Wikifarmer, an agricultural technology company that began as a free knowledge platform for farmers, has raised $7.7 million to build what it describes as an operating system for global agricultural trade — a platform that uses artificial intelligence to manage pricing, negotiations, logistics, payments and financing across the food supply chain.

The round was co-led by Brighteye Ventures and Piraeus Bank, with participation from existing investors Point Nine Capital and Metavallon VC. The raise brings Wikifarmer’s total funding to approximately $18 million.

The company started as what its founders called the “Wikipedia of Farming” — a multilingual agricultural knowledge base that now draws more than 12 million visitors annually across 17 languages. It is now pivoting toward a business-to-business marketplace that allows food companies to source directly from producers, with artificial intelligence supporting much of the transaction process.

“We are not just matching buyers and sellers,” said Ilias Sousis, co-founder and chief executive of Wikifarmer. “We are using AI to restructure the supply chain and unlock value that is currently lost to inefficiency, opacity and outdated processes. This round allows us to take our model global.”

The platform’s AI capabilities span several functions: price intelligence and market forecasting based on commodity data and seasonal trends, automated matching between buyers and verified suppliers based on product specifications and certifications, and transaction management tools covering requests for quotes, offer comparisons, documentation, credit risk assessment and trade execution. The company describes its model as “from learning to earning” — farmers who use the knowledge platform can also participate in the marketplace.

Piraeus Bank’s involvement goes beyond a conventional venture investment. The bank and Wikifarmer have jointly launched FarmClick, a digital marketplace for agricultural inputs and services in Greece, designed to give farmers access to financial and operational resources through a single platform.

Also Read: Brands Turn First-Party Data Into Revenue

The new funding will support the expansion of Wikifarmer’s AI trading platform, the growth of its producer network in Latin America and Africa, and the broader rollout of FarmClick in Greece.

“Artificial intelligence is going to transform agricultural supply chains faster than most people expect,” Sousis said. “We are building a world where AI removes the friction, opacity and inefficiency that have defined agricultural trade for centuries. We intend to lead that transformation.”

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Keepit has consolidated and strengthened its global channel organization, a move the company says will accelerate partner-led growth and reinforce its ambition to become “the most partner-friendly organization in the world.”

The restructured team is led by Jan Ursi, Global Vice President of Channels, and supported by three regional leaders overseeing Southern Europe, Northern Europe, and the Americas. Together, they are tasked with executing a unified channel strategy built on a single premise: partners come first.

Keepit operates a 100 percent channel-led go-to-market model, delivering all sales through value-added resellers, managed service providers, global systems integrators, and strategic alliances. Since launching the Keepit Partner Network and shifting to a partner-only sales motion, the company has focused on creating a consistent global framework for enablement, joint marketing, and collaborative sales execution—while allowing regional teams to adapt to local market conditions.

“At Keepit, being partner-friendly isn’t a slogan—it’s our culture,” Ursi said. “Every function across the company is designed to empower partners with the tools, knowledge, and support they need to succeed. Our mission is simple: make unlimited SaaS data protection accessible everywhere through simplicity, independence, and a culture of partnership.”

Ursi oversees global channel strategy and messaging, aligning partner recruitment, enablement, and pipeline development under a single narrative. His approach positions the channel as the default route to market, not an alternative, and emphasizes long-term collaboration over short-term transactions.

“The conditions are in place to build an exceptional partner-friendly organization—perhaps the most partner-friendly company of the next decade,” Ursi said. “Partners extend our reach, strengthen our deals, and help bring Keepit to every corner of the world.”

Also Read: The Treat Economy: How Small Luxuries Boost Retail Returns

Southern Europe and DACH: Building Local Momentum

Southern Europe and the DACH region—covering France, Italy, Spain, Portugal, Germany, Austria, and Switzerland—are led by Cyril VanAgt, Regional Vice President of Channel, EMEA South. Based in Paris, VanAgt brings decades of channel leadership experience from Nutanix and NetApp.

