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	<title>ServiceNow &#8211; MartechView</title>
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	<title>ServiceNow &#8211; MartechView</title>
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		<title>ServiceNow and OpenAI Deepen Enterprise AI Alliance</title>
		<link>https://martechview.com/servicenow-and-openai-deepen-enterprise-ai-alliance/</link>
		
		<dc:creator><![CDATA[MartechView Editors]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 13:00:40 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI and Machine Learning in Marketing]]></category>
		<category><![CDATA[Customer Experience (CX)]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[ServiceNow]]></category>
		<guid isPermaLink="false">https://martechview.com/?p=33366</guid>

					<description><![CDATA[<p>ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.</p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-and-openai-deepen-enterprise-ai-alliance/">ServiceNow and OpenAI Deepen Enterprise AI Alliance</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.</h2>
<p><a href="https://www.servicenow.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">ServiceNow</span></a><span style="font-weight: 400;"> and </span><a href="https://openai.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">OpenAI</span></a><span style="font-weight: 400;"> on Tuesday announced an expanded, multi-year strategic collaboration aimed at accelerating enterprise AI outcomes and delivering more advanced agentic AI experiences for global businesses.</span></p>
<p><span style="font-weight: 400;">Under the agreement, OpenAI models will become a preferred intelligence capability for ServiceNow customers, providing direct access to frontier model capabilities without the need for bespoke development. The collaboration brings together OpenAI’s technical advisors and ServiceNow engineers to deliver custom AI solutions aligned with customer roadmaps, while increasing speed and scalability across enterprise deployments.</span></p>
<p><span style="font-weight: 400;">ServiceNow said it will use OpenAI models to build direct speech-to-speech and native voice technologies, enabling more natural interactions and helping enterprises overcome language barriers. With access to OpenAI’s latest frontier models, including GPT-5.2, ServiceNow aims to unlock a new class of AI-powered automation across complex enterprise environments.</span></p>
<p><b><i>Also Read: <a href="https://martechview.com/the-next-retail-advantage-is-smarter-inventory/">The Next Retail Advantage is Smarter Inventory</a></i></b></p>
<p><span style="font-weight: 400;">“ServiceNow leads the market in AI-powered workflows, setting the enterprise standard for real-world AI outcomes,” said Amit Zavery, president, chief operating officer, and chief product officer at ServiceNow. “As companies move from experimenting with AI to deploying it at scale, they need multiple AI leaders working together to deliver faster, better outcomes.”</span></p>
<p><span style="font-weight: 400;">Brad Lightcap, chief operating officer at OpenAI, said the partnership would help enterprises embed agentic AI into workflows that are secure, scalable, and designed to deliver measurable impact across industries.</span></p>
<p><span style="font-weight: 400;">The collaboration is designed to simplify adoption as AI model innovation accelerates. By embedding OpenAI models directly into the ServiceNow AI Platform, customers gain native access to advanced intelligence that complements ServiceNow’s configuration management database, while the company’s AI Control Tower provides governance, orchestration, and visibility into how AI models are used across workflows.</span></p>
<p><span style="font-weight: 400;">Among the capabilities under development are real-time speech-to-speech AI agents that can listen, reason, and act without text-based intermediaries—allowing users to open cases, trigger approvals, and orchestrate next steps in their preferred language. The partnership also introduces computer-use models that extend automation to unstructured data and legacy systems, enabling more autonomous orchestration across IT environments.</span></p>
<p><b><i>Also Read: <a href="https://martechview.com/when-new-year-travel-strains-corporate-vpns-and-sase/">When New Year Travel Strains Corporate VPNs and SASE</a></i></b></p>
<p><span style="font-weight: 400;">The agreement builds on ServiceNow’s existing use of OpenAI models for natural language assistance, AI-powered summarization and content generation, intelligent search, and developer tools that translate intent into workflows and automation.</span></p>
<p><span style="font-weight: 400;">ServiceNow said it powers more than 80 billion workflows each year, and that the expanded collaboration with OpenAI positions the company to deliver even more advanced automation and AI-driven experiences across industries.</span></p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-and-openai-deepen-enterprise-ai-alliance/">ServiceNow and OpenAI Deepen Enterprise AI Alliance</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
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		<title>ServiceNow Closes $2.85B Moveworks Deal for Agentic AI</title>
		<link>https://martechview.com/servicenow-closes-2-85b-moveworks-deal-for-agentic-ai/</link>
		
