rights holders, highlighting its substantial contribution and industry impact.

Founded in 2012 by Chief Executive, Luca Massaro, WePlay is recognized for its market-leading approach to fan engagement, direct-to-consumer marketing and monetization. With established clients in the US, Europe, Middle East, and Asia, WePlay has successfully driven growth for highly respected global sports organizations including UFC, UEFA, FIFA, Paris Saint-Germain, Ironman, LaLiga, AC Milan and SailGP.

The agency brings to rEvolution an award-winning resumé, including two Agency of the Year awards at the Football Business Awards and Gold at both the SportsPro OTT Awards and the Leaders Sports Awards.

The WePlay brand, its growth strategy and the entire team will remain in place, with Luca Massaro continuing as CEO of WePlay.

Also Read: Brand Building is the New B2B Marketing Mantra

“We are proud to welcome WePlay into the rEvolution family. This acquisition enhances our international presence, with WePlay’s specialization in understanding, connecting and monetizing fans,” said John Rowady, founder and CEO of rEvolution. “By leveraging our combined expertise, we strengthen our full-spectrum of solutions for global brands, and rights holders to drive their businesses forward.”

Luca Massaro, founder and CEO of WePlay, echoed this enthusiasm, stating, “Joining forces with rEvolution marks a significant milestone for WePlay. This partnership is a testament to our commitment to growth. With rEvolution’s resources and global footprint, we’re well-positioned to accelerate our international expansion and further drive revenue and audience growth for our clients. Together, we will achieve even greater heights in the sports marketing landscape.”

rEvolution and WePlay share a dedication to performance, growth, and entrepreneurial spirit.

Also Read: Salesforce in Advanced Talks to Buy Informatica

Rowady added, “The addition of WePlay to our portfolio reinforces our ongoing commitment to growth and innovation. WePlay’s data-driven approach and expertise in digital marketing are additive to rEvolution’s mission to deliver impactful, results-driven solutions for our clients. This acquisition marks another significant step in our global journey to deliver sports marketing excellence.”

rEvolution’s acquisition of WePlay follows a passion for investing in dynamic, performance-oriented sports marketing companies since its inception. Established in 2001 and globally headquartered in Chicago, rEvolution now operates across North America, Europe, the Middle East, and Asia. Its mission is to deliver the industry’s best sports marketing and media services to brands to help them strengthen customer relationships.

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Zeta Global, the AI-Powered Marketing Cloud, announced the unveiling a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room as well as Zeta’s Identity Graph and AI tools to power people-based programmatic activation across the open web. The Zeta Media Engine provides Zeta’s Intelligence, ID resolution, audience modeling, and media activation to marketers using Snowflake.

“Today’s announcement represents a significant milestone in our collaboration with Snowflake as we join efforts to bring an enhanced solution to marketers seeking to improve the precision of their marketing programs without sacrificing scale,” said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “The Zeta Media Engine brings the power of the Zeta Marketing Platform to where Snowflake customers’ data resides, enabling marketers to enrich, expand, and activate their first-party data and deliver richer personalization across all paid media.”

“Our collaboration with Zeta comes at a critical juncture when data-driven marketing is increasingly vital,” said Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake. “Marketers utilize Snowflake’s AI Data Cloud for Marketing for its flexibility and scalability, and now those very same marketers will be able to leverage the power of Zeta Media Engine to enrich, analyze, expand and activate their data programmatically. Zeta Media Engine activation is in a privacy preserving data collaboration environment on Snowflake that supports more personalized and more performant paid media.”

The Zeta Media Engine allows marketers to easily deliver personalized customer experiences, through paid media activation, resulting in greater precision, less waste, increased customer engagement and improved outcomes at scale.

Also Read: Maximize Holiday Sales with DeepL’s AI for Retailers

Additional features include:

• People-based prospecting: Allows marketers to initiate a seamless marketer workflow that enriches their first-party data with Zeta’s proprietary dataset of 240+ million profiles. All of this happens inside a Snowflake Data Clean Room, a secure data environment, while expanding brands’ first-party data to an activatable audience using Zeta’s identity and intent graph.
• Multi-party data integration: First-party, second-party, and third-party data will combine in a single environment for endless flexibility on insights and audiences, empowering relevant messaging with programmatic activation at mass scale.
• Deterministic measurement: Deterministic performance and lift measurement of campaign performance are conducted inside the Data Clean Room. The data will be both enriched by Zeta’s Intelligence and informed by campaign results from the Zeta Marketing Platform, allowing marketers to quickly see results and create their next best campaign and more.

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Marketbridge and its financial sponsor RTC Partners have launched a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, MarketBridge and Quarry. This new consultancy offers integrated, end-to-end growth services, including strategy consulting, marketing and communications, data science, analytics, and technology solutions.

“We’ve built a dynamic new consultancy to meet the strategic marketing needs of three types of clients: Fortune 500 companies that must reinvent growth, organizations in highly complex and regulated industries, and high-growth challenger brands seeking to increase valuation,” said John Shomaker, Marketbridge CEO. “I’m pleased to bring together some of the best and brightest minds in consulting, analytics, public relations, creative and data as we unveil Marketbridge, the industry’s premier consultancy for growth-focused leaders.”