In Southern Europe, the focus is on rapid ecosystem growth through localized activation, including region-specific partner campaigns, PR-driven launches, and a structured Partner Academy program that integrates sales, technical, and marketing tracks. The academy model, piloted in Paris, is now being prepared for rollout across the region.

In DACH, the emphasis is on expanding the regional channel team to better support leading VAR and MSP partners across enterprise and commercial segments, while executing a stronger distribution strategy aimed at building a scalable mid-market and SMB business.

“Southern Europe and DACH are a strategic growth engine for Keepit,” VanAgt said. “Our goal is to build an ecosystem of trusted advisors—partners who are confident in our technology, connected to our teams, and motivated to grow with us.”

Northern Europe: Scaling What Works

Northern Europe—including the UK and Ireland, the Nordics, Central and Eastern Europe, and the Benelux—is led by Alex Walsh, Regional Vice President of Channel, EMEA North. Walsh brings more than 12 years of enterprise SaaS and channel leadership experience, including senior roles at Veeam and AppSense.

The region’s strategy centers on expanding tier-one VAR, MSP, and distributor relationships, supported by a data-driven approach, consistent enablement cycles, and close engagement with regional channel media.

“We’re focused on building partnerships that deliver measurable outcomes for both customers and partners,” Walsh said. “That requires clear programs, disciplined execution, and close collaboration with partners who want to scale alongside us.”

Also Read: Is Securing Utility Communications Possible Beyond Consumer Apps?

Americas: Maintaining Momentum

In the Americas, the channel organization is led by Jill Miracle, Director of Channels. Her mandate is to maintain momentum with strategic partners while reinforcing Keepit’s long-term commitment to a partner-only model.

That includes synchronized enablement through Keepit’s global Partner Academy, ensuring partners across the region have timely access to certifications, product updates, and marketing assets.

“Our partners in the Americas are critical to Keepit’s success,” Miracle said. “We’re committed to supporting their growth through strong enablement, clear communication, and joint marketing that helps them win.”

Also Read: Is AI Reshaping Ad Agencies for Good?

A Global Strategy Grounded in Execution

With a unified global structure and regionally driven execution, Keepit’s channel organization is designed to scale alongside its partners. The strategy emphasizes predictable partner economics, consistent enablement, and a vendor-independent SaaS backup and recovery platform that can be deployed across industries.

Looking ahead to 2026, Keepit plans to expand partner recruitment, grow certification programs, and deepen joint marketing across priority markets—all with a single objective: helping partners build profitable, durable SaaS data protection practices.

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RainFocus, the provider of a next-generation event marketing platform, has introduced the Base Module —a new toolkit designed for organizations hosting large volumes of smaller, repeatable events, such as roadshows, sales kickoffs, field marketing activations, and webinars.

Based in Lehi, Utah, RainFocus said the offering responds to a growing shift in enterprise event strategy, where frequent, targeted gatherings are increasingly complementing—or replacing—flagship conferences. The Base Module is designed to provide event planners with a consistent foundation, combining ease of use with centralized governance, compliance, and branding controls.

“We’re seeing a rising trend in small events that require a consistent experience for both clients and attendees,” said Travis Cushing, the company’s chief product officer. “For many organizations, one large conference is no longer enough. Base Module allows teams to scale their event programs quickly while maintaining the look, feel, and rigor of their most complex events.”

The module utilizes the same security, data privacy, single sign-on, and marketing automation framework as the full RainFocus platform, enabling seamless integration of events across an enterprise into a unified customer journey. By consolidating data and workflows, the company said, organizations can simplify management while enriching attendee profiles and engagement records.

After a one-time implementation, planners gain access to customized templates that support self-service execution across multiple events. Features include rapid event creation, standardized governance controls, streamlined registration flows, real-time branding updates, agenda and content management, automated communications, and basic hotel management within a single property.

