ServiceNow, which refers to itself as the AI control tower for business reinvention, announced the completion of its largest acquisition to date: the $2.85 billion purchase of Moveworks.

The acquisition is a strategic move to dominate the rapidly expanding field of Agentic AI—AI systems that can reason, plan, and autonomously execute complex workflows. The combination merges ServiceNow’s core intelligent workflows and AI governance with Moveworks’ popular front-end AI Assistant, enterprise search, and Reasoning Engine.

“Moveworks accelerates ServiceNow’s vision to put AI to work for people across every corner of every business,” said Amit Zavery, president and COO at ServiceNow. “Moveworks’ AI Assistant plus ServiceNow’s agentic platform will create an AI-native front door that turns conversations into completed work, allowing customers to resolve issues autonomously, trigger intelligent workflows, and get results—securely and at scale.”

The Unified Platform: From Search to Action

The deal is designed to bridge the gap between employee intent and task completion. Moveworks, already integrated with over 100 technologies, provides an intuitive interface that allows employees to ask questions and take action naturally.

By bringing the two systems together, ServiceNow aims to redefine the employee experience:

• Autonomous Resolution: Internally, ServiceNow’s AI agents already resolve 90% of IT and 89% of customer support requests autonomously, cutting resolution times nearly sevenfold. The Moveworks integration is expected to extend this level of autonomy across HR, Finance, and other business functions.
  
• Widespread Adoption: Moveworks brings an established base of 5.5 million employee users across leading global enterprises, including Siemens, Toyota, and Unilever. Critically, nearly 90% of Moveworks customers have deployed the technology to 100% of their employees, demonstrating proven, enterprise-wide adoption.
• Competitive Edge: This acquisition—ServiceNow’s largest—marks a significant escalation in the battle with rivals like Salesforce to be the leading provider of enterprise AI agents, moving beyond simple chatbot support to full workflow automation.

The combination strengthens the ServiceNow AI Platform with hundreds of new AI experts and the ability to connect employee requests through prompts to the right enterprise data, AI agent, or workflow for end-to-end digital fulfillment. 

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In a deal that will profoundly reshape the global media landscape, Netflix, Inc. and Warner Bros. Discovery, Inc. (WBD) have announced a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, as well as HBO Max and HBO.

The cash-and-stock transaction is valued at approximately $82.7 billion in total enterprise value ($72.0 billion equity value). The acquisition is expected to close in 12–18 months, following WBD’s previously announced separation of its Global Networks division, Discovery Global, into a new publicly traded company in the third quarter of 2026.

This acquisition unites Netflix’s massive global reach and technological innovation with Warner Bros.’ century-long legacy of world-class storytelling. The combined entity will gain control of legendary intellectual properties, including The Big Bang Theory, The Sopranos, Game of Thrones, The Wizard of Oz, and the DC Universe, which will now sit alongside Netflix originals like Wednesday and Stranger Things.

“By combining Warner Bros.’ incredible library of shows and movies—from timeless classics to modern favorites like Harry Potter and Friends—with our culture-defining titles, we’ll be able to entertain the world even better,” said Ted Sarandos, co-CEO of Netflix.

The merger’s complementary assets will offer consumers a richer library and greater value, while Netflix expects to realize at least $2–3 billion in annual cost savings by the third year. The company intends to maintain Warner Bros.’ current operations, including theatrical releases for films.

Transaction Complexity: The WBD Split

The acquisition is structured to take place after WBD’s current Global Networks business, branded as Discovery Global, is separated into its own publicly traded entity. This spin-off will include major cable and digital assets, such as CNN, TNT Sports, Discovery, Discovery+, and Bleacher Report. The complexity of this two-step process underscores the financial maneuvering required to bring Warner Bros. under the Netflix banner.

The deal, which was unanimously approved by both boards, requires WBD shareholder and regulatory approvals, including the successful completion of the spin-off of Discovery Global.

