Audio platform provider Adthos has released a feature that uses artificial intelligence to turn pictures into fully produced audio ads

With this latest innovation, users can now generate a complete audio ad ;by uploading a picture, such as a product image, billboard ad, or even a photo of a storefront. This feature leverages AI to analye visual elements to create an engaging script before selecting suitable AI voices, music, and sound effects to deliver a fully produced audio ad.

The platform uses AI to analyze the content of a picture, identifying brands, slogans, styles, target audiences, and much more to write a creative brief. From the creative brief an ad script is created, voices, music, and sound effects are curated, before mixing all the elements together in a matter of minutes.

“Adthos is committed to revolutionizing the way audio advertising is produced,” said Raoul Wedel, CEO of Adthos, in a statement. “Our new feature is a game-changer, instantly unlocking the potential of audio advertising for anyone that can take a picture”

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Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), announced the release of Folloze GeneratorAI, the content engine that enables marketers to accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. 

GeneratorAI unlocks next-level productivity and performance for marketers across the entire organization by improving the speed and quality of digital campaign creation that enhances the customer’s experience wherever they are in their buying journey. The Folloze GeneratorAI preview adds to the company’s suite of AI tools available within Folloze’s easy-to-use no code buyer experience creator.

“We are witnessing a transformational change powered by AI that influences every aspect of the B2B GTM Process. After the initial excitement around generative AI, now businesses are looking to embed these capabilities in a way that drives clear business value”

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“We are witnessing a transformational change powered by AI that influences every aspect of the B2B GTM Process. After the initial excitement around generative AI, now businesses are looking to embed these capabilities in a way that drives clear business value,” said David Brutman, Chief Product Officer & Co-founder at Folloze. “We are excited to add generative AI capabilities with the release of Folloze GeneratorAI, to drive higher performance and quality in customer engagement. This together with our content recommendation capabilities and content classification provide marketers with powerful insights and the ability to create smart, agile and relevant experiences at scale.”

Marketers and AI Together will Transform Results in a Challenging Market

With the addition of Folloze GeneratorAI, built on the personalized engagement capabilities within Folloze AI — the company’s content recommendation and buyer insight engine — GTM teams can reach their engagement goals faster. For large organizations with distributed touchpoints or with teams that need to respond quickly to opportunities, Folloze GeneratorAI improves the quality and speed of delivering personalized experiences at the right time with the right message at scale. This is incredibly important for organizations looking to scale their ABM strategies, where disparate messages may impact how and when you target the buyer. With established and streamlined ABX, one-to-one or one-to-many campaigns that are simple to develop, organizations will reap the benefits turning prospects into big deals faster.

“As we continue to look for ways to streamline marketing and sales operations, and create more precision at scale, generative AI has become a focus for our organization. The Folloze vision for AI to improve efficiency and effectiveness in delivering personalized experiences at scale is exciting for us. It automates and further improves the efficiency of our team processes and helps us engage opportunities faster,” said Benjamin Smokovich, Global Director of Innovation and Tech at SAP. “Our partners at Folloze continue to find ways to integrate new technologies, in practical and immediately applicable ways that help us get more out of our technology investments and improve team performance.”

GeneratorAI leverages Folloze Experience templates to simplify how marketers build targeted campaign experiences with increased accuracy for buyers at any stage of their journey. It improves productivity by providing a layer of generative AI to support on-demand, rapid board building for any scenario. Within the Folloze Buyer Experience Platform, GeneratorAI uses simple prompts, based on an organization’s broader business, marketing or product messaging to provide AI-generated content that aligns with their outcomes and goals.

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eBay is rolling out a mobile consignment concierge, mirroring the convenient and seamless selling experience offered on the marketplace. 

The Luxe Line – a branded bus offering people a physical place to sell their luxury accessories, as well as shop for new ones – demonstrates the simplicity of the platform’s recently launched eBay consignment service. Visitors in Los Angeles and Las Vegas will have direct access to expert sellers who list and sell their luxury items on their behalf.

Luxe Line visitors can bring their designer handbags – eligible brands include Prada, Louis Vuitton, Gucci, and more – to have them appraised, photographed, and consigned, all handled by eBay’s team of selling experts. Visitors are also invited to shop a curated selection of handbags, watches, and jewelry from top eBay luxury sellers. Luxe Line inventory includes items from Jenna Lyons, Founder and CEO of LoveSeen, designer and longtime eBay shopper. Jenna is consigning a curated collection from her closet – including a Celine Red Leather Luggage Handbag, a Louis Vuitton Black Epi Leather Keepall, and a Miu Miu 2-way Boston Bag – all available to browse and buy.

“My closet is bursting with the collection of handbags I’ve amassed over the past 20 years, and eBay’s consignment service has made it easy to give these bags new life in someone else’s collection,” said designer Jenna Lyons. “eBay’s Luxe Line will feature some special finds from over the years, including a red Celine Luggage Tote. My very first Phoebe Philo purchase, the bag was well loved and now she’s ready for her next chapter!”

An estimated 1 trillion dollars of luxury goods are reportedly sitting in people’s closets, yet high commission fees and complicated listing processes make selling these items more trouble than it’s worth. eBay’s entrance into the consignment space is the latest enhancement in its fashion category ensuring trust and quality in a seamless resale shopping experience. From the expansion of eBay Authenticity Guarantee, to the acquisition of Certilogo, an AI-powered authentication provider, eBay continues to strengthen its end-to-end experience for sellers and buyers.

“Our consignment service is designed to help to remove the typical barriers to selling pre-owned items,” said Tirath Kamdar, Global GM of Luxury at eBay. “The Luxe Line gives sellers and shoppers a way to test out our new service in real life with the same trusted experts that eBay works with for the online experience.”

eBay’s Luxe Line – How it Works

• Those who bring eligible handbags from their personal collection to one of the Luxe Line stops can have their items appraised for a value for what they will be listed on eBay.

• eBay’s consignment partner will have their expert sellers photograph, price, and list the items on eBay on the seller’s behalf. Sellers then simply wait for the items to sell and receive earnings once the items have been sold.

• Whether visitors are consigning handbags from their personal collection or not, the Luxe Line is also stocked with luxury handbags to shop from Jenna Lyons’ closet as well as other luxury handbags, watches and jewelry from top eBay sellers Linda’s Stuff and MyGemma.

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