In the theater of global commerce, the “steady state” has vanished. As we move toward 2026, marketing and customer experience (CX) are no longer just growth departments—they are the front lines of corporate survival.

Innovation that once took years now happens in weeks. To navigate this velocity, intuition is insufficient; leaders require a compass forged from hard-earned wisdom rather than hype. We are already seeing this shift in Agentic CX, where AI moves from answering questions to proactively solving problems, and in the rise of Data Dignity, where privacy is treated as a core brand value.

At MartechView, we have convened a council of the industry’s most rigorous minds to provide that roadmap. From consolidating the fragmented tech stack to the emergence of hyper-local predictive modeling, these visionaries are laying the blueprints for what comes next.

As we introduce our 2025 Expert Contributors, we recognize these leaders as the stewards of a new era. Their insights remind us that while our tools are undergoing a radical metamorphosis, the objective remains timeless: to serve the customer with precision, empathy, and integrity.

The list follows below.

Adam Greco, Product Evangelist, Hightouch

Adam Greco is a Product Evangelist at Hightouch, where he champions Composable CDP and AI Decisioning. With a profound background in digital analytics, he’s recognized for authoring the definitive book on Adobe Analytics and founding the free Search Discovery Education Community. Greco empowers companies to extract maximum value from their digital data, continually pushing the boundaries of what’s possible in the field.

Articles: Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution | How Well Do You Understand Digital Analytics?

Alex Abbott, Operatinalising Conversation Creation, Supero

Alex Abbott created the Conversation Operating System, an AI-powered method to solve the B2B pipeline crisis affecting most companies today. With over three decades of sales experience spanning three continents, Abbott has built and transformed businesses, leading them to multi-million-dollar success. A health enthusiast, golf lover, and proud dog dad to six Miniature Dachshunds, he now lives in Portugal, sharing his expertise through his community, “Walking Digital Corridors.” 

Articles: Personal Brand: The Underrated Revenue Driver in MarTech and CX Sales | Personal Brand and Trust: The Differentiators for 2025 in the MarTech Landscape | How Martech Businesses Can Win Over Buyers with Impactful Messaging

Alexandra Caceres, Growth and Influencer Marketing Specialist, Metricool

Alexandra Caceres is a Growth and Influencer Marketing Specialist at Metricool, where she drives strategic partnerships and digital growth initiatives. With a strong foundation in social media and content strategy, she has held multiple roles at Metricool, including US Marketing Manager and Social Media Manager. Caceres also brings over four years of experience from Honeypot Social, where she led campaigns across diverse industries. She is passionate about brand storytelling and creator collaboration, blending creativity with data to deliver impactful marketing results.

Article: Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Bill Schneider, VP of Product Marketing, CommerceIQ

Bill Schneider is the VP of Product Marketing at CommerceIQ, bringing over two decades of expertise in product marketing, communications, and AI-driven commerce solutions. Renowned for pioneering agentic AI and data-integrated strategies, he helps leading brands unlock automation, maximize profitability, and win competitive shelf share in e-commerce. Schneider’s insights regularly inform the commerce industry through research, benchmarking, and expert analysis, driving smarter performance for CPG leaders. He is recognized across the sector for his analytical rigor and forward-thinking leadership in the transformation of retail media.

Article: How CPG Leaders Used AI to Boost Prime Day Sales

Bob Walczak, CEO and Founder, MadConnect

Bob Walczak is the CEO and Founder of MadConnect, where he leads the charge in redefining platform-to-platform connectivity for the AdTech and MarTech industries. A visionary with over 20 years of experience, he has a proven track record of scaling high-tech startups and managing global product divisions for industry giants like WPP’s GroupM. Recognized as a pioneer in mobile advertising, Walczak previously built PubMatic’s mobile business into a $100 million revenue stream and founded Ringleader Digital, creator of the first comprehensive mobile ad server.

Article: Will AdCP Be Advertising’s Next Great Standard?