RainFocus said the goal is to reduce friction for teams running dozens—or hundreds—of similar events, while ensuring consistency and minimizing risk. The Base Module supports both in-person and virtual formats, including live, simulive, and on-demand delivery, and allows unlimited events and users under a single framework.

Also Read: Is Securing Utility Communications Possible Beyond Consumer Apps?

The launch comes as marketing budgets tilt toward more distributed, offline engagement. Industry data cited by the company suggests that by 2028, as much as 70 percent of marketing spend will shift to offline channels, with a majority of marketers planning to increase the number of small, in-person events.

For RainFocus, Base Module positions the company to capture that shift—offering enterprises a way to scale event programs without sacrificing brand coherence, data integrity, or operational control. 

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Snapchat is intensifying its role as a key platform for movie promotion, leveraging its young user base and advanced features. The app’s success in this area was recently quantified in a study by Snap and Samba TV, which found that campaigns promoting new movie releases drove an incremental 79% lift in average ticket sale conversions.

According to Laurel Duquette, Snap’s head of media and entertainment, the platform’s effectiveness stems from its ability to “extend stories far beyond the screen.” Snapchat has previously been utilized for major releases, including Disney’s Avatar: The Way of Water and Warner Bros.’ Dune: Part Two.

‘Zootopia 2’ Goes Multi-Platform and AR-Heavy

The campaign for Disney’s upcoming film, “Zootopia 2,” (set for release on November 26) integrates both digital and Out-of-Home (OOH) elements to immerse audiences in the animated city.

• OOH Activations: The effort will bring the fictional city to life at popular Los Angeles locations, including The Grove and The Americana, leveraging Snap’s Augmented Reality (AR) capabilities to feature characters like Judy Hopps, Nick Wilde, and Clawhauser.
• In-Film Cameo: The partnership extends to the film itself, where viewers will spot an on-screen cameo of Snapchat reimagined as “Snapcat,” visible when the character Clawhauser takes a selfie using an AR Lens during a concert scene.

Also Read: GenAI Search Is Rewriting the Shopper’s Playbook

Leveraging Snap’s Proprietary Features

The campaign uses several of Snapchat’s unique advertising products:

• Sponsored Snap: The film utilizes Snap’s Sponsored Snap solution, which sends promoted messages directly to users’ inboxes. The ad features a short video of the film’s characters using their phones for a “squad check-in” with each other and with human audiences.
• Branded AR Lenses: Consumers will have access to seven AR lenses inspired by the movie, which will be accessible via a branded AR bar running in the platform’s Lens carousel from November 24 to 27.

This latest effort for Zootopia 2 acts as an extension of Snap’s broader “Say it in a Snap” brand campaign, announced earlier this year, which emphasizes the platform’s core focus on deepening connections among friends and family.

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Zoomd Technologies Ltd. and its wholly owned subsidiary, Zoomd Ltd., a marketing technology (MarTech) user acquisition and engagement platform, are pleased to announce that they have entered into a strategic partnership today with E2-Quadrat Communications GmbH, a global leader in digital marketing and technology solutions for the sports and betting industries. With over two decades of experience in the industry, E2 has established itself as a trusted partner to some of the most prominent names in the sector. The privately owned company operates a broad international network of offices, enabling it to serve clients on a truly global scale.

This partnership is expected to enable E2’s current and future clients worldwide to benefit from Zoomd’s advanced user acquisition (UA) technologies and performance marketing expertise and aligns with Zoomd’s strategic focus on expanding its impact across high-growth verticals.

Also Read: The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

The strategic partnership follows a period of close collaboration between the two companies, during which they successfully executed a proof of concept (POC) to validate the joint value proposition. The POC results demonstrated clear synergies between E2’s deep industry expertise and client relationships, and Zoomd’s technology-driven approach to mobile performance marketing. Following this successful collaboration, the two companies are expanding their existing cooperation into a formal strategic partnership agreement. Based on the success of the initial campaigns, the two companies have now formalized their partnership to scale these offerings globally. As part of this next phase, several concrete steps have already been agreed upon, including the establishment of a dedicated sales team for promoting Zoomd products to E2’s customers.

