The B2B marketing landscape is evolving – faster, leaner, and fiercely data-driven. With soaring expectations and tightening budgets, content marketers face the imperative to prove ROI while navigating non-linear customer journeys, brand sustainability, and the relentless march of tech trends.

Our new playbook, “Content Syndication Science to Tackle 2025 Challenges,” is your essential guide to not just keeping pace, but forging ahead. Learn actionable strategies to refine your syndication game, engage high-value accounts with precision, and align your marketing efforts directly with revenue impact.

What You’ll Learn

• Framing Experiences: Learn why authenticity and AI-readiness are the cornerstones of building trust and driving genuine engagement.
• Strategic Growth: Master the orchestration of high-performing content strategies leveraging Account-Based Marketing (ABM), intent signals, and Lifetime Value (LTV)-focused models.
• Journey Mapping: Discover how to create modular, multi-layered content experiences that resonate with evolving B2B buyer journeys.
• Brand Sustainability: Understand why brand safety transcends mere compliance – it’s a critical differentiator for sustainable growth.
• Data-Driven Decisions: Learn to harness sophisticated attribution models to definitively connect content performance with tangible pipeline results.

Who It’s For

This playbook is for SaaS marketers, visionary content leaders, and ambitious growth teams determined to scale smarter, not just harder, in 2025.

The Time is Now

Because the stakes are higher than ever, today’s B2B buyers are more informed and discerning, and only content that is precise, persuasive, and deeply personalized will cut through the noise and drive action.

Content with Purpose, Precision-Driven? Download the playbook today and transform your content into a powerful conversion engine.

The post It’s Live: The 2025 B2B Content Syndication Playbook appeared first on MartechView.

With the ‘golden quarter’ approaching for retailers, DeepL, a leading global Language AI company, has released its newest white paper on how retailers can use AI to drive their sales during the festive shopping season.

Effective multilingual communication is a central tenet of successful retail strategies, from global supply chains to an increasingly international customer base, assuming English as a global lingua-franca is no longer enough for retailers.

Whether to pave the way for expansion or to accelerate existing global business, AI is rapidly rising to the top of the technologies, enabling retailers to do so efficiently. DeepL’s newest white paper entitled ‘The executive guide to AI-enabled communication and global retail‘ has found that AI for retailers can:

• Improve operational processes, for instance, by scaling communications between headquarters and international offices
• Boost employee productivity by ensuring core systems and tools (such as customer service and human resources) support employees in their local language
• Reduce the cost and workload required to translate and localize their communications and content

Also Read: CleverTap Releases Cross-Channel Marketing Report

David Parry-Jones, Chief Revenue Officer at DeepL, commented: “The last couple of years have shown the volatility many retailers face in their day-to-day operations. AI can go a long way to improving these, especially in the end-of-year crunch. While language can often be overseen in this context, communicating more efficiently with suppliers globally can help resolve a supply chain disruption more quickly through more effective interactions. Beyond the internal wins, research shows that 75%1 of shoppers want to communicate in their native language when making purchases online, further driving home the need for effective translation options at every stage of the retail experience.”

According to DeepL research, the top use cases for Language AI are creating content in multiple languages (46%) and communicating in languages with little to no proficiency (36%). The top translated content is external communication (57%), internal communication (39%), and marketing/advertising materials (32%). These translation needs are further demonstrated in the following scenarios where retailers most often require Language AI:

• Translating emails, customer support tickets, and chatbot interactions to serve multilingual customers
• Creating marketing assets in multiple languages for new collections or for specific times of year, including holiday shopping
• Translating internal systems for international operations, such as customer service of back-end workflow tools, as well as external resources, such as product information and website
• Enabling international expansion through instant regionalization of in-store and online content

Jakob Kalina, Head of Localization at Alza, further contextualized this: “The DeepL API has revolutionized our approach to managing massive amounts of user reviews at Alza. Translated reviews have enhanced customer trust in our online shopping experience. Translating hundreds of thousands of reviews from Czech to German and Hungarian has increased our conversion rates. This strategy has improved our customer service and solidified our position in the competitive e-commerce market.”

Also Read: Xero Releases New Report: “I Want to Pay That Way”

With the busiest time of the year for many retailers fast approaching, there’s still time to implement AI tools to help them gain productivity and positively impact their bottom line. A 2024 Forrester study revealed that implementing DeepL delivered a 345% return on investment for global companies, reducing translation time by 90% while driving a 50% reduction in workload—underscoring the platform’s potential for businesses seeking to grow revenue and enter new markets faster and at scale.

The post Maximize Holiday Sales with DeepL’s AI for Retailers appeared first on MartechView.

The post Xero Releases New Report: “I Want to Pay That Way” appeared first on MartechView.

CleverTap released its market research report on “Unraveling the Cross-Channel Marketing Strategy.” The report highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence. It underscores the importance of understanding local and industry-specific nuances to optimize cross-channel strategies as businesses grow.

The report has looked at more than 600 businesses across the globe and examined factors that could influence or shape the omnichannel strategy, such as business growth stage, geographical nuances, industry dynamics, customer lifestyle milestones, and user retention. The cross-channel strategy of a business involves selecting the right number of channels and the right mix – depending on the growth stage the business will be in at any given time and where the customer is in their lifecycle. The number of monthly active users is a key indicator of the company’s growth. It is observed that businesses witness up to 49% increase in conversion rates by using four or more channels as part of their omnichannel strategies.

While email remains dominant in markets like the US and the UK, SMS holds significant sway in regions like China and the US. WhatsApp has emerged as a powerhouse in South America and Asia. The report found that adopting an omnichannel marketing strategy impacted the following key areas: app stickiness, conversion rates, and onboarding rates. Key highlights include-

Engagement

• 23% uptick in engagement on Fintech platforms with email, push notifications, and in-app messages.
• 16% increase in engagement for Subscription platforms with email, while combining it with other channels can take it beyond 20%
• 13% elevated engagement in Gaming platforms with email, push notifications, in-app messages, and app inbox.

Also Read: Omnichannel Gold: Shoppers Spend 1.5x More, 3x More Loyal

Conversion rates

• Up to 31% conversion rates in Fintech apps, where email, push notifications, and in-app messages are pivotal.
• 16% uptick in conversions in Subscription apps from push notifications and in-app messages
• 10% increase in conversion in the Gaming industry from push notifications and in-app messages.
• 6% increase in conversions in Ecommerce due to a cross-channel strategy incorporating in-app, app inbox, email, and push notifications.

App-stickiness

• Over 28% increase for Fintech platforms with more than three channels.
• 30% to 70% increase stickiness in Subscription platforms, such as streaming platforms or grocery shopping platforms, with two to four channels.
• 32% increase in stickiness in Gaming platforms with more than three channels.
• 26% increase in stickiness in E-commerce platforms with more than three channels.

Commenting on the report, Jacob Joseph, VP – of Data Science at CleverTap, said, “Many organizations often dive into customer engagement with a narrower focus, which, while important, can limit their effectiveness. Our latest report highlights the need for a holistic approach to drive impactful results. Businesses can significantly enhance their engagement efforts by strategically utilizing various channels. The findings demonstrate that a comprehensive, all-in-one MarTech stack is vital for marketers who must navigate the complexities of diverse channels. This approach addresses the numerous challenges and amplifies overall engagement and effectiveness, ensuring that no customer touchpoint is overlooked and every interaction is optimized for success.”

To download the full report, click here.

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