<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Virtualitics &#8211; MartechView</title>
	<atom:link href="https://martechview.com/tag/virtualitics/feed/" rel="self" type="application/rss+xml" />
	<link>https://martechview.com</link>
	<description>Where Technology Powers Customer Experience</description>
	<lastBuildDate>Mon, 08 Sep 2025 14:11:15 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://martechview.com/wp-content/uploads/2023/10/Fevicon.png</url>
	<title>Virtualitics &#8211; MartechView</title>
	<link>https://martechview.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Virtualitics Launches Iris: AI Boosts Defense Readiness</title>
		<link>https://martechview.com/virtualitics-launches-iris-ai-boosts-defense-readiness/</link>
		
		<dc:creator><![CDATA[MartechView Editors]]></dc:creator>
		<pubDate>Mon, 08 Sep 2025 14:11:15 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AI and Machine Learning in Marketing]]></category>
		<category><![CDATA[Customer Experience (CX)]]></category>
		<category><![CDATA[Data Analytics and Marketing Metrics]]></category>
		<category><![CDATA[emerging technologies]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[Virtualitics]]></category>
		<guid isPermaLink="false">https://martechview.com/?p=32095</guid>

					<description><![CDATA[<p>Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.</p>
<p>The post <a rel="nofollow" href="https://martechview.com/virtualitics-launches-iris-ai-boosts-defense-readiness/">Virtualitics Launches Iris: AI Boosts Defense Readiness</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.</h2>
<p><a href="https://virtualitics.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Virtualitics</span></a><span style="font-weight: 400;">, the Mission AI company delivering next-generation readiness solutions for defense, today announced the launch of Virtualitics Iris, an all-new user experience designed to transform how defense organizations and government agencies interact with and act on their readiness data.</span></p>
<p><span style="font-weight: 400;">Built on years of deployed Department of Defense (DoD) experience, Virtualitics Iris integrates Generative AI (GenAI) and specialized Readiness AI Agents into a single, intuitive interface—empowering leaders and operators to consume insights faster, communicate them more effectively, and make mission-critical decisions with greater speed and confidence. These new capabilities enhance and source insights from the company’s existing readiness decision support product, Virtualitics Integrated Readiness Optimization (IRO).</span></p>
<p><span style="font-weight: 400;">With Virtualitics Iris, users simply ask questions in natural language using a chat interface powered by </span><a href="https://martechview.com/is-martechs-future-big-platforms-or-niche-ai-tools/"><span style="font-weight: 400;">GenAI</span></a><span style="font-weight: 400;"> and a large language model (LLM). Behind the scenes, AI agents—including those built with readiness mission context, aware of institutional structures and stakeholder expectations—swiftly gather, contextualize, and return the most relevant actionable insights while additional agents help users to navigate upcoming steps in the decision-making process.</span></p>
<h3><span style="font-weight: 400;">Purpose-Built for Readiness</span></h3>
<p><span style="font-weight: 400;">Virtualitics Iris is purpose-built to ensure greater technology adoption tailored for the complex decision space of defense readiness. Its AI agents are being built to operate within established chains of command, ensuring humans remain in the loop, governance protocols are upheld, and recommendations are both trusted and actionable.</span></p>
<p><span style="font-weight: 400;">Key benefits include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mission-Tuned AI Agents – Virtualitics Iris includes AI agents that understand the nuances of readiness data, stakeholder expectations, and operational constraints.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Accelerated Insight Consumption – Quickly surface the right information without navigating complex analytics environments.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Frictionless Decision Chain – Present insights in the right format for the right audience, increasing alignment and decision velocity.</span></li>
</ul>
<p><span style="font-weight: 400;">“Readiness is a data rich domain but with a complex decision space,” said Aakash Indurkhya, Vice President of Product at Virtualitics. “With Virtualitics Iris, we’re elevating our IRO capabilities and reimagining how defense leaders and mission operators move an insight forward to handle contention, pushback and ambiguity across organizational boundaries. For example, teams generating and managing Force Readiness need a tool to cut through the complexity in data and analytics and create more space to reach consensus on decisions. Virtualitics Iris is our next step in unlocking that decision advantage.”</span></p>
<p><span style="font-weight: 400;">“This is a transformative step for our customers,” said Michael Amori, CEO of Virtualitics. “Defense and government leaders always tell me that it takes their teams too long to respond to feedback on analytics. By the time it’s gone down and back up the chain, it’s irrelevant. We don’t think that’s an acceptable status quo given the importance and urgency of the Readiness mission. We’re excited to be challenging it.” </span></p>
<h3><span style="font-weight: 400;">Advancing AI for Government and Beyond</span></h3>
<p><span style="font-weight: 400;">While Virtualitics Iris is purpose-built for defense readiness, its capabilities extend to any organization operating in complex, high-stakes environments—from military and government to other industries where timely, accurate decisions drive mission success.</span></p>
<p>The post <a rel="nofollow" href="https://martechview.com/virtualitics-launches-iris-ai-boosts-defense-readiness/">Virtualitics Launches Iris: AI Boosts Defense Readiness</a> appeared first on <a rel="nofollow" href="https://martechview.com">MartechView</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