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Omnicom, the newly expanded global marketing and sales powerhouse, announced the strategic structure and executive leadership of its unified organization, following the historic completion of its acquisition of Interpublic on November 26, 2025.

The combination creates a marketing entity positioned to address critical client growth challenges by integrating a comprehensive portfolio of capabilities, all powered by its advanced intelligence platform, Omni.

“I am proud to welcome the people, agencies and clients of Interpublic to Omnicom and create a global community of the best and brightest professionals in the industry,” said John Wren, Chairman and CEO of Omnicom. “Together, we will be the go-to company that shapes how brands grow, people connect and culture evolves.”

The new Omnicom is structured around five strategic advantages designed to offer clients a competitive edge across modern marketing and sales:

• Strongest Media Ecosystem: Leveraging the world’s largest media network, powered by Acxiom RealID and ID-less solutions, to unify paid, owned, earned, and commerce channels for measurable, privacy-first growth.
• Most Influential Content: Fusing creativity with intelligence, driven by generative AI, to deliver superior personalized content at scale from an unrivaled roster of award-winning talent.
• Connected Commerce Excellence: Integrating intelligence and marketplace capabilities to directly connect marketing investment to sales performance, accelerating omnichannel growth.
• Enterprise Generative AI Capability: Capitalizing on first-mover partnerships with all leading frontier AI model providers to reengineer client marketing operations for speed and growth.
• Identity Leadership: Anchored by the next generation of Omni and Acxiom RealID, unifying 2.6 billion verified global IDs to provide an unparalleled, privacy-first understanding of consumers worldwide without relying on third-party cookies.

Also Read: Unlocking Mobile Growth: Why Tracking Powers Partnerships

New Capability Leadership

The Connected Capabilities will be led by a new executive roster, merging talent from both legacy organizations:

Omnicom also established enterprise-wide solutions to ensure client success: Jacki Kelley (Chief Client & Business Officer) and Andrea Lennon (Client Experience Officer) will lead the Client Success Leaders to provide holistic client solutions. George Manas, transitioning from OMD Worldwide, will lead the Global Growth Team focused on new business and integrated solutions.

Near-Term Milestones

The company noted positive feedback from initial client conversations and outlined several upcoming milestones:

• CES 2026 (January): The new Omnicom, along with the launch of the next generation of the Omni platform, will be unveiled at the Consumer Electronics Show.
• Year-End Earnings (February 2026): Results will include an update on integration progress and synergy expectations.
• Investor Day: Scheduled shortly after earnings, the company will update on its capital allocation strategy, including a potential increase in its share repurchase program.

Reflecting confidence in the company’s financial strength and synergy capture, the board has already increased its dividend to $0.80 per outstanding share of common stock, effective November 26, 2025.

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BKN301 Group, a fintech architecture provider specializing in modernizing financial institutions, has announced a significant expansion of its capabilities and market reach. The company has secured a new credit facility alongside its latest Series B round, bringing the total capital raised to £29 million.

The financing coincides with the strategic acquisition of Planky, a U.K.-based technology company specializing in AI-driven financial analytics and open banking solutions.

BKN301 offers a cloud-native, proprietary suite that enables banks and fintechs to update their legacy systems without disruption, thereby accelerating the time-to-market for new services and ensuring long-term scalability. The platform is built on three core components: the API Orchestrator, the Data Decoupling Layer, and the Business Logic Engine, which together form a flexible, vendor-neutral foundation.

Integrating Intelligence for Financial Inclusion

Through the acquisition of Planky, BKN301 gains an essential proprietary AI and data analytics engine that will be fully integrated into its digital banking architecture.

Planky’s machine learning models, which are specialized in real-time financial insights, behavioral scoring, and predictive analytics, will immediately enhance the intelligence and automation capabilities of BKN301’s core platform. This integration is designed to enable client financial institutions to deliver smarter, faster, and more personalized digital banking experiences while maintaining rigorous compliance and scalability standards.

