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MartechView
Martech
Adtech
Attribution
Campaign Orchestration
Customer Data Platform (CDP)
Email Marketing
Mobile and App Marketing
CX
Contact Center
Conversational AI
Customer Service
CX Metrics
Loyalty
Personalization and Privacy
People
Research
Playbooks
Reports
White Papers
What to Read Next
Linkedin
Loyalty
The Treat Economy: How Small Luxuries Boost Retail Returns
September 23, 2025
People
Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity
September 22, 2025
Personalization and Privacy
Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World
September 17, 2025
MARTECH
Martech
Marketers, Are You Ready for the Search-First Consumer?
September 12, 2025
Campaign Orchestration
Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI
September 10, 2025
Attribution
How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales
September 8, 2025
Campaign Orchestration
Winning the Holiday Shopping Season in the US with Google, YouTube, and AI
September 3, 2025
WHAT TO READ NEXT
OpenX Automates Discounts for Agencies, Boosting ROI
September 23, 2025
Markup AI Raises $27.5M to Launch Content Guardian Agents
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Google and PayPal Partner to Redefine Digital Commerce
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Zeta Unveils GEO: The Brand Survival Kit for AI’s Post-Search Era
September 18, 2025
Contentful Study: AI Makes Marketers More Human, Not Less
September 18, 2025
PEOPLE
People
Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity
September 22, 2025
People
Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts
September 4, 2025
People
How is AI Reshaping MarTech for a Privacy-First Future?
July 29, 2025
People
Ad Fraud’s Evolving Game: Is Your Platform Ready?
July 14, 2025
People
James Evans on Amplitude’s Bold AI Vision and Strategy
July 7, 2025
People
Edition 2: Sharp Minds Decoding Tech’s Next Wave
July 1, 2025
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CUSTOMER EXPERIENCE
Loyalty
The Treat Economy: How Small Luxuries Boost Retail Returns
September 23, 2025
Personalization and Privacy
Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World
September 17, 2025
Personalization and Privacy
Can Marketers Personalize Without Invading Privacy?
August 29, 2025
CX
How CPG Leaders Used AI to Boost Prime Day Sales
August 20, 2025
ADTECH
Is Agentic AI Turning Ads into On-Demand Services?
August 13, 2025
AI Is Fueling a Surge of Low Quality Recipe Sites
August 6, 2025
Streaming Ads Enter a New Era of Precision
July 31, 2025
Why the Creator Economy’s Next Chapter Is All About Authenticity
May 29, 2025
Why Marketers Need a Data Diet in the Age of AI Overload
April 21, 2025
LOYALTY
Loyalty
The Treat Economy: How Small Luxuries Boost Retail Returns
September 23, 2025
Loyalty
Can AI in Retail Win Trust Before It Loses Customers?
June 20, 2025
Loyalty
Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty
March 24, 2025
Loyalty
Personalized Travel Rewards: The Key to Customer Loyalty
October 15, 2024
Loyalty
From Legacy to LaaS: The Evolution of Loyalty Programs
July 30, 2024
Loyalty
Beyond Rewards: Redesigning Loyalty Programs for the Modern Customer
March 4, 2024
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