Under the terms of the partnership, E2 will offer Zoomd’s UA services and technologies, including its performance-based campaign optimization tools and real-time analytics to its portfolio of clients. This alliance will expose Zoomd to dozens of E2’s clients generating high global growth potential. The partnership is expected to enable E2 to provide a fully integrated growth solution that combines its deep industry knowledge with Zoomd’s extensive UA experience, services and technical capabilities, helping sportsbook operators drive measurable growth, increase efficiency, and enhance customer acquisition results in key global markets. The partnership includes customary financial and commercial terms relating to the customers.

Also Read: Marketers, Are You Ready for the Search-First Consumer?

Leo Vogel, MD and owner of E2, commented: “We truly believe that this partnership will allow E2 to offer an end-to-end growth solution for our clients, combining our deep sportsbook expertise with Zoomd’s products and experience. We’re set to grow with existing clients and unlock new potential.”

 “This partnership reflects Zoomd’s strategy of aligning with category leaders in high-growth verticals. This recent expansion into new segments and partnerships reflects the company’s ongoing efforts to diversify its customer concentration,” said Amit Bohensky, Chairman of Zoomd. “Together with E2, we will enable sportsbook operators to run smarter, more efficient campaigns and unlock meaningful growth. The joint success so far proves the value we bring to the table.” Initial integrations have begun, with broader campaigns rolling out in select markets over the coming months. Both companies will continue to explore opportunities for deeper collaboration as part of their long-term strategic roadmaps.

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Brand Metrics, a global leader in brand lift measurement technology, announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to providing advertisers with robust, independent measurement capabilities to optimize their campaigns targeting engaged Gen Z and millennial learners.

Quizlet is a global learning platform serving millions of users monthly in the US, including two-thirds of high school students and one in two college students. Advertisers can reach these highly engaged Gen Z and millennial achievers through Quizlet Ads, which deliver non-intrusive Study Break, Flashcard, and Native ads that preserve the student learning experience.

Brand Metrics serves as a key measurement partner for Q-IQ, Quizlet’s first-party personalization engine, which helps marketers connect with high-intent audiences using behavioral targeting, intent-based insights and near real-time personalization across the funnel.

The partnership with Brand Metrics enables Quizlet to measure the impact of advertising campaigns on its platform at an unprecedented scale, delivering insights into brand awareness, brand perception, and purchase intent among Quizlet’s unique audience of motivated learners. Brand Metrics’ advanced measurement technology seamlessly integrates with Quizlet’s advertising ecosystem, delivering comprehensive performance data without disrupting the user experience that millions of students rely on for educational success.

Also Read: Tariffs Test How Much Price Pain Shoppers Can Take

“Quizlet represents an exemplary case study of a forward-thinking publisher that truly understands the critical importance of measurement in today’s advertising landscape,” said Kristen Friesen, VP Revenue at Brand Metrics. “Their commitment to providing advertisers with transparent, actionable data through our partnership demonstrates how platforms can successfully balance user experience with advertiser value. We’re thrilled to continue supporting Quizlet’s mission to connect brands with one of the most engaged audiences in digital media.”

“Partnering with Brand Metrics has been instrumental in establishing trust with our advertising partners,” said Dave Pond, Head of Ads at Quizlet. “As we continue to grow our advertising business, having a trusted, independent measurement company validate the effectiveness of campaigns on our platform gives both our team and our advertisers the confidence they need to invest in reaching our highly engaged learning community. This partnership perfectly aligns with our commitment to transparency and measurable results.”

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Auxia, the first Agentic Customer Journey Orchestration Platform, announced a major leap forward in its marketing platform: a complete redesign transforming it into an AI-native interface for marketers that brings Decisioning, Insights and Content Generation together in one unified experience. The new interface eliminates the complexity of managing disjointed campaigns, giving marketers a unified space to design, optimize, and analyze every customer journey.