“This milestone marks a defining moment for BKN301,” said Stiven Muccioli, Founder and CEO of BKN301. “With the growth financing and Planky’s AI capabilities, we’re accelerating toward our vision of a next-generation fintech infrastructure—one that’s intelligent, open, and designed to empower financial inclusion at scale across emerging markets.”

Also Read: GenAI Search Is Rewriting the Shopper’s Playbook

Aggressive Growth and M&A Strategy

The new financing will accelerate BKN301’s roadmap, enabling the company to scale its digital banking architecture platform across key EMEA markets.

The company’s growth strategy for the next 18 months focuses on:

• Strengthening its AI and data analytics capabilities across the core platform.
• Expanding strategic partnerships with regional financial institutions.
• Actively exploring new M&A opportunities to accelerate technological innovation and market reach.

“We’re building the rails for the next wave of financial innovation,” Muccioli added. “AI is transforming how financial services operate, and BKN301 is at the forefront—combining intelligence, scalability, and regulatory readiness to help our clients innovate faster.”

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Context Public Relations, a full-service communications and marketing agency based in Cheshire, England, has announced a new strategic partnership with Brandi AI, the platform specializing in enterprise AI visibility and Generative Engine Optimization (GEO).

Context has joined the Brandi Agency Partnership Program, a global initiative focused on helping clients monitor, measure, and improve how their brands are represented and cited across major generative AI platforms, including ChatGPT, Google Gemini, Claude, and Perplexity.

The New Frontier of Brand Discovery

The partnership directly addresses a fundamental shift in how consumers and business buyers conduct research, which is increasingly starting with direct queries to AI tools rather than traditional search engines. This new “AI discovery layer” presents a critical challenge for agencies: ensuring their clients remain visible and authoritative in the synthesized answers provided by these large language models.

Through the Brandi AI platform, Context will now offer clients a clear, data-driven assessment of their brand’s presence in AI-generated responses. This involves tracking where the brand is mentioned, identifying why it may or may not be cited, and benchmarking its visibility against competitors.

Jenni Livesley, Managing Director at Context, emphasized the platform’s ability to provide actionable intelligence. “With Brandi AI, we can finally show clients how they appear inside AI-generated answers and just as importantly, why they do or don’t show up,” Livesley said.

She explained that Brandi AI “reveals what’s influencing visibility across tools like ChatGPT and Claude—from missing context to weak trust signals—so we can take clear, data-backed action. It’s giving brands visibility and control in the AI discovery layer where buying decisions increasingly start but have been impossible to measure.”

Also Read: Predictive AI Turns Marketing from Guesswork to Genius

Generative Engine Optimization as a New Essential

The collaboration positions Generative Engine Optimization (GEO) as a new, essential service line for marketing and public relations. Unlike traditional Search Engine Optimization (SEO), which focuses on improving rankings on a results page, GEO is aimed at optimizing content for machine readability and authority signals to ensure a brand is directly cited in the AI’s synthesized response.

Leah Nurik, Co-founder and CEO of Brandi AI, commented on the significance of agency partnerships in this evolving landscape. “Agencies partnering with Brandi AI are changing the game for how brands create value in the AI era,” Nurik said. “Together, we’re helping clients to truly understand how their brands are seen, cited and trusted by AI—and to turn those insights into stronger, more authentic visibility in AI-driven discovery.”

The partnership enables Context to translate complex AI visibility data into concrete strategies for strengthening market trust and authority at the point of decision-making.

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Bed Bath & Beyond, Inc. and The Brand House Collective, Inc. announced that they have reached a definitive merger agreement under which Bed Bath & Beyond will acquire The Brand House Collective.

The transaction implies an equity value of approximately $26.8 million, based on the companies’ closing stock prices on November 21, 2025. The deal, which includes Brand House Collective stock already held by Bed Bath & Beyond, reflects an exchange ratio of 0.1993 shares of Bed Bath & Beyond common stock for each Brand House Collective share.