Today, organizations struggle to drive impactful growth and sustain profitability amidst ongoing market turmoil. Growth, marketing, and revenue leaders must boost the performance of critical go-to-market functions to aggressively prioritize impact on the bottom line.

According to LinkedIn’s Global B2B Marketing Benchmark Survey, which queried over 1,900 marketing leaders, 76% of CMOs believe they’re under pressure to prove ROI in even less time than they were two years ago. Furthermore, almost half face increased pressure from the C-suite to show how their marketing initiatives will drive concrete long-term revenue growth, while 84% state that to meet C-suite expectations, they must strengthen their skills at demonstrating marketing’s impact on the bottom line.

Also Read: AI’s Content Conundrum: Fake, Fast, and Dangerous

Marketbridge’s unique model helps growth-focused organizations and their leaders answer the following questions and execute for optimum results:

• How do I ensure my brand stands out in a competitive market?
• How do I best align my sales and marketing to optimize conversion?
• How do I calculate what’s working and what’s not across the marketing mix in real time?
• How do I rationalize my budgets and optimize marketing spend for the greatest ROI?
• How do I optimize my channel mix?
• How do I reach new markets and audiences?
  

Most marketers partner with disparate agencies that work in siloes, resulting in higher costs and disjoined initiatives that don’t generate and move leads through the marketing funnel quickly and cost-efficiently, according to Brice Chaney, Managing Director, Chief Revenue Officer, Marketbridge. “Organizations want to move away from that fragmented model with higher velocity, integrated sales and marketing initiatives that drive growth and profitability. That’s why Marketbridge has the potential to emerge as a key game-changer for clients,” said Chaney.

Marketbridge comprises more than 260 professionals across six locations in the United States and Canada and partners with more than 150 clients worldwide, including many of the most respected market leaders across the technology, financial services, healthcare, industrial and consumer sectors, including Microsoft, Guidehouse, Chevron and Flex, among others. Its services feature four best-in-class solution areas:

• Go-to-Market Consulting – The Marketbridge Go-to-Market Consulting team takes a needs-based, data-driven approach, delivering specific and actionable recommendations that answer our clients’ objectives.
• Marketing and Communications – Marketbridge’s Marketing and Communications experts work in lockstep with clients to build audience-centric MarComm plans and programs, develop resonant messaging and create show-stopping buyer and seller experiences that deliver on their objectives. In addition, Marketbridge also has strong partnerships with key demand generation and digital marketing leaders including the Association of National Advertisers, 6sense, and DemandBase.
• Marketing Science – Marketbridge’s experts bring rigor, deep marketing intelligence expertise and data-centric problem-solving to optimize performance and chart new paths to growth.
• Technology Solutions – Marketbridge technologists help growth leaders build, integrate, orchestrate and optimize a martech stack that is bespoke to their organizational needs and purpose-built to support their growth objectives.

Also Read: Why Marketers Should Lead the Generative AI Revolution

“Marketbridge represents an exciting new opportunity in the space to enable growth leaders to accelerate performance from strategy through execution at a time when they face increased pressure to generate meaningful ROI from their marketing initiatives,” said Bill Zengel, Senior Vice President, B2B Practice Leader, Association of National Advertisers (ANA). “Quarry, Marketbridge, and COMM have all shared their expertise through ANA’s peer enabled exchanges and their innovation has led to multiple ANA B2 Award wins in the past and their innovative work and expertise has resonated with our Corporate Client-Side Marketer Members. Moving forward, we are excited to see how this new integrated marketing consultancy can serve our members and the greater global marketing community.”

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Zendesk has announced an expansion of its partnership with Meta to launch a new outbound customer messaging app, Relay.

The solution, available via the Zendesk Marketplace, will provide users with “proactive messaging” capabilities for their WhatsApp and SMS channels.

The company claims that Relay’s outbound messaging features will allow businesses to connect with customers proactively at scale while being able to access and manage all customer interactions natively in Zendesk.

Zendesk believes companies can use enhanced outbound communications capabilities to deliver more personalized messaging and improve their overall customer experience offerings.

Indeed, the benefits of Relay were discussed by Mike Keohane, RVP of Business Development at Zendesk, who commented:

“Relay will allow companies using Zendesk to proactively contact their customers through WhatsApp, providing important updates they might not be aware of.

This can include examples such as reporting incidents, invites for exclusive opportunities, and requests for feedback on services or products.

So, let’s take a closer look at some of the features of Zendesk’s new messaging app.

Also Read: 9 Powerful B2B Demand Generation Tools to Supercharge Your Marketing Efforts   

Can Businesses Rely on Relay?

As discussed above, a key aspect of Relay’s business use is the ability to enhance targeting and personalization. The app achieves this by utilizing “dynamic content” and audience data to craft messages tailored to specific customer segments.

This approach ensures that communications are more relevant and engaging for each individual, leading to improved customer interactions.

The solution also allows administrators to “effortlessly” create custom messaging templates within Zendesk, which can be submitted for Meta to approve.