“Our goal was to replace complexity with clarity,” said Siddharda Garimella, engineering leader at Auxia. “We redesigned our user experience so marketers can see their ideas, data and creative work come together visually. We’ve made it easier for marketers to focus on strategy and storytelling, so our Agentic capabilities feel like a truly helpful sidekick, not another tool.”

Making AI More Accessible for Marketers

Auxia has been AI-native since its inception, powering intelligent decision-making across key marketing use cases, including onboarding, upselling/cross-selling, and retention. The latest experience builds on that foundation, enabling marketers to move from idea to impact more quickly and intuitively.

Constant iteration, real-time insights, and the convergence of creativity and intelligence will define this new era of marketing. Marketers are no longer simply managing campaigns; they are orchestrating dynamic systems of engagement that demand both strategic agility and creative speed. However, as agents become more prevalent, the success of AI initiatives is often limited by the mental overhead teams encounter of knowing what’s possible. This is a common challenge of emerging chat-based experiences, where this uncertainty creates friction, limits adoption, and delays impact.

Auxia’s latest experience is designed to meet this evolution head-on. Built on an AI-native foundation, it delivers a more proactive and intuitive environment that helps marketers move seamlessly from concept to impact. Intelligence is now embedded throughout the workflow, anticipating needs, surfacing opportunities, and guiding execution, so teams can focus less on navigating tools and more on driving outcomes.

Also Read: AI and the New Rules of Business Adaptation

Improvements Redefining the Marketer Experience

Auxia’s redesigned interface redefines how marketing teams interact with AI and puts agents at the forefront of user experience. The redesigned console is designed to think and act alongside marketers, proactively surfacing insights, suggesting actions, and automating complexity behind the scenes.

• Agentic-first experience: Marketers now access Auxia’s agentic capabilities from one consistent, chat-based interface for use cases ranging from ad-hoc analysis to content generation. Rather than waiting for a marketing team to develop a robust prompt, Auxia’s AI Agents work constantly in the background, anticipating what marketers might need next. They continuously surface insights and content recommendations automatically, reducing a marketer’s cognitive load so they can make faster, more confident decisions and bring ideas to market with greater agility.
  
• Workflow-based design: Campaigns are now organized into core marketing workflows, called ‘Journeys’ that align directly with customer needs. Evergreen Journeys power always-on experiences — such as email, in-app, and push notifications — continuously optimized by Auxia’s Decision Agent to deliver the right message at the right moment. Burst Journeys, by contrast, support short-term, high-priority initiatives — such as holiday promotions — where marketers can direct Auxia’s Decision Agent to temporarily expand reach and visibility, ensuring more customers experience key messages during a defined window of time.
• Reimagined home screen experience: A new console home page brings campaign health, performance trends, and creative recommendations into a single view, helping teams take action faster.

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Consumer prices have jumped more than 24% since February 2020, from groceries to gas, forcing many consumers to rethink how and where they spend. Over one-third of Americans have delayed, downgraded, or canceled major purchase plans for homes and cars this year. 

It’s clear that shoppers are replacing big splurges and luxury items with the “treat economy”: small indulgences that feel good without the guilt. A Bank of America report found that 57% of Gen Z buy themselves a “small treat” at least once a week, from mini lip balms to $30 Labubu blind boxes, whether it’s a reward for staying on budget or a quick dopamine lift after a stressful day.

With the holiday season approaching, retailers can expect this trend of consumers moving away from extravagant shopping to continue. Between gifting, self-gifting, and last-minute impulse buys, the appetite for affordable luxuries is expected to persist, making this the ideal time for retailers to capture consumer demand.