Building the “Everything Home” Strategy

Marcus Lemonis, Executive Chairman of Bed Bath & Beyond, positioned the acquisition as a major step toward building a profitable, growth-oriented “Everything Home” company.

“The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs,” Lemonis stated. He emphasized that the most valuable part of the transaction is the incoming talent and leadership, which will help infuse the company’s marketplace business with a stronger focus on product and consumer experience.

The merger combines Bed Bath & Beyond’s iconic home brands and digital reach with The Brand House Collective’s proven merchant-led model and operational discipline in store conversions. Early results from converting existing Bed Bath & Beyond stores using this new format have shown double-digit sales growth shortly after reopening, validating the opportunity to scale a high-conversion retail model across the broader store fleet.

Also Read: Tariffs Test How Much Price Pain Shoppers Can Take

New Leadership and Omni-Channel Focus

Upon closing, Amy Sullivan, currently CEO of The Brand House Collective, is expected to step into a new role as Chief Executive Officer of the newly organized Beyond Retail Group division. She will oversee all omni-channel retail operations, including merchandising, stores, digital commerce, and customer experience across Bed Bath & Beyond’s entire brand portfolio, which includes Bed Bath & Beyond, buybuy BABY, Overstock, and Kirkland’s Home brands.

Lemonis endorsed Sullivan, noting her central role in the companies’ partnership over the past year. “She is the right leader for this division because she understands the customer and will execute on my standard for customer focus, brand consistency, merchandising excellence, and operational rigor,” he commented.

Sullivan reinforced the strategy, saying the combined entity strengthens the company’s financial footing. “Our focus is clear: we will put the customer at the center of every decision, differentiate our brands with intention, and accelerate customer growth and lifetime value in ways that drive meaningful revenue and sustainable profitability,” she said.

Also Read: Why Enrollment Systems Fail Without an Operational Blueprint

Driving Cost Efficiency and Profitability

The combined company anticipates unlocking at least $20 million in cost eliminations by removing duplicated functions, overlapping systems, and operational inefficiencies across logistics, technology, and administrative support.

This cost-reduction strategy is core to creating a more profitable platform, allowing the company to reinvest in growth initiatives, including digital enhancements, advanced customer acquisition strategies, and the expansion of high-conversion store formats.

In addition to streamlining corporate costs, the company has identified more than 40 underperforming or non-strategic stores for closure in early 2026. These closures are intended to optimize inventory and support bottom-line financial improvement as part of the broader efficiency strategy.

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Bending Spoons, the acquisitive Italian software conglomerate, is acquiring US video sharing platform Vimeo for around $1.38bn, in a deal which will take Vimeo private.

Milan-based Bending Spoons has been in talks about a potential bid for Vimeo since last year, according to Bloomberg. According to a statement, Vimeo shareholders will receive $7.85 for each share they own, in the all-cash deal.

Unicorn Bending Spoons plans to expand Vimeo’s product across over-the-top streaming and for enterprise customers, Philip Moyer, Vimeo CEO said. Moyer added: “We are excited about this partnership, which we believe will unlock even greater focus for our team and customers.”

Luca Ferrari, Bending Spoons CEO and co-founder, said: “At Bending Spoons, we acquire companies with the expectation of owning and operating them indefinitely, and we look forward to realising Vimeo’s full potential as we reach new heights together.

Also Read: How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

“We’re determined to make ambitious investments in the US and other priority markets, and all key areas of the business, spanning both the creator and enterprise offerings.”

Bending Spoons, founded in 2013, is known for acquiring tech startups, and then trying to improve their finances, sometimes by laying off staff. Its previous acquisitions include WeTransfer, Evernote, MeetUp, Brightcove and Komoot.

Vimeo, founded in 2004, is headquartered in New York.

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NiCE announced the successful closing of its acquisition of Cognigy, a recognized leader in enterprise-grade conversational and agentic AI, following receipt of all required regulatory approvals. This brings together two AI industry leaders, each with a proven track record of market leadership, innovation, and customer impact to accelerate AI adoption in customer experience across the front and back office.

