Ranketta, a Czech-based AI visibility platform, has announced it has raised €1 million in pre-seed funding. The financing round was led by Lighthouse Ventures, with participation from Gi21 Capital. The company is addressing a rapidly emerging challenge for marketers: ensuring brand visibility within AI search and AI shopping results.

The investment comes as consumer habits shift dramatically. Recent data suggests that approximately 50% of consumers already use AI-powered search to inform purchasing decisions, with 44% relying on it more than traditional Google search. Spending influenced by AI search is projected to reach $750 billion by 2028.

Despite this monumental shift, fewer than 40% of marketers prioritize Generative Engine Optimization (GEO), and a mere 16% of brands actively track their AI search performance. This creates a dangerous visibility gap where brands may maintain a strong presence on traditional search but disappear within large language model (LLM) responses.

Also Read: GenAI Search Is Rewriting the Shopper’s Playbook

Measuring and Improving AI Prominence

Ranketta addresses this by providing a platform for D2C, e-commerce, and B2B brands to measure and improve their prominence in AI-generated answers. The platform tracks the frequency at which products and brands appear across tools such as ChatGPT, Gemini, Perplexity, and AI Overview.

The system provides detailed insights into which products LLMs recommend most, the reasoning behind the placement, and data-driven suggestions for adjusting content to influence rankings. Beyond product insights, Ranketta tracks overall brand presence, sentiment, relative ranking, and identifies the exact articles and sources the AI models cite.

An integrated AI Copilot enhances this offering by reviewing the data and providing tailored recommendations on content creation and which external citations are likely to have the greatest impact on AI search visibility.

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Founded on Research

Vojtěch Oravec, the 21-year-old CEO and founder of Ranketta, stated that his research confirmed companies’ limited visibility into AI’s influence on purchasing decisions. He emphasized that traditional SEO and analytics no longer capture the full customer journey, necessitating tools that can operate across both conventional and AI-driven channels.

“Ranketta turns AI shopping into a real acquisition channel that companies can monitor, improve, and grow,” Oravec said. “Our mission is to ensure every brand can compete fairly in the AI-driven discovery landscape.”

Oravec, a Czech engineer and AI researcher, developed the technology as a solo prototype in 2025. Before founding Ranketta, he conducted research at the Czech Institute of Informatics, Robotics and Cybernetics and worked as a product manager at Henry Schein.

In the two months since its launch, Ranketta has already secured more than 20 European brands, including Brainmarket and Purple Technology. The new funding will be used to accelerate European expansion, support entry into the U.S. market, expand engineering, product, and sales teams, and advance integrations with key e-commerce platforms, including Shopify.

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