Why the treat economy is booming

At its core, the treat economy is powered by three psychological drivers:

• Reward: A small indulgence feels earned after a long workday, a stressful news cycle, or sticking to a budget elsewhere. 94% of consumers say they have a snack as a reward or treat. 
• Control: When prices rise across the board, buying one little thing can feel like reclaiming agency.
• Mood: Some treats are all about the dopamine hit, whether it’s the sugary rush of premium chocolate, the sensory hit of a new lip gloss, or the fizz of a sparkling drink. 

How retailers can tap into the treat economy this holiday season

With gifting and self-gifting colliding with the emotional tug of the holidays, these buying behaviors will likely spike in Q4. Experts have already predicted that the average planned holiday spend per person is $1,552, 5.3% less than in 2024. Gift budgets, in particular, are expected to shrink by 11%, and for Gen Z, the drop is even steeper at 23%.

This means that retailers who focus on little treats are more than ever positioned to capture both margin and loyalty. Here are three ways to turn small luxuries into big wins this holiday season.

Make impulse irresistible at every touchpoint

Impulse isn’t accidental; it’s engineered. 54% of holiday shoppers make impulsive purchases, with the highest rates among Gen Z (70%) and Millennials (65%). Holiday impulse thrives on scarcity and seasonality — a limited-edition flavor or festive design can turn a casual browse into a must-have.

For brands selling on platforms like Walmart, Amazon, and Target, lean into the mechanics that drive visibility: bid on seasonal search terms like “stocking stuffer” or “Secret Santa,” activate sponsored product ads around high-traffic categories, and ensure your items are tagged into the right holiday storefronts and “gift under $20” hubs where impulse buying is highest.

Behind the scenes, analytics and automation tools can help retailers monitor which SKUs perform in high-traffic placements and flag when performance starts to slip. Agentic AI tools can analyze dozens of signals (such as search trends, competitor activity, and conversion patterns), automatically adjust bids, and update content so that the right products surface at the right time without manual intervention.

Reframe value, not just price

In an era of inflation fatigue, messaging focusing solely on “cheap” risks devalues the product experience. Instead, lean into language that reframes value as emotional payoff: “affordable indulgence,” “a little moment of joy,” or “premium feel without the premium price tag.”

This is especially powerful in gifting, where perceived effort often outweighs actual spending. An artisanal chocolate bar with a story behind it can feel more intentional than a bottle of mid-shelf wine. The effect multiplies when the product itself is designed for gifting. 

Mini sets, sampler boxes, and deluxe trial sizes de-risk the purchase by lowering both the price point and the commitment, making these formats ideal for Secret Santa exchanges, hostess gifts, or stocking stuffers.

Multiply the moments, not just the margin

Large carts are built one little treat at a time, but the real unlock is when shoppers buy in multiples — one for a friend, one for a coworker, one for themselves. 

Retailers can encourage larger basket sizes while preserving the illusion of thrift by planning SKUs that are easy to grab in bundles, like multipacks of candles or curated “buy one for me, one for them” offers. 

Planning for this at scale often requires demand-forecasting tools to spot when and why a product is trending — a keyword surge, a competitor promotion, or a content gap — and recommend the right adjustments to capture that lift before it’s gone.

This holiday season, rethink the shopping basket

Treat culture offers a powerful lens for understanding what today’s consumers want: joy in small doses, meaning without excess. 

For retailers, it’s also a strategic opportunity. By analyzing the emotions and behaviors driving these purchases and utilizing AI tools that dynamically adjust pricing, promotions, and placement in real time, brands can boost basket size and frequency without holding their breath for big-ticket wins that may not come. 

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Markup AI today announced $27.5 million financing, led by Genui Partners and EMH Partners and including Capital Factory and angel investors Brad Feld, Scott Dorsey, David Fox, Jake Heller, David Kidder, Bernd-Michael Rumpf, Greg Sands, and Kindra Tatarsky to accelerate the launch of the industry’s first Content Guardian AgentsSM.  Designed for companies racing to harness generative AI without compromising trust, these agents represent a breakthrough in adaptable, intelligent oversight for AI-generated content. 