By bringing together Cognigy’s AI and NiCE’s award-winning CXone Mpower CX AI platform, organizations of all sizes will transform how they deliver AI-powered customer experience. Cognigy conversational and agentic AI will be enriched with NiCE’s purpose-built CX AI models leveraging decades of CX intelligence, making agents smarter, deployments faster and outcomes more impactful. With this unified power, organizations can scale agentic and conversational AI at speed across CXone Mpower, delivering seamless, intelligent experiences across every customer touchpoint, from the contact center to enterprise-deep workflows.

Both NiCE and Cognigy are leaders in their respective categories for Gartner, Forrester and IDC. Their trusted, third-party-validated capabilities come together to drive AI-first customer experience. To ensure customers have the most flexibility and seamless access to these capabilities, Cognigy will be available both as part of the unified CXone Mpower platform and as a standalone offering.

“This accelerates our vision for AI-first customer experience,” said Philipp Heltewig, former CEO and co-founder of Cognigy and now General Manager, NiCE Cognigy and Chief AI Officer. “With NiCE, we’re expanding our reach and joining forces with the leader in cloud CX to redefine what’s possible, all while continuing to serve our customers as a trusted partner for innovation, speed, and enterprise-grade AI.”

Scott Russell, CEO, NiCE, said, “With the completion of this acquisition, we are bringing together two AI market leaders to redefine the future of customer experience. Together, we are accelerating AI adoption and value realization for global enterprises by delivering one of the industry’s most powerful and comprehensive customer experience platforms leveraging CX models and agentic and human agents powered by decades of CX purpose-built data and insights. We are committed to delivering connected, seamless and intelligent customer experiences around the world.”

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Swedish SaaS company Flowbox has acquired Danish Dreaminfluence, pushing Flowbox past 1,000 customers in Europe and bringing its annual recurring revenue (ARR) close to €9 million.

Founded in 2018, Dreaminfluence has built a leading influencer marketing platform used by more than 200 companies, including Estée Lauder, Mondelēz, and DK Company. Its curated network of hand-picked creators, real-time campaign tracking, content management tools, and streamlined payment processing simplify end-to-end collaboration between brands and influencers.

The acquisition aligns with Flowbox’s international growth strategy and follows its merger with the Spanish company Photoslurp three years ago. It further strengthens Flowbox’s position as Europe’s leading UGC platform, expanding its offering to meet the needs of the fast-growing UGC creator market.

Eulogi Bordas, CEO of Flowbox, commented:

THIS ACQUISITION IS A NATURAL STEP IN OUR MISSION TO TRANSFORM HOW BRANDS AND CREATORS COLLABORATE TO DRIVE E-COMMERCE ACROSS EUROPE. MORE THAN 80 PER CENT OF FLOWBOX’S CUSTOMERS ALREADY WORK WITH CONTENT CREATORS. BY INTEGRATING DREAMINFLUENCE’S UGC CREATOR NETWORK WITH OUR PLATFORM, WE’RE BUILDING A UNIQUE END-TO-END SOLUTION THAT EMPOWERS BRANDS TO SEAMLESSLY CREATE, ACTIVATE, AND SCALE AUTHENTIC CONTENT.

IT’S NOT JUST ABOUT TECHNOLOGY – IT’S ABOUT FOSTERING AN ECOSYSTEM WHERE BRANDS AND COMMUNITIES GROW TOGETHER THROUGH STORYTELLING AND MEASURABLE IMPACT.

Following the acquisition, Flowbox now serves over 1,000 customers, reports close to €9 million in ARR, and employs more than 60 people across offices in Stockholm, Barcelona, Amsterdam, and Copenhagen.