This streamlined process facilitates the efficient creation of messages that maintain consistency and adhere to platform standards.

Zendesk believes Relay’s capabilities will accelerate user business outcomes and foster greater customer loyalty and satisfaction.

Moreover, by delivering timely and relevant proactive communications, companies will strengthen customer relationships and benefit from increased sales and overall business success.

For Keohane, Relay will be integral to fulfilling Zendesk’s goal of helping businesses deal with evolving customer expectations:

Consumers now expect real-time, personalized communication from brands, akin to what they experience in their personal lives.

“By adopting proactive messaging strategies, businesses not only meet but exceed these evolving expectations, delivering timely and relevant information through channels that customers already use and trust.”

Also Read: A Cookie Crumbles: Digital Advertising’s Uncertain Leap

More News from Zendesk and Meta

In June, Zendesk launched a new venture arm to invest in early-stage AI startups.

The initiative aims to keep Zendesk updated on AI advancements, enhance its app and partner integrations, support the AI industry’s growth, and discover potential acquisition targets.

At the time, CEO Tom Eggemeier announced that Zendesk would commit “tens of millions of dollars” to this effort, focusing on seed and Series A investments.

The company is particularly interested in startups specializing in customer service and AI, willing to integrate with Zendesk’s marketplace and have annual recurring revenue of under $50 million.

Zendesk is prepared to invest significant amounts in individual deals for qualifying companies.

Elsewhere, there was more WhatsApp news from Meta, with the company unveiling a string of new features designed to improve business-customer interactions at its third annual Conversations conference in Sao Paulo.

These updates include a WhatsApp AI assistant, Meta Verified for WhatsApp Business users, and a new calling feature for larger businesses.

At the event, CEO Mark Zuckerberg detailed how the new AI assistant will enhance customer service and the overall experience for WhatsApp Business users:

Any business should be able to quickly stand up an agent that can talk to your customers, provide support, and facilitate commerce.

Given its extensive use in customer service, this push to enhance WhatsApp Business is logical.

Also Read: Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

Research from late 2023 by What’s the Big Data shows that over 50 million companies use WhatsApp Business, which can boost sales by 127% and improve customer service standards by 225%.

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Remember the simpler times? 2018 saw Mozilla banish third-party cookies from Firefox, followed by Apple’s similar move with Safari in 2019. Google, the undisputed king of the online ad world, announced its intention to follow suit in 2020. But here we are, four years later, with the deadline constantly pushed back. It’s set for the latter half of 2023, and a measly 1% of Chrome’s massive 2.65 billion user base has already experienced the opt-out.

This is a story of one step forward, two steps back. Google’s Privacy Sandbox, the initiative meant to craft new, privacy-focused methods for digital advertising, has been plagued by problems. Remember FLoC, the latest casualty in this saga?

The recent evaluations by the IAB Tech Lab paint a bleak picture. The report highlights the “substantial development and infrastructure investment costs” required for both sides of the ad ecosystem (advertisers and publishers) to adapt to the Sandbox. Additionally, extensive business model and operation changes will be necessary for brands, agencies, and media companies.

However, the biggest threat to Google’s roadmap might be the UK’s Competition and Markets Authority (CMA). They’ve declared that Google can’t banish third-party cookies until their competition concerns are addressed.

So, where do we stand with Privacy Sandbox? Can we take the upcoming deadline seriously? Does it even matter?

To understand the current landscape, we spoke to several key players in the industry who have commented on the topic.

Why aren’t marketers prepared?

Many marketers, still comfortable with cookie-based campaigns, are in denial about the inevitable end of this era. Agencies are likely to follow suit, waiting for their clients to force a change. It’s a familiar pattern reminiscent of the last-minute scramble accompanying GDPR implementation. However, compared to managing advertising without cookies, GDPR pales in complexity.

The independent publisher squeeze

Some argue that marketers should already be adapting. After all, browsers like Safari have already blocked cookies. However, budgets haven’t followed suit, with significantly lower CPMs (cost per thousand impressions) on Safari compared to Chrome. Independent publishers could face a financial meltdown if all ad inventory loses significant value.

The natural response? An increased focus on “walled gardens.” This translates to more money flowing towards platforms like Meta and, of course, Google. While Google benefits from open-web advertising, its dominance in search (Google Search) and video (YouTube) makes it immune to browser changes.

But walled gardens aren’t a perfect solution.

Marketers crave a diverse ecosystem, not just the premium-priced options Google offers. Independent advertising platforms like GumGum believe alternatives to third-party cookies exist. Optable, a data collaboration firm, emphasizes the importance of fair competition in this “cookieless world.”

Are some already prepared?

Companies like GumGum (contextual advertising) and ChannelMix (marketing analytics) have already weaned off cookie dependence. They view the Sandbox proposals skeptically, with ChannelMix believing focusing on first-party data and practical measurement strategies is the way forward.

The testing conundrum

The Privacy Sandbox protocols were made available for testing in January 2023. However, experts argue that reliable results require large-scale adoption within the ad ecosystem. While technical functionality can be evaluated, the real-world impact remains uncertain.