“As we enter a new era of AI-generated content, organizations need new solutions to keep pace with the speed, scale, and risks,” said Matt Blumberg, CEO at Markup AI. “Today’s content requires purpose-built, AI-native content guardrails that don’t just check a box, but actively protect brand trust, compliance, and consistency in real-time.”

Why Content Guardian Agents, and Why Now 

Generative AI has unleashed an explosion of content that traditional review processes can’t keep up with. 87% of content marketers already use AI, yet most tools stop at spelling, grammar, or readability checks and are deployed without guardrails. The result is costly risk: copyright lawsuits up to $150,000 per work, defamation, false advertising, regulatory fines, and reputational damage. And this isn’t a handful of blog posts—enterprises operate at industrial scale with thousands of authors, dozens of LLMs, millions of pages, and vast policy and terminology libraries. Without automated oversight, risk compounds fast. 

According to Gartner by 2028, 40% of CIOs will demand guardian agents be available to autonomously track, oversee, or contain the results of AI agent actions. Gartner Distinguished VP Analyst Daryl Plummer said: “As agentic systems scale, gain more agency and become more complex, it becomes impossible for humans to intervene quickly enough to stop them from malfunctioning and becoming unmanageable. Therefore, AI must be used to understand and oversee AI agents to ensure they remain aligned with their intentions and operate in a safe, secure, and reliable manner.” 

Also Read: How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Introducing Markup AI Content Guardian Agents 

Launched as a spinoff of NLP pioneer Acrolinx, Markup AI is the first to deliver an integrated suite of Content Guardian Agents purpose-built for enterprise use cases. Key innovations include: 

• Scan, Score, Rewrite – Agents automatically analyze content against brand, terminology, compliance, and industry standards, assign a deterministic trust score, and instantly provide actionable rewrites.
• Customizable Criteria – Enterprises can set governance rules (rewrite automatically or require human review) to balance efficiency and oversight.
• Developer-First Architecture – With an API-first, MCP-powered design, Content Guardian Agents integrate directly into the tools enterprises already use including Cursor, Figma, ChatGPT, Github Actions, Zapier, and more. These integrations deliver immediate compliance and quality checks without disrupting workflows.
• Enterprise-Ready Scalability – Built for mission-critical environments, Guardian Agents plug into CI/CD pipelines, authoring tools, and enterprise applications to guard content wherever it’s created and to automate content audits. 

Launching Five New AI Agents 

Markup AI also announced the launch of five specialized AI Agents, each designed to address a core element of content quality:

• Terminology Agent – Ensures consistent use of approved vocabulary and product language.
• Consistency Agent – Enforces editorial style and brand-specific conventions.
• Tone Agent – Adjusts communications to align with brand voice and audience expectations.
• Clarity Agent – Improves readability, removes jargon, and enhances comprehension.
• Spelling & Grammar Agent – Provides foundational accuracy in every piece of content.

These AI agents are bundled into the industry’s first Brand Guardian Agent that provides confidence that every word published is on-brand and compliant with a company’s standards.  

Early Adoption and Partnerships

Companies produce content everywhere across marketing, technical documentation, HR policies, customer success, help desk responses, training materials, and regulated communications. At this scale, organizations may have thousands of authors, dozens of AI tools in use, and millions of pages governed by hundreds of policies and terminology rules. Without oversight, the risks multiply quickly. 

Leading technology companies, including Amazon, Adobe, ServiceNow, Gainsight, and more than 75 AI-first innovators, have already joined Markup AI’s early access program. 

Markup AI is also partnering with Contentful, the API-first composable content platform, to bring governance directly into digital content workflows. Together, the companies are closing the gap between content creation and compliance. The partnership is the first of many, as Markup AI builds an ecosystem of integrations to expand its reach and deliver on its vision. 