		<dc:creator><![CDATA[MartechView Editors]]></dc:creator>
		<pubDate>Tue, 16 Dec 2025 13:13:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Customer Experience (CX)]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Mergers and Acquisitions]]></category>
		<category><![CDATA[ServiceNow]]></category>
		<guid isPermaLink="false">https://martechview.com/?p=32965</guid>

					<description><![CDATA[<p>ServiceNow completes its largest acquisition of Moveworks, integrating its AI Assistant and search with its workflow platform to automate 90% of employee requests.</p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-closes-2-85b-moveworks-deal-for-agentic-ai/">ServiceNow Closes $2.85B Moveworks Deal for Agentic AI</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>ServiceNow completes its largest acquisition of Moveworks, integrating its AI Assistant and search with its workflow platform to automate 90% of employee requests.</h2>
<p><a href="https://www.servicenow.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">ServiceNow</span></a><span style="font-weight: 400;">, which refers to itself as the AI control tower for business reinvention, announced the completion of its largest acquisition to date: the $2.85 billion purchase of Moveworks.</span></p>
<p><span style="font-weight: 400;">The acquisition is a strategic move to dominate the rapidly expanding field of </span><a href="https://martechview.com/agentic-ai-will-change-advertising-more-than-you-think/"><span style="font-weight: 400;">Agentic AI</span></a><span style="font-weight: 400;">—AI systems that can reason, plan, and autonomously execute complex workflows. The combination merges ServiceNow’s core intelligent workflows and AI governance with Moveworks’ popular front-end AI Assistant, enterprise search, and Reasoning Engine.</span></p>
<p><span style="font-weight: 400;">“Moveworks accelerates ServiceNow’s vision to put AI to work for people across every corner of every business,” said Amit Zavery, president and COO at ServiceNow. “Moveworks’ AI Assistant plus ServiceNow’s agentic platform will create an AI-native front door that turns conversations into completed work, allowing customers to resolve issues autonomously, trigger intelligent workflows, and get results—securely and at scale.”</span></p>
<h3><span style="font-weight: 400;">The Unified Platform: From Search to Action</span></h3>
<p><span style="font-weight: 400;">The deal is designed to bridge the gap between employee intent and task completion. Moveworks, already integrated with over 100 technologies, provides an intuitive interface that allows employees to ask questions and take action naturally.</span></p>
<p><span style="font-weight: 400;">By bringing the two systems together, ServiceNow aims to redefine the employee experience:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Autonomous Resolution:</b><span style="font-weight: 400;"> Internally, ServiceNow&#8217;s AI agents already resolve 90% of IT and 89% of customer support requests autonomously, cutting resolution times nearly sevenfold. The Moveworks integration is expected to extend this level of autonomy across HR, Finance, and other business functions.</span><span style="font-weight: 400;"><br />
</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Widespread Adoption:</b><span style="font-weight: 400;"> Moveworks brings an established base of 5.5 million employee users across leading global enterprises, including Siemens, Toyota, and Unilever. Critically, nearly 90% of Moveworks customers have deployed the technology to 100% of their employees, demonstrating proven, enterprise-wide adoption.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Competitive Edge:</b><span style="font-weight: 400;"> This acquisition—ServiceNow&#8217;s largest—marks a significant escalation in the battle with rivals like Salesforce to be the leading provider of enterprise AI agents, moving beyond simple chatbot support to full workflow automation.</span></li>
</ul>
<p><span style="font-weight: 400;">The combination strengthens the ServiceNow AI Platform with hundreds of new AI experts and the ability to connect employee requests through prompts to the right enterprise data, AI agent, or workflow for end-to-end digital fulfillment. </span></p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-closes-2-85b-moveworks-deal-for-agentic-ai/">ServiceNow Closes $2.85B Moveworks Deal for Agentic AI</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
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		<title>ServiceNow Links Up with Microsoft to Tame AI Agents</title>
		<link>https://martechview.com/servicenow-links-up-with-microsoft-to-tame-ai-agents/</link>
		
		<dc:creator><![CDATA[MartechView Editors]]></dc:creator>
		<pubDate>Mon, 24 Nov 2025 12:54:01 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI and Machine Learning in Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[ServiceNow]]></category>
		<guid isPermaLink="false">https://martechview.com/?p=32784</guid>