Mads Wedderkopp, CEO of Dreaminfluence, added:

OVER THE PAST YEAR, SEVERAL BUYERS EXPRESSED INTEREST IN DREAMINFLUENCE, BUT FLOWBOX QUICKLY STOOD OUT AS THE BEST MATCH. CREATORS AND INFLUENCER MARKETING ARE CENTRAL TO FLOWBOX’S VISION AND GROWTH STRATEGY, AND I COULDN’T IMAGINE A BETTER HOME FOR OUR TEAM AND PRODUCT. OUR CULTURES SHARE MANY SIMILARITIES, AND THE SYNERGIES BETWEEN OUR PLATFORMS ARE IMMENSE.

Wedderkopp will step into the role of Chief Revenue Officer at Flowbox. In addition to its founders, Dreaminfluence’s largest shareholder is Danish brand incubator Blazar Capital, while Flowbox’s largest shareholders post-acquisition are founder Marcus Carloni and Norwegian growth equity firm Viking Growth.

Eivind Bergsmyr, chairman of the board of Flowbox and partner at Viking Growth, shared:

THE ACQUISITION OF DREAMINFLUENCE SOLIDIFIES FLOWBOX’S AMBITION TO SERVE OUR CUSTOMERS WITH A BROADER PRODUCT PORTFOLIO IN LINE WITH OUR GROWTH STRATEGY. THE ACQUISITION INCREASES OUR SIZE AND POWER TO EXECUTE. THE COMBINED COMPANY WILL BE A STRONG SUPPLIER AND PARTNER TO OUR CUSTOMERS ACROSS EUROPE AND LATIN AMERICA.

Flowbox is an award-winning SaaS platform that helps brands harness and showcase authentic user-generated content (UGC) across their digital channels, from social media to e-commerce, to drive engagement, social proof, and sales. Trusted by leading brands like G-STAR, Desigual, Decathlon, and Intersport, Flowbox combines AI-powered automation, enterprise-grade features, flexible integrations, real-time analytics, and multi-platform support.

The acquisition was financed entirely through Flowbox shares.

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Whele, a global consumer goods holding company focused on acquiring and scaling profitable e-commerce brands, and Infinite Commerce, a premier developer and seller of consumer products on e-commerce marketplaces, announced a merger that will create a global aggregator leader of online marketplace merchants.  

The newly combined company, which will be headquartered in Berlin and Boston and operate under the Razor brand, brings together industry-leading scale and a fully integrated technology platform that enables the business to continue to automate its e-commerce operations. The combined entity will manage an assortment of products across various online channels in the US, UK and EU. Under the leadership of Razor CEO Max Biller and CFO Jörg Meiner, the merged business is uniquely positioned to continue to lead consolidation in the e-commerce aggregator space. Infinite Commerce CEO Steve Neufer will serve as Executive Chairman of the Board and will continue to play a key role in the future growth and governance of the combined business.

“Today marks a pivotal step in building the most efficient, data-driven selling platform on Amazon,” said Biller. “By bringing together Razor’s category depth and technology with Infinite’s operational rigor and proven track record on new product development and best in class supply chain, we will serve customers better, move faster, and—most importantly—deliver consistent profitability at scale.”

The combined company will leverage a unified technology platform that integrates forecasting, pricing, and advertising tools to improve margins and inventory management. With multi-brand, multi-geographic operations, the platform expands choice and improves in-stock performance for customers, strengthens negotiating leverage and reach for suppliers, and delivers profitability at scale for investors.

Also Read: Is Longer Better? The Truth About Extended Retail Sales

“This merger is a win for our teams, our suppliers, and our shareholders,” said Neufer. “We’re aligning two companies that believe in disciplined growth and transparent execution. As Executive Chairman, I look forward to supporting Max and the leadership team as we integrate, innovate, and unlock the next chapter of value creation.”

Through this strategically merged structure, the business is expected to achieve industry leading profitability in the second half of the year and will invest in organic product development to reignite growth in 2026. Supported by a strong balance sheet and committed stakeholders, Razor will drive further growth through aggressive, yet prudent M&A within the FBA space, setting new benchmarks for scaled e-commerce.

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