Brian Burke, VP of Product, AtData

Brian Burke is VP of Product at AtData, a pioneer in email address intelligence and data security solutions. With over 20 years of experience in product management and software development, he leads product strategy for marketing solutions focused on email validation, identity resolution, and profile enrichment. Burke’s expertise helps marketers build actionable customer profiles, reduce fraud, and enhance data quality while ensuring compliance with privacy regulations. His leadership drives innovation in real-time email behavior analysis, boosting marketing ROI and combating email fraud.

Article: Is Your Email List Truly Clean?

Bridget Reidy, Executive Vice President and Chief Operating Officer, Exelon

Bridget Reidy serves as Executive Vice President and Chief Operating Officer at Exelon, where she oversees information technology, corporate and information security, real estate, transportation, and supply operations for multiple utilities, including ComEd, PECO, and Pepco. With a career spanning leadership roles in supply chain, customer operations, and legal services, she has been instrumental in driving operational excellence and sustainable supply chain initiatives. Reidy previously held senior public service roles in Chicago, including Deputy Chief of Staff to Mayor Richard M. Daley and COO of the Chicago Housing Authority. She is recognized for her strategic approach to security, infrastructure, and corporate governance in the energy sector.

Article: Is Securing Utility Communications Possible Beyond Consumer Apps?

Bryan Cheung, Chief Executive Officer, Liferay

Bryan Cheung is a co-founder of Liferay and served as its Chief Executive Officer for nearly two decades, leading the company from its bootstrap beginnings to a nine-figure global enterprise. Under his leadership, Liferay evolved into a premier open-source provider of digital experience platforms, trusted by organizations like NASA and Airbus. A graduate of UC Berkeley with a degree in Computer Science, Cheung recently transitioned to the role of Chief Marketing Officer, where he continues to steer the company’s strategic vision and global business development. He is a recognized advocate for “pragmatic innovation,” focusing on how technology can solve real-world business challenges while contributing social value.

Article: When Self-Service Stops Serving the Customer

Bryan Hernandez, Director, Client Partners, RTB House

Bryan Hernandez is a Director of Client Partners at RTB House, where he leverages deep-learning technology to drive digital performance for global brands. With over 13 years of experience in the AdTech ecosystem, he has built a reputation for surpassing revenue targets through sophisticated performance marketing strategies and high-level client management. Prior to his role at RTB House, Hernandez held pivotal positions at industry leaders such as SteelHouse and Sizmek, where he specialized in navigating the complexities of programmatic advertising and cross-channel growth. His career is defined by a commitment to data-driven storytelling and helping clients master the shift from traditional digital buying to AI-powered optimization.

Article: Holiday Shoppers Want Discovery, Not Just Discounts

Carlos Gil, Fractional CMO and Growth Strategist, Gil Media Co.

Carlos Gil is a former Brand Evangelist and U.S. Market Leader at GetResponse and current Fractional CMO and Growth Strategist of Gil Media Co. with nearly two decades of experience helping global brands and startups drive growth through innovative, ROI-focused marketing. A bestselling author of The End of Marketing and LinkedIn Top Voice, Gil is known for blending old-school strategy with modern digital tools. He’s a sought-after speaker at global events like SXSW and SMMW and a master of turning bold storytelling into revenue-generating campaigns. Gil is a connector at his core, empowering brands to stand out and scale with authenticity.

Article: TikTok Ban Fear: Time to Own Your Audience, Not Rent

Chris Bretschger, Managing Partner, Bastion Agency

Chris Bretschger is Managing Partner at Bastion Amplify, a full-service digital marketing agency. With over 20 years of integrated marketing experience, he has led brand development, data-driven campaigns, and analytics strategies for major clients, including Mazda, Adidas, and Kia. Chris combines creativity with technical insights in SEO, SEM, social media, and content marketing to deliver measurable results. Beyond marketing, he is passionate about mentoring teams and sailing, embodying a spirit of leadership and innovation.

