Nectar, the UK’s largest coalition loyalty program, has partnered with Uber, allowing its members to redeem points on Uber rides and Uber Eats food deliveries for the first time.

The tie-up adds Uber to Nectar’s network of more than 500 brand partners and creates a new reward category for the program. Through the Nectar app, members can redeem between 500 and 4,000 points per transaction — equivalent to between £2.50 and £20.

“We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride-hailing partner,” said Amir Rasekh, managing director of Nectar360.

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“Nectar has built a deep connection with British households, and we are so pleased to become their first-ever ride-hailing and delivery partner. By integrating our services, we’re providing Nectar’s loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favorite meal delivered to their door, making daily life just that bit more seamless,” said Katie Hunter, head of grocery and retail at Uber Eats.

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