Policing the Big Player

Unlike Mozilla and Apple, Google’s size has attracted the scrutiny of regulators like the CMA. They haven’t stopped voicing concerns about Google potentially maintaining its competitive advantage in a post-cookie world. The CMA has yet to make a final decision, and the optics of delaying the deprecation deadline could be seen as a positive for Google.

Beyond the cookies: a deeper issue

The focus has largely been on advertisers losing the ability to track individuals and publishers experiencing declining inventory value. However, the IAB Tech Lab report highlights that the ramifications go beyond targeting and measurement. Entire industry practices might need a complete overhaul.

Shailley Singh, EVP of Product and COO at IAB Tech Lab, offers some insight. He acknowledges that some Privacy Sandbox features aren’t functioning as intended, likely due to insufficient adoption. Singh emphasizes the need for solutions that ensure financial flows and measurement capabilities remain intact.

The path forward: uncertainty reigns supreme

The future of digital advertising remains shrouded in uncertainty. The IAB Tech Lab will issue a final evaluation incorporating Google’s response. The CMA will decide on Google’s cookie deprecation plans, with Google potentially facing a delay or even a roadblock. Here are some possible scenarios:

• Privacy Sandbox limps forward: The CMA might approve a tweaked version of Privacy Sandbox, allowing Google to proceed with a less-than-ideal solution. This would likely trigger further industry grumbling and continued innovation in alternative approaches.
• The great pivot: Google might scrap Privacy Sandbox altogether and focus on alternative solutions like contextual advertising and first-party data partnerships. This could create a more open and competitive landscape but require significant investment and adaptation from all players.
• A regulatory showdown: The CMA could force Google to delay or even abandon cookie deprecation entirely. This would be a major blow to Google’s vision for a more privacy-centric future and could lead to a protracted legal battle.

No matter what happens, one thing is certain: the digital advertising landscape is on the cusp of a significant transformation. The era of third-party cookie dominance is ending, and the industry is scrambling to adapt. The coming months will be crucial in determining the shaping of the advertising world.

In the meantime, here are some key takeaways for marketers and publishers:

• Diversify your approach: Don’t rely solely on cookies or any single platform. Explore contextual advertising, first-party data strategies, and alternative targeting methods.
• Embrace change: The industry is headed towards a more privacy-focused future. Be prepared to adapt your strategies and embrace new technologies.
• Focus on measurement: With less precise targeting, robust measurement becomes crucial. Invest in tools and strategies that accurately track campaign performance.

Also Read: How Sweat Economy Revolutionizes Customer Loyalty through Rewarding Physical Activity

The future of digital advertising might be uncertain, but it’s an exciting time for innovation. By staying informed and adapting to the changing landscape, businesses can ensure they continue to thrive in the cookieless world.

The post A Cookie Crumbles: Digital Advertising’s Uncertain Leap appeared first on MartechView.

The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing.

A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are embracing strategic integration of print and digital channels in 2024. Of those, 51% describe their print and digital marketing channels as “closely integrated and tightly coordinated.” The report shows that marketers manifest this approach by using technology like Artificial Intelligence (AI), QR codes, and web-to-print to bridge the gap between print and digital experiences.

The Print Impact Report, the company’s latest annual printing industry report, compares how 300+ marketing decision-makers plan, execute, and adjust their strategies and integrate technologies into print marketing campaigns.

The Print Impact Report found that marketers are embracing technology to support their print campaigns, with 31% planning to use AI to support their print marketing efforts and 32% already using the technology. The study also found that 39% of marketers have adopted web-to-print technology, citing the following main advantages: reduced costs through on-demand printing (50%), personalization and customization of the message (37%), improved efficiencies and streamlined workflow (36%) and enhanced brand consistency (31%). Additionally, 50% of marketers used QR codes in their print marketing and expect that to continue.

“Modern marketers are prioritizing innovation to uphold print’s relevance and effectiveness as a tool within their omnichannel arsenals,” said Margo Yohner, Senior Vice President of Growth, Commercial Print, RRD. “Companies are not simply abandoning print; they’re actively seeking ways to optimize its value.”

Print’s relationship status with digital isn’t complicated

The data shows that marketers strongly agree that print can effectively complement digital efforts by reinforcing digital messaging and driving traffic to online channels. The report found that a “digital primary, print secondary” combination is seen as the most effective approach by marketers (48%), further highlighting the value of print in supporting digital efforts.

Additionally, the report highlights that 94% of marketers are using print marketing to overcome digital fatigue; the top three strategies are personalizing print materials for targeted messaging (62%), integrating print with digital campaigns for cross-channel engagement (46%), and leveraging print for brand storytelling and establishing credibility (41%).

Also Read: Reminder – Google Is Turning Off All Universal Analytics Services and APIs

“Print complements digital rather than competing with it. With the ongoing growth of digital marketing, print effectively enhances digital channels,” said Stefanie Cortes, Director of Strategic Analysis, Direct Marketing Group, RRD. “By embracing new technology, marketers can evolve the print-digital connection from isolated approaches to integrated ones and deliver highly impactful results.”