Article: Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Chib, Founder and CEO, BlueFin Solves

Chris Chib is the Founder and CEO of BlueFin Solves, where he helps organizations navigate the intersection of digital transformation and operational strategy. With a career rooted in solving complex business challenges, Chib is a recognized voice on how companies can move beyond the “speculative” phase of technology to build practical solutions. These AI-driven systems enhance both employee productivity and the customer experience. In his recent contributions, Chib has emphasized the “new rules of business adaptation,” arguing that AI’s actual value lies in its ability to extend human capability rather than replace it. He advocates for a strategic shift toward “predictive agility,” helping brands move from reacting to market shifts to anticipating them through smarter data modeling and ethical governance.

Article: Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Gladwin, Founder and Executive Chairman, Ocient

is the Founder and Executive Chairman of Ocient, a leader in hyperscale data analytics. A serial entrepreneur with a legendary track record in the storage and data sectors, he previously founded Cleversafe, which he scaled into a dominant force in object storage before its acquisition by IBM for $1.3 billion. His career is defined by a relentless focus on solving “impossible” data problems for the world’s largest enterprises. A graduate of MIT, Gladwin holds hundreds of patents and is a central figure in the Chicago tech ecosystem.

Article: Go Global First: The Smarter B2B Growth Strategy

Christopher Morse, Vice President of Platform Partnerships, Alliant – The Audience Company

Christopher Morse is the Vice President of Platform Partnerships at Alliant – The Audience Company, where he sits at the vital intersection of data providers, adtech platforms, and media agencies. With over 15 years of experience in the data and digital advertising space, Chris has built a career on transforming complex consumer data into actionable audience solutions for high-growth brands. Throughout his tenure at Alliant and previous leadership roles at firms like Stirista and Windfall, Morse has been a key architect in the shift toward privacy-conscious, data-driven targeting. His expertise lies in navigating the evolving cookieless landscape and developing strategic alliances that allow marketers to reach high-value audiences with precision across the programmatic and social ecosystems.

Article: The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

Daniel Baven, CEO and Co-Founder, Noahs

Daniel Baven is the CEO and Co-Founder of Noahs, a food-tech pioneer building what he calls the “Spotify of Food.” A Danish-trained chef turned entrepreneur, Daniel is redefining the food economy by deploying digitized, modular smart-kitchens into high-traffic hubs like service stations and supermarkets, allowing retailers to stream culinary brands directly to consumers. Before launching Noahs, Baven founded Lucky 13 Sandwich in Thailand, scaling it to over 20 locations before returning to Denmark to solve the infrastructure challenges of the modern food industry. His vision treats culinary IP as a digital asset, enabling great food brands to scale globally through a network of licensees. Today, he leads a 40-person team dedicated to bridging the gap between traditional retail and the emerging digital food marketplace.

Article: The Spotify of Food? How Noahs Plans to Rewrite Retail, Restaurants, and the Future of Eating

David Joosten, Co-founder and President, GrowthLoop

David Joosten is the Co-founder and President of GrowthLoop, a pioneering composable CDP leveraging the data cloud and AI to revolutionize marketing. With a passion for empowering marketers, he’s dedicated to transforming teams into agile experimenters by removing data friction and unlocking insights from first-party data. Joosten’s entrepreneurial spirit, combined with his experience advising major brands and background at Google, drives his commitment to building intelligent, data-driven customer journeys.

Articles: David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing | Death of Third-Party Data: A New Era for Marketers

David Raab, Former Founder, CDP Institute

David Raab is the Founder of the CDP Institute and the expert who coined the term “Customer Data Platform” in 2013. A leading authority in marketing technology and analytics, he helps organizations navigate the evolving landscape of customer data, personalization, and privacy. Raab is known for his clear-eyed insights on the role of CDPs in an AI-driven world and continues to shape the conversation on how brands use data to drive meaningful engagement. Through the CDP Institute, he empowers businesses to make smarter tech decisions and unlock the full value of their customer data.

Articles: From CDP Pioneer to AI-Powered Future: A Chat with David Raab | Demystifying CDP: Finding Value Amid the Hype

Dean de la Peña, VP of Identity, Data Strategy and SaaS, Resonate

Dean de la Peña is a highly experienced VP of Identity, Data Strategy, and SaaS at Resonate. He is known for building outstanding teams and scaling technology and AI companies. With over 16 years of success, he played a key role in Mastercard’s $600M acquisition of Applied Predictive Technologies. He champions the combination of human empathy with data-driven analytics to uncover the truth, demonstrating a strong track record of driving significant revenue growth and client profitability.

