Sitecore, the digital experience leader, unveiled findings from the commissioned Forrester Consulting Total Economic Impact (TEI) study of Sitecore XM Cloud, exploring the value created for organizations by the SaaS-native, AI-first content management solution. XM Cloud is the foundation of Sitecore’s Digital Experience Platform (DXP), uniting content, data and AI and delivering customer experiences that are fast, relevant and engaging.

Sitecore XM Cloud accelerates the pace at which marketing and digital teams can move from idea to execution, turning compelling content into commercial outcomes with precision, speed and agility. Built for the ways marketing and technology are being transformed in the agentic era, Sitecore goes beyond bolted-on AI features to deliver a truly embedded agentic platform. The platform allows marketers to shift from managing tasks to achieving business goals, letting AI understand intent and autonomously chart the path forward.

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XM Cloud enables real-time personalization across channels, brands and regions, moving beyond static segments to respond instantly to behavioral signals. With it, campaigns launch faster and continuously optimize themselves. Sitecore gives marketing teams, digital teams and agency partners agents and configurable agentic workflows that move at the speed their market demands. Marketing becomes adaptive, contextual and continuously evolving.

“In an era where AI is reshaping every customer interaction, the winning brands won’t be the ones who use AI the most, but those who use it best,” said Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore. “XM Cloud is a strategic growth engine for digital marketers at a time when customer journeys are rapidly evolving. The Forrester study shows how XM Cloud empowers marketers to personalize in ways that enable them to earn trust, scale faster across every touchpoint and innovate confidently.”

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According to the Forrester TEI study, a composite organization representative of interviewed customers using XM Cloud achieved:

• 371% ROI over three years
• 50% improvement in digital conversions as marketers rapidly deployed content and personalized experiences with greater precision, closing the gap between content with commerce
• 60% improved digital marketing effectiveness as teams launched campaigns faster and more consistently across brands and regions
• 40% time savings for website operations thanks to XM Cloud’s fully SaaS architecture streamlining content integration and new feature deployment

Further, XM Cloud is reshaping enterprise marketing and continues to be recognized across the industry as a leading AI-first, SaaS-native platform for digital experience innovation. In fact, XM Cloud was recently named “Best Content Management Platform” in the 2025 MarTech Breakthrough Awards. The recognition adds to a growing list of accolades, including being rated the #1 Digital Experience Platform on G2 and receiving a CSO Award for cybersecurity innovation.

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