First-party data is the fuel powering personalized print campaigns

RRD’s report confirmed that marketers are looking to connect with audiences on a deeper level, with more than two-thirds (68%) of organizations reporting that they are currently personalizing their print communications.

Amid a crowded digital environment and shifting data regulations, organizations have prioritized how they obtain and utilize first-party data. For marketers working with a print vendor to personalize their communications, two-thirds of these marketers (66%) cite customer feedback as one of their primary sources for first-party data, with customer demographics (59%), email engagement (57%), buying history (51%), and location data (48%) serving as additional sources.

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Locus Robotics, an autonomous mobile robots (AMR) company for fulfillment warehouses, announced its partnership with John Lewis & Partners following the deployment of Locus AMRs at their distribution center in Milton Keynes. 

The LocusBots collaborate with partners at the site to improve productivity and efficiency to fulfill their obligations while improving worker ergonomics and safety by eliminating unproductive walking time and the need to push heavy carts or lift items. The robotic fleet is helping John Lewis achieve greater throughput and accuracy as it scales up its ecommerce operations to meet rising customer demand.

“We are delighted to be working with John Lewis as they embark on their Robotics journey at their Fenny Lock Distribution & Fulfilment Center,” said Rick Faulk, CEO of Locus Robotics. “Our LocusBots have repeatedly proven their value by enabling warehouses to double or triple productivity. We look forward to helping John Lewis leverage our cutting-edge robotics solution to enhance operations and ensure a positive customer experience.” 

“Locus stood out to us for their proven technology and experience deploying in some of the world’s most innovative facilities,” said John Munnelly, Distribution Director at John Lewis. “The Locus solution has provided the performance levels and reliability we need to keep up with, with the increasing focus on efficiency and support for our customer service.”  

This represents the first deployment of mobile robotics automation at John Lewis and the continued expansion of Locus Robotics’ footprint in the UK. John Lewis has seen a 50% increase in their picking rates following the introduction of Locus on their site.

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The marketing world thrives on the vision and innovation of brilliant minds. This year, we spotlight 30 extraordinary women who are redefining the industry. These leaders aren’t just keeping pace with the ever-changing digital landscape but actively shaping it. 

From crafting captivating brand stories to harnessing the power of data, these marketing mavericks drive growth, foster connections, and push the boundaries of what’s possible. Get ready to meet the strategists, storytellers, and digital pioneers in charge of marketing!

This list is a testament to women’s immense talent and leadership potential in marketing. Let’s celebrate their success and join them in building a more inclusive and innovative future for all.

Adrianna Burrows, Vice President of Global Marketing, Shopify

Adrianna Burrows, a seasoned tech and marketing veteran with 20+ years of experience, leads as Shopify’s CMO, orchestrating comprehensive strategies. She serves on Stack Overflow’s board and previously as CMO at Cornerstone OnDemand and Stack Overflow. Notably, she led the global launch of Windows 10 at Microsoft. Earlier, she was appointed to Panopto’s board, and her passion for video communication shines. Her strategic insights and dedication to empowering developers make her a standout leader.

Alison Wagonfeld, Chief Marketing Officer, Google Cloud

Alison Berkley Wagonfeld, an entrepreneurial leader with 25 years of diverse business experience, has significantly impacted the technology and marketing landscape. As the Chief Marketing Officer of Google Cloud, she orchestrates global marketing strategies for Google Cloud Platform, Google Workspace, Google Maps, and Google for Education. Her expertise spans high-intensity operational roles to high-impact advisory and board positions. Notably, she has been instrumental in managing Google’s marketing team since 2016, driving digital transformation across multiple industries. Wagonfeld’s global perspective and strategic acumen make her a standout figure in data center marketing and the tech industry.

Allison Dew, Chief Marketing Officer and EVP, Dell Technologies

Allison Dew, CMO of Dell Technologies, leads global marketing strategy across various domains. Her role spans brand, product marketing, communications, digital engagement, and partnerships. Dew emphasizes data-driven decision-making, driving business outcomes and customer relevance. Since joining in 2008, she’s been pivotal in Dell’s marketing transformation. Previously, she led marketing for Dell’s Client Solutions Group and held roles at Microsoft. With international experience and an MBA from Wharton, she brings a wealth of expertise to her impactful leadership.

Amanda Jobbins, Global Chief Marketing Officer, Vodafone

As the Global Chief Marketing Officer of Vodafone, Amanda Jobbins is a seasoned marketing executive with an impressive track record. She leads the team responsible for demonstrating that Vodafone is the best partner to help businesses succeed in a digital world. Jobbins’s extensive experience includes senior marketing roles at companies like Infor, Oracle, Dell, and Cisco. She actively contributes to organizations such as the Global MMA, the Ad Council, and Spotify’s Sound Board. Her passion for technology innovation drives her ambition to reimagine how the newest tech can enhance marketing campaigns and operations.

Andréa Mallard, Global Chief Marketing and Communications Officer, Pinterest

As Pinterest’s Chief Marketing and Communications Officer, Andréa Mallard has significantly impacted the marketing landscape. She oversees brand, performance, experiential, content, insights, and product marketing globally across all three audiences: consumers, creators, and advertisers. Mallard has been named Ad Age’s 2021 Marketer of the Year, a 2021 Ad Age Leading Woman, and a 2021 Brand Innovators Top 100 Women in Brand Marketing. Her creative storytelling and strategic vision have contributed to Pinterest’s success.

