Incenter Marketing announced the launch of its new Sales Engagement practice in response to a critical need in the industry to help sales teams transition from older, more traditional techniques into more modern-day technological solutions for driving better engagement. 

The new practice, not offered anywhere else in the market, will help bridge the gap between marketing and sales; making sales more effective whether through an event or through one-on-one digital interactions.

Katrina Orlando, Vice President of Sales Engagement, has been appointed to oversee the practice because of her extensive experience in event management, digital communications, and building human connections. With almost a decade of experience, Orlando previously used her talents in event planning and digital/video communications at Finance of America, where she was known for flawless execution—whether for large scale events or smaller group rallies.

Vashti Brotherhood, President, Incenter Marketing, shared, “Email blasts and social earned and paid postings have become de rigueur in today’s marketing plans. But they lack the human touch of a true client to customer experience. The new Sales Engagement practice uses today’s digital tools to restore that “me and you” level of personal relationship building in a way that doesn’t take up the sales person’s whole day and is easily scalable. Whether they’re at their desk, at an event, or on the road, Katrina can help them drive more responsive and meaningful dialogues with every customer. Fully versed in all the digital video and communications platforms and full of creative ideas and approaches, she is absolutely the perfect person to lead this initiative for us.” 

Orlando said, “I am very excited about this new practice because I want sales teams to know that going digital doesn’t have to be difficult. We offer a very hands-on, user-friendly approach so they can easily uplevel their skills to reach more customers in the interactive world where we all now live. By leveraging the latest advancements in selling, sales teams can have the ability to launch into uncharted territories of new customer bases that they’ve never engaged before.”

Some of the sales engagement services that companies can take advantage of include:

• Social Media Presence Building and Training
  • Driving engagement using video and other digital tools on Instagram, Facebook, LinkedIn and Google Business
• Digital Engagement Services
  • Video messaging
  • AI in communications
  • Digital event solutions
• Sales Trainings and Rallies
  • Managing incentive trips, team meetings and kick-off events
  • Providing interactive technologies that drive engagement
• Full Event Planning Services
  • End-to-End planning of event logistics
  • How to registration videos for participants
  • Video tutorials providing details about speakers, workshops and networking activities to ensure a seamless experience
• Event In-A-Box tool kit solutions
• Marketing Material Strategies

The Sales Engagement practice could not have come at a better time given the fact that current marketplace conditions have caused a number of organizations in the lending marketplace to downsize this position. And, since it’s no longer cost effective for some companies to have these services in-house, they now have the opportunity to outsource these services by partnering with Incenter Marketing to help lighten the load of their current staffers or to fully manage these services end-to-end.

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Infobip, a cloud communications platform provider, and Community, provider of a messaging and engagement platform that connects companies, sports teams, film and TV studios, music labels, public figures, artists, and more to their audiences at scale through personalized experiences, have joined forces to unveil an expanded global mobile messaging offering.

Community previously operated exclusively in North America. However, with Infobip’s technical infrastructure and extensive network of relationships, Community is now poised to engage global audiences. Infobip’s back-end capabilities and tools will seamlessly integrate technologies such as WhatsApp messaging into Community’s platform.

“Through this strategic partnership with Infobip, Community is positioned to reach new heights by connecting our customers to new audiences and experiences across the globe,” said Josh Rosenheck, co-founder and chief product officer of Community, in a statement. “In addition to the value this brings to our existing business, I’m particularly excited about the opportunity to serve international customers in need of innovative ways to scale their audience engagement.”

For Infobip, this partnership represents a strategic entry into the large North American market.

“Infobip is thrilled to partner with Community to bring the power of personalized mobile messaging to a global audience,” said Ivan Ostojic, chief business officer of Infobip, in a statement. “This collaboration exemplifies our commitment to enhancing customer engagement and communication experiences worldwide.”

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Acxiom, a customer intelligence company, is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program.

Leveraging the data-driven solutions and marketing technology services of Acxiom’s Customer Intelligence Cloud and Braze’s customer engagement platform together, companies can expect the following:

• Enhanced data assets with detailed insights into demographics, lifestyles, and preferences.
• Precision identity matching and data accuracy.
• Advanced audience analytics, segmentation, and modeling.

“Now more than ever, it’s critical for brands to have personalized engagement strategies that reach consumers when it matters most,” said Myles Kleeger, president and chief commercial officer of Braze,in a statement. “It’s exciting to see increasing momentum for our solutions partner program within Braze Alloys. We look forward to continued success and collaboration as we work with our partners to power brilliant customer engagement strategies that propel growth for brands.”

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Braze, a customer engagement platform provider, introduced Feature Flags, a feature management tool to drive in-product conversions and revenue.

Feature Flags pair with customer journey orchestration tools to enable companies to deliver personalized experiences in their mobile and web applications using first-party customer data.

Braze also introduced Landing Pages to help companies capture information on prospects and convert them into leads and loyal customers. Landing Pages includes a low-code visual editor to build and launch custom landing pages.

Braze also announced additions to its Sage AI by Braze products to help marketers with experimentation that guides them toward the most personalized and relevant customer engagement experiences. These products include the following:

• AI Recommendations, which uses machine learning to match relevant items from Braze Catalogs with the customers most likely to buy them.
• Canvas AI Step in Braze Canvas Flow, which uses a third-party large language model to interpret user-provided input, like survey feedback, to determine the appropriate response and trigger messages.
• Message Content Recommendations, to recommend copy and content for messages created via native Braze channels and predict which message variants will perform better based on proprietary predictive models.

“At Braze, we are continuing to push the boundaries when it comes to delivering the most personalized and well-tested brand experiences for our customers,” said Jon Hyman, Co-founder and Chief Technology Officer of Braze. “By releasing Feature Flags, announcing Landing Pages, showcasing our extensive product roadmap in AI, data flexibility, and cross-channel engagement, we’re demonstrating our commitment to building powerful and cutting-edge customer engagement tools at Braze.”

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Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced that it’s now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). 

Today’s consumers increasingly expect relevant, timely, and personalized brand experiences across channels. To meet this growing demand, it’s essential that brands have easy access to a powerful customer engagement platform to seamlessly create multi-channel experiences that exceed customer expectations, building strong loyalty and retention that drive business outcomes. In fact, brands that leverage cross-channel customer engagement strategies across in-product messaging, like in-app/browser messaging, and out-of-product messaging, like email or push, can boost 90-day retention rates by 55% and help brands achieve an average 3.2X uplift in purchases per user.

Braze believes a brand’s most valuable asset is its customer relationships. Companies use Braze to power customer-centric interactions in a meaningful and valuable way. The Braze platform empowers brands to listen to their customers better, understand them more deeply and act on that understanding in a way that is human and personal. Using Braze, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.

“Together with AWS, we continue to help companies power compelling and innovative customer engagement strategies and experiences at scale to seamlessly deliver loyalty, advocacy, and ongoing business value,” said Matt McRoberts, SVP of Global Alliances of Braze. “This expanded availability of Braze will allow our shared customers to better leverage AWS cloud investments and the convenience of AWS Marketplace.”

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