“At Contentful, we’re focused on helping teams deliver digital experiences that truly connect with people,” said Contentful CMO Elizabeth Maxson.  “Markup AI’s Content Guardian Agents bring both speed and confidence into our content workflows — giving us the ability to scale while ensuring every piece of content meets the highest standards for quality and compliance. That kind of assurance isn’t just operational efficiency, it’s what allows marketers to move fast and maintain the trust that customer relationships depend on.”

Also Read: The 4Ps of Martech Unlocking Marketing’s Tech Revolution

New Leadership Driving the Vision 

Following the appointment of Matt Blumberg as CEO earlier this year, Markup AI has expanded its leadership team with proven experience scaling technology companies:  

• Shawn Nussbaum, Chief Technology Officer
• Ken Takahashi, Chief Corporate & Business Development Officer
• Louis Bucciarelli, Chief Revenue Officer

Markup AI also welcomed Jake Heller, founder of CaseText (acquired by Thomson Reuters), to its Board of Directors, bringing deep expertise in legal AI and compliance. 

Content Guardian Agents in Action 

The $27.5 million investment, which is a mix of Series A equity and debt, will accelerate product development, expand developer integrations, and scale go-to-market efforts globally.

“Having worked for decades in the legal field, I immediately recognized the potential benefits GenAI tools could bring to the industry. At the same time, I understood that without the proper guardrails in place these tools could quickly become a legal and compliance nightmare,” said Jake Heller. “Markup AI is creating the essential layer of trust that enterprises need to fully embrace AI. Their Content Guardian Agents solve a mission-critical problem at the exact moment the market is demanding solutions, and I’m excited to help guide the company’s journey as a Board Member.” 

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Google and PayPal announced a multiyear strategic partnership focused on advancing several commerce solutions. The collaboration will deliver innovative solutions, transforming how businesses and consumers transact across platforms and devices. Combining their expertise and scale, the companies aim to provide frictionless digital commerce experiences and set a new standard for commerce ecosystem innovation. 

“PayPal is a leader in digital commerce, and we’re excited to expand our work together to make online transactions simpler and more secure,” said Sundar Pichai, CEO of Google and Alphabet. “Through this partnership, PayPal will use our industry-leading AI to enhance services and security, and we will more deeply integrate PayPal’s innovative payment capabilities for a better experience across Google products and platforms.”  

“In this emerging world of agentic commerce, trust and innovation are key,” said Alex Chriss, President and CEO of PayPal. “Together with Google, we are leading the way for digital commerce, ensuring greater opportunities for merchants and users worldwide. We are bringing PayPal’s products and services to billions of Google users and redefining what’s possible at global scale.”   

Innovations Redefining the Future of Commerce  

Agentic Shopping and Commerce Experiences: PayPal and Google are collaborating to create new AI shopping experiences and developing standards that will help shape the future of agentic commerce across the industry. The partnership will bring together PayPal’s global payment infrastructure, data-driven personalization and trusted identity solutions, alongside Google’s AI expertise to deliver new AI experiences. The companies, along with many others, are also advocating for the adoption of best practices such as Google’s Agent Payments Protocol, a secure, open, scalable solution paving the way for the future of agentic commerce.

Broad Embedding of PayPal Solutions across Google’s platforms: PayPal’s solutions—including PayPal branded checkout, Hyperwallet and PayPal Payouts solutions—will be integrated throughout various Google products supporting best-in-class seamless experiences.

Expanded Payment Processing: PayPal Enterprise Payments will be one of the key payment providers processing card payments across products like Google Cloud, Google Ads, and Google Play, boosting PayPal’s role as a trusted, payment solution within Google’s core platforms.  

Also Read: How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Google Cloud Expansion: PayPal will partner with Google Cloud to reimagine its technology foundations, applications, and infrastructure to power PayPal’s next-generation commerce and payments platform.

These product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce. They also provide a solid foundation for ongoing innovation and collaboration between the companies and their customers, opening the door to better outcomes for the industry as new standards and opportunities emerge.

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