Ann Minooka, Chief Marketing Officer, Synopsys

As the Chief Marketing Officer of Synopsys, Ann Minooka oversees corporate branding, communications, and digital marketing. With extensive experience in the semiconductor industry, Minooka consistently delivers outstanding results in enhancing corporate brand strength, revolutionizing digital marketing through data-driven insights, and cultivating effective collaborations that drive positive business outcomes. Before Synopsys, she was CMO at Ampere Computing, where she played a pivotal role in crafting and promoting a differentiated corporate narrative, spearheading digital marketing strategies, and orchestrating highly effective demand-generation campaigns. Her career journey also includes leadership roles at companies like Xilinx (acquired by AMD), Cypress Semiconductors (acquired by Infineon), Synaptics, and LSI Logic (acquired by Avago). She holds a Bachelor’s degree in Computer Science and an MBA from Boston University.

Aruna Ravichandran, Chief Marketing and Customer Officer, SVP, Cisco

Aruna Ravichandran, the Senior Vice President and Chief Marketing & Customer Officer at Webex by Cisco, is a dynamic leader in the technology industry. With over two decades of experience, Ravichandran blends her computer engineering background with a customer-focused philosophy. She excels in SaaS marketing and building digital routes to market that empower sales and customers. Her visionary perspective on branding and exceptional data storytelling sets her apart as a change agent. She believes in the collective power of marketing and technology to create revenue, accelerate brand value, and enable human connections. Ravichandran’s passion for innovation and brand evolution drives her success. She has authored pioneering books on DevOps, contributes to Forbes.com, and advocates for empowering women in STEM careers. Before Cisco, she held leadership roles at CA Technologies (now Broadcom), Juniper Networks, and Hewlett Packard.

Carolyn Henry, CMO of Americas Regional Marketing, Intel Corporation

Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation. Responsible for Intel’s exciting marketing activations across Canada, the United States, and Latin America, Henry leads a group of 70+ marketers across consumer, commercial, and gaming segments and enterprise and data center marketing. With over 20 years of experience, she excels at simplifying complexity, distilling core messages, and delivering results. Henry’s leadership has driven significant brand awareness and revenue growth. She holds a BA from Connecticut College, a Masters in Technical Communications from Northeastern University in Boston, certificates in marketing from Northwestern University in Chicago, and a certificate in poetry from Washington University. Henry is passionate about promoting diversity, equity, and inclusion. She is an active Board Member of the Silicon Valley Education Foundation and part of the Intel Network of Executive Women (iNEW) board, where she works alongside talented and dedicated women to uplift and support our community working to thrive in Tech.

Cynthia Gumbert, Chief Marketing Officer, SmartBear

As the Chief Marketing Officer of SmartBear, Cynthia Gumbert brings over 20 years of software and hardware experience to her role. She has held marketing leadership positions at companies like CA Technologies, Dell, and fast-growing technology startups. Gumbert’s expertise lies in brand growth and driving quantifiable results. She has consistently supported double-digit and triple-digit growth at startups. With a bachelor’s degree in engineering from MIT, a master’s degree from Tufts University, and an MBA from Harvard Business School, Gumbert combines technical acumen with strategic marketing prowess.

Dara Treseder, Chief Marketing Officer, Autodesk

Dara Treseder, the Chief Marketing Officer of Autodesk, is a marketing powerhouse. She played a pivotal role in helping Peloton carve out a leading position within the connected fitness category. Now at Autodesk, she oversees marketing efforts for design-and-make software across various industries. Forbes, AdWeek, and Silicon Valley have recognized Treseder’s marketing prowess. She actively mentors and advocates for greater diversity in the industry. Her journey exemplifies leadership, innovation, and empowerment.

Elaina Shekhter, Chief Marketing and Strategy Officer, Epam Systems

As the Chief Marketing and Strategy Officer of EPAM Systems, Elaina Shekhter integrates functions that influence the company’s strategy, positioning, and global brand. She has held various leadership roles within EPAM, including Global Head of Business Development and Global Head of the Travel and Consumer Business Unit. Shekhter is an advisory board member for the MACH Alliance and actively supports software startups and emerging technology. Her commitment to artificial intelligence and sustainability initiatives drives EPAM’s investment in these areas.

Esther Flammer, Chief Marketing Officer, LastPass

Esther Flammer, the Chief Marketing Officer of LastPass, joined the company in 2024. She oversees corporate marketing and communications, product marketing, demand generation, digital and growth marketing, and marketing operations and analytics. The Stevie Awards have recognized Flammer’s marketing prowess for Women in Business, the Software Report, and IT World Women in IT. She is passionate about empowering women in tech and driving LastPass’s global brand growth.