					<description><![CDATA[<p>ServiceNow and Microsoft join forces to orchestrate and govern AI agents across 365 and Now Platform, turning everyday work into secure, enterprise-grade automation.</p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-links-up-with-microsoft-to-tame-ai-agents/">ServiceNow Links Up with Microsoft to Tame AI Agents</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>ServiceNow and Microsoft join forces to orchestrate and govern AI agents across 365 and Now Platform, turning everyday work into secure, enterprise-grade automation.</h2>
<p><a href="https://www.servicenow.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">ServiceNow</span></a><span style="font-weight: 400;"> and </span><a href="https://www.microsoft.com/en-in" target="_blank" rel="noopener"><span style="font-weight: 400;">Microsoft</span></a><span style="font-weight: 400;">, two of the technology sector&#8217;s most powerful enterprise software providers, announced a significant expansion of their strategic partnership on Monday. The collaboration is designed to tackle a critical challenge facing large corporations: safely managing and orchestrating the growing number of specialized A.I. agents used across their systems.</span></p>
<p><span style="font-weight: 400;">The partnership focuses on integrating ServiceNow’s workflow intelligence and governance tools with Microsoft Agent 365 and the wider Microsoft 365 ecosystem. By connecting A.I. agents and data across both platforms, the companies aim to establish a new standard for enterprise A.I. control, compliance, and measurable return on investment (ROI).</span></p>
<h3><span style="font-weight: 400;">Uniting AI Across the Digital Workplace</span></h3>
<p><span style="font-weight: 400;">The core of the initiative is enabling the seamless flow of data and actions between the two companies’ A.I. capabilities. This allows A.I. agents—autonomous programs that execute tasks—to work together safely across commonplace applications like Microsoft Teams, Outlook, and Word.</span></p>
<p><span style="font-weight: 400;">“ServiceNow is enabling a new era of autonomous workflows where the power of A.I. is multiplied using deterministic workflows,” said Jon Sigler, executive vice president of the A.I. Platform at ServiceNow. He emphasized that the collaboration is crucial for moving &#8220;from isolated A.I. experiences to enterprise-wide automation, delivering trust, control, and ROI.”</span></p>
<p><span style="font-weight: 400;">The integration aims to bring the power of A.I. teammates that understand both context and process into users’ everyday applications, helping employees summarize content, complete tasks, and trigger secure workflows.</span></p>
<p><b><i>Also Read: <a href="https://martechview.com/genai-search-is-rewriting-the-shoppers-playbook/">GenAI Search Is Rewriting the Shopper’s Playbook</a></i></b></p>
<h3><span style="font-weight: 400;">Establishing the Control Tower</span></h3>
<p><span style="font-weight: 400;">A major component of the partnership is the integration of ServiceNow’s AI Control Tower with Microsoft’s Foundry and Copilot Studio. This linkage provides a singular oversight mechanism for agents deployed on Microsoft platforms, ensuring consistent security and governance policies are applied across both environments.</span></p>
<p><span style="font-weight: 400;">Nirav Shah, Corporate Vice President of Microsoft 365, underscored the security focus. &#8220;Agent 365 gives organizations a simple, secure way to bring agents under control, extending the same infrastructure, apps, and protections they already trust for users,” he stated.</span></p>
<p><span style="font-weight: 400;">The AI Control Tower will use ServiceNow’s Configuration Management Database (CMDB) to unify cross-platform data, ensuring that A.I. agents operate with the most current, context-rich information while adhering to defined governance parameters. A dedicated Value Dashboard will also monitor A.I. adoption and performance to quantify business impact.</span></p>
<p><b><i>Also Read: <a href="https://martechview.com/edition-3-sharp-minds-decoding-techs-next-wave/">Edition 3: Sharp Minds Decoding Tech’s Next Wave</a></i></b></p>
<h3><span style="font-weight: 400;">Accelerating Development</span></h3>
<p><span style="font-weight: 400;">The companies are also focused on speeding up software development. The ServiceNow Build Agent will now collaborate with GitHub using its Model Context Protocol (MCP) Server. This allows the ServiceNow agent to securely access GitHub issues and pull requests, automating repetitive coding tasks and improving developer focus without forcing a context switch.</span></p>
<p><span style="font-weight: 400;">This integration is viewed as a significant move toward creating sophisticated agentic systems that can collaborate across core business and code workflows, accelerating development while preserving enterprise-grade governance.</span></p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-links-up-with-microsoft-to-tame-ai-agents/">ServiceNow Links Up with Microsoft to Tame AI Agents</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
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		<title>ServiceNow Powers Ferrari’s Real-Time Race Ops</title>
		<link>https://martechview.com/servicenow-powers-ferraris-real-time-race-ops/</link>
		