Gail Moody-Byrd, VP, Marketing, LinkedIn

As a seasoned marketing executive, Gail Moody-Byrd has left an indelible mark on the industry. She currently serves as the vice president of marketing for LinkedIn. With a wealth of experience in marketing leadership roles at companies like Noodle.ai, SAP, and Palm, she brings strategic vision and adaptability to her role. Her commitment to customer-centric messaging and brand building sets her apart as a remarkable leader in the marketing world. Various industry publications have recognized her as a Top Digital Marketer and a Marketing Visionary.

Genefa Murphy, Chief Marketing Officer, Udemy

As the Chief Marketing Officer of Udemy, Genefa Murphy is a driving force in online learning. With over 20 years of cross-functional marketing and communications experience, she leads Udemy’s marketing efforts, emphasizing customer experience and product innovation. Murphy’s passion for compelling insights about target consumers shapes her brand and marketing strategies. Before Udemy, she held leadership roles at companies like IBM, Micro Focus, and Hewlett Packard Enterprise. Her commitment to innovation and growth makes her a standout leader in the industry

Jacqueline Woods, Chief Marketing Officer, Teradata

As the Chief Marketing Officer of Teradata, Jacqueline Woods is the company’s principal storyteller. Her role encompasses all facets of marketing and communications, including strategic planning, brand management, digital marketing, customer engagement, and influencer marketing. Known as the “AI CMO,” Woods excels in showcasing customer outcomes and simplifying complexities. Her results-oriented leadership, grounded in data insights, has earned her acclaim as a Marketing Visionary and one of the Most Influential CMOs. She actively contributes to organizations and serves on boards, making her a standout figure in the marketing landscape.

Jamie Moldafsky, Global CMO/CCO, Nielsen

Jamie Moldafsky, Nielsen’s Global Chief Marketing and Communications Officer, is a three-decade marketing veteran. Her expertise lies in brand strategy, product marketing, media, research, and analytics. Moldafsky’s focus on consumer insights drives all her brand and marketing goals. She played a pivotal role in revitalizing Nielsen’s image and brand perception. Her impact extends across various industries, including roles at Wells Fargo, American Express, and Charles Schwab. Moldafsky’s commitment to innovation and thought leadership makes her one of the Top Digital Marketers in the industry.

Janet Lee, SVP / CMO, Mobile Experience, Samsung Electronics

As the SVP / CMO of Mobile Experience at Samsung Electronics, Janet Lee leads marketing efforts for Samsung’s entire mobile division, including smartphones, tablets, smartwatches, wireless earbuds, and PCs. Her emphasis is on customer experience and product innovation within the smartphone category. Lee’s background in consumer packaged goods (CPG) and her tenacity in finding compelling insights about target consumers drive her brand and marketing strategies. She is passionate about pushing the boundaries of innovation and technology, making Samsung a pioneer in the industry.

Jennifer Shambroom, Chief Marketing Officer, Clickatell

Jennifer Shambroom, a seasoned marketing executive with 20 years of experience, brings strategic vision to Clickatell. Her leadership contributed to ten funding events and five software company sales. As CMO, she shapes Clickatell’s global marketing strategy, focusing on mobile messaging’s impact on customer experiences and driving innovation in chat commerce across 220+ countries.

Joy Wommack Garcia, Chief Marketing Officer | Head of Global Marketing, Amazon

Joy Wommack Garcia, the Chief Marketing Officer and Head of Global Marketing at Amazon, is a marketing powerhouse. With a diverse background, she leads marketing efforts across Amazon’s vast ecosystem. Her strategic vision and customer-centric approach have contributed to Amazon’s global success. She is recognized as a Top 50 CMO and a Top 20 Most Tech Savvy CMO. Her impact extends beyond marketing, making her a true industry leader.

Kady Srinivasan, Chief Marketing Officer, Lightspeed Commerce

As the Chief Marketing Officer at Lightspeed Commerce, Kady Srinivasan brings her engineering background and 20+ years of experience to drive marketing strategies. She has held leadership roles at companies like Ubisoft, Electronic Arts, and Lightspeed Commerce. Srinivasan’s ability to blend strategy and tactics makes her a standout leader in the tech industry.

Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T

Kellyn Smith Kenny, a marketing veteran, is AT&T’s Chief Marketing & Growth Officer. With diverse experience across Fortune 500 companies, she leads marketing efforts for AT&T Communications. Kenny’s passion for closing technology gaps and her commitment to community engagement set her apart. She actively supports initiatives to address the digital divide and expand network access. Her impact resonates globally.

Lara Hood Balazs, EVP, GM & CMO, Intuit

Lara Hood Balazs, the EVP, GM & CMO at Intuit, has an impressive track record of building world-class businesses and brands. With extensive experience at companies like Amazon, Gap Inc., and Visa, she brings strategic vision to her current role. Intuit, known for financial solutions like QuickBooks, TurboTax, and Mint, benefits from Balazs’s commitment to customer-centric messaging and brand building. She has been recognized as one of Forbes’ World’s Most Influential CMOs and one of AdWeek’s Most Powerful Women in Advertising.

Laura Heisman, Chief Marketing Officer, Dynatrace

Laura Heisman is an accomplished marketing leader with a wealth of experience. As the CMO at Dynatrace, she drives strategic initiatives, enhances brand visibility, and fosters customer engagement. Heisman’s innovative approach and commitment to excellence contribute significantly to Dynatrace’s success in the competitive tech industry. 