		<dc:creator><![CDATA[MartechView Editors]]></dc:creator>
		<pubDate>Thu, 10 Jul 2025 13:57:30 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Customer Experience (CX)]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[ServiceNow]]></category>
		<guid isPermaLink="false">https://martechview.com/?p=31591</guid>

					<description><![CDATA[<p>Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.</p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-powers-ferraris-real-time-race-ops/">ServiceNow Powers Ferrari’s Real-Time Race Ops</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.<span style="font-weight: 400;"> </span></h2>
<p><a href="https://www.servicenow.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">ServiceNow</span></a><span style="font-weight: 400;">, the AI platform for business transformation, has announced a strategic partnership with </span><a href="https://www.ferrari.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Ferrari</span></a><span style="font-weight: 400;"> to boost Hypercar performance and real-time race operations following the World Endurance Championship where Ferrari was the winning team. As the Official Partner of the Ferrari Hypercar team, ServiceNow’s AI Platform powers Ferrari’s global operations, supporting real-time race operations and connecting employees, dealers, suppliers, and platforms for one of the world’s most iconic performance brands.  </span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">“Ferrari embodies precision, speed, and performance — principles that are key to our partnerships here at ServiceNow,” said Fabio Spoletini, GVP, Southern Europe, Middle East &amp; Africa, at ServiceNow. “We’re proud to support their digital transformation, helping them innovate where it counts — on the track, in the factory, and across the business. When milliseconds matter and excellence is the standard, ServiceNow helps Ferrari stay ahead.” </span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">“Ferrari’s commitment to performance and innovation aligns with ServiceNow’s mission to make the world work better,” said Antonio Torretta, Head of IT Strategy and Governance, Ferrari. “Whether helping race engineers optimize vehicle performance or enabling business leaders to manage complexity, ServiceNow is built for high-stakes environments where speed, clarity, and action matter most. This partnership shows how the right platform can turn pressure into progress—and performance into transformation.” </span></p>
<p><b><i>Also Read: </i></b><span style="font-weight: 400;"><a href="https://martechview.com/edition-2-sharp-minds-decoding-techs-next-wave/">Edition 2: Sharp Minds Decoding Tech’s Next Wave</a></span></p>
<h3><span style="font-weight: 400;">Purpose-built for endurance racing standards  </span></h3>
<p><span style="font-weight: 400;">The FIA World Endurance Championships (WEC) are some of the most prestigious races in the world. Cars participating in these races must meet specific safety and technical specifications as well as showcasing exceptional team organization required for endurance racing.  </span></p>
<p><span style="font-weight: 400;">The Ferrari Hypercar team uses a custom application built on ServiceNow to meet high standards, enhance collaboration, and establish a single, trusted source of information for all stakeholders. Developed in late 2024, the solution enables Ferrari to track and report car issues, communicate updates on new car components under testing, gather implementation feedback, and ensure traceability throughout the validation process. </span></p>
<p><b><i>Also Read: <a href="https://martechview.com/can-ai-in-retail-win-trust-before-it-loses-customers/">Can AI in Retail Win Trust Before It Loses Customers?</a></i></b></p>
<h3><span style="font-weight: 400;">One platform supporting every corner of the business </span></h3>
<p><span style="font-weight: 400;">Ferrari’s transformation extends beyond the racetrack. The One Digital Portal, also built on ServiceNow, connects more than 25,000 employees, dealers, suppliers, and contractors. It serves as a central hub for managing service requests, enabling faster response times, improved collaboration, and a consistent user experience across Ferrari’s Racing, Sports Car, and Lifestyle divisions. </span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Core functions such as IT operations, governance and compliance, and customer service are unified on the platform. Ferrari’s global dealer network, which includes 180 locations in more than 60 countries, benefits from streamlined case management and greater operational transparency. </span></p>
<p><span style="font-weight: 400;">Ferrari and ServiceNow first began working together in 2019 to increase visibility into team operations. Since then, the partnership has grown to support enterprise-wide modernization, with new opportunities on the horizon. </span></p>
<p>The post <a rel="nofollow" href="https://martechview.com/servicenow-powers-ferraris-real-time-race-ops/">ServiceNow Powers Ferrari’s Real-Time Race Ops</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
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