Lauren McCadney, Vice President, Performance Marketing, CDW

Lauren McCadney Williams is a seasoned marketing professional known for her innovative approach to business. As the VP of Marketing Delivery at CDW Corporation, she orchestrates programs that seamlessly integrate digital, search, email, marketing automation, social media, and analytics. Her strategic vision and expertise contribute significantly to CDW’s success in reaching its target audience and driving business growth. 

Lauren Wagner Boyman, Chief Marketing Officer, Americas, KPMG

Lauren Wagner Boyman is an accomplished marketing executive with significant experience leading high-performing, customer-focused marketing teams. She recently joined KPMG as the Chief Marketing Officer, overseeing the national Marketing team and driving integrated marketing initiatives. Boyman’s strategic vision and expertise contribute to differentiating KPMG’s practices and services in the marketplace. Previously, she served as the Chief Marketing Officer for Morgan Stanley’s Wealth Management division, where she played a pivotal role in brand development and digital marketing transformation. She holds a Bachelor of Science in Economics from the University of Pennsylvania’s Wharton School and a Master of Business Administration from Harvard Business School. 

Leslie Berland, Chief Marketing Officer, Verizon

Leslie Berland is an accomplished marketing executive with over two decades of strategic and creative expertise. She has transformed world-class brands, including Peloton, Twitter, and American Express. As Verizon’s Executive Vice President and CMO, Berland leads all aspects of the company’s global brand and marketing strategy. Her visionary approach drives impactful marketing campaigns, enhances customer experiences, and uplifts the communities Verizon serves. 

Lisa Campbell, Chief Marketing Officer, OneTrust

Lisa Campbell is an accomplished marketing executive with over 25 years of experience scaling and growing marketing, demand generation, ecommerce, and strategy for category-defining enterprise software businesses. She joined OneTrust from Autodesk, Inc., and held various executive roles in marketing, business strategy, and E-commerce. As Autodesk’s Chief Marketing Officer and Executive Vice President of Business Strategy & Marketing, Campbell played a pivotal role in transforming Autodesk’s business, modernizing its marketing function, and reimagining the brand. She is also an independent board member at Dropbox and a passionate advocate for women in leadership. Campbell’s strategic vision and expertise contribute significantly to OneTrust’s position as a global software leader for operationalizing trust. 

Lisa Loftis, Principal Product Marketer, SAS

Lisa Loftis is a Customer Intelligence thought leader and product marketer at SAS. With a focus on customer intelligence, customer experience management, and digital marketing, Loftis brings her expertise to drive impactful strategies. She also co-authored the book Building the Customer-Centric Enterprise. Loftis’ contributions are crucial to SAS’s success in the ever-evolving tech landscape. 

Lisa Materazzo, Global Chief Marketing Officer, Ford

Lisa Materazzo, Ford’s global CMO since September 2023, boasts over two decades of automotive marketing expertise. Reporting to CEO Jim Farley, she spearheads product planning and marketing across Ford’s customer-focused divisions: Ford Blue, Model E, and Ford Pro, including oversight of Ford Performance and Lincoln. Formerly at Toyota, Materazzo earned acclaim as North America’s top marketing exec, guiding strategic innovation and earning Toyota the 2023 Automotive Marketer of the Year title. Her customer-centric approach and upbringing near Watkins Glen International Raceway fuel her passion for delivering exceptional automotive experiences. Materazzo holds bachelor’s and master’s degrees in marketing from Binghamton University.

Marie-Lou Penin, Head of Marketing, DanAds

Marie-Lou Penin, based in Stockholm at DanAds HQ, drives global marketing as Head of Marketing, leveraging her diverse expertise. She ensures DanAds stays ahead in self-serve solutions, collaborating closely with the commercial team. Highlights include global reach, dynamic growth, and hosting industry summits. Her background spans entertainment and tech, with a data-driven approach to success. Fun facts: French origins, love for music, and unwinding with loved ones.

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Aspire Software, a ServiceTitan company and software provider for commercial landscaping businesses, announced an integration with ServiceTitan Marketing Pro. With this powerful, all-in-one marketing automation tool, contractors can leverage customer data and supercharge their business with more calls, booked jobs and higher customer spend. This integration follows significant investments ServiceTitan has made into the Aspire platform, empowering more contractors in the landscape and commercial cleaning industries with the tools they need to be successful.

“In the competitive industries we serve, an effective marketing strategy is critical for contractors looking to amplify their presence and grow their business,” said Mark Tipton, CEO of Aspire Software. “We’ve already seen the benefits Marketing Pro has brought ServiceTitan’s customers when it comes to more calls, booked jobs and higher customer spend. It’s time that contractors in the landscape and commercial cleaning industries also have access to this powerful, marketing automation solution that allows our customers to target audiences more effectively and efficiently.”

Marketing Pro empowers contractors to target the right customer at the right time. Create specific audiences based on customer data like unsold estimates or expiring memberships. Besides that, they can manage and send email and direct mail campaigns from a centralized platform. 

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