Articles: How is AI Reshaping MarTech for a Privacy-First Future? | Predictive AI Turns Marketing from Guesswork to Genius | Is the Future of Personalization About More Data, or Smarter Data? | From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

Deborah Knight, Customer Success and Experience Coach, Founder, Kaptive CX

Deborah Knight is the Customer Success and Experience Coach and Founder of Kaptive CX, leveraging over two decades of expertise to craft compelling customer experiences and drive growth. She excels at developing high-performance strategies and boasts a proven track record in customer retention, evidenced by her global impact on Doctify’s customer strategy. Knight is also passionate about coaching and helping teams take ownership of financial metrics, thereby thriving while implementing scalable digital-first initiatives that enhance engagement and efficiency.

Article: What Does Modern Customer Experience Look Like in 2025?

Edward Barnfield, Partner, Abu Dhabi, Wallis

Edward Barnfield is a Partner at Wallis, a leading communications firm serving the Middle East, North Africa, and Southwest Asia. With over 20 years of experience in corporate communications, he specializes in crisis management, strategic advisory, and media relations. Barnfield is known for his ability to craft clear, reliable narratives that resonate with diverse audiences and navigate complex regional dynamics. His expertise helps global tech brands manage reputation in fast-evolving environments.

Article: The New Rules of Crisis Communication: Lessons from Global Tech Brands

Eleanor Hecks, Editor-in-Chief, Designerly Magazine

Eleanor Hecks is Editor-in-Chief of Designerly Magazine, where she champions thoughtful design and editorial innovation. With a career spanning editorial leadership and digital content strategy, Hecks focuses on creating authentic, user-centric stories that engage creative professionals and marketers alike. She is passionate about privacy, personalization, and the evolving role of marketers in a data-conscious world.

Article: Can Marketers Personalize Without Invading Privacy? | The AI-Powered CDP: A New Era for Customer Data Management | Is Your Martech Stack Ready for Agentic AI?

Elizabeth Maxson, CMO, Contentful

Elizabeth Maxson is Chief Marketing Officer at Contentful, driving brand strategy and product marketing for one of the leading content platforms. With extensive experience in agile marketing, AI composability, and creative innovation, Maxson spearheads initiatives that align marketing with customer-centric digital transformation. She is recognized for blending creativity and technology to accelerate business growth and deliver seamless customer experiences.

Article: Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity

Filippo Gramigna, Co-CEO, Onetag

Filippo Gramigna is the Co-CEO of Onetag, where he leverages over 20 years of international leadership experience to drive the evolution of programmatic advertising. A multidisciplinary expert, Filippo has navigated the full spectrum of the digital media ecosystem, holding pivotal roles across major publishers, global AdTech firms, and agencies to drive high-efficiency commercial results. His career is defined by a consultative approach to business development, blending deep expertise in partnerships and marketing with a sharp focus on product innovation. At Onetag, he leverages a vast global network to deliver tech-driven solutions that prioritize transparency and performance. Gramigna is recognized for his ability to rapidly scale complex projects, turning emerging digital trends into concrete economic value for brands and media owners alike.

Article: Can Cloud Curation Save the Open Internet?

Gavin Sweeney, Chief Revenue Officer, CarTrawler

Gavin Sweeney is Chief Revenue Officer at CarTrawler, leading the trading, data science, and insights teams at this leading B2B technology provider for global car rental and mobility solutions. With a background in economics and digital marketing, Sweeney has over a decade of experience driving commercial performance and strategic growth in the travel and gaming sectors. He excels in leveraging data-driven analytics and market insights to optimize partner car hire propositions and revenue.

Article: Can AI Finally Fix the Travel Planning Mess?

Gianluca Ferruggia, General Manager – B2B Marketplace and Media Growth, DesignRush

Gianluca Ferruggia is the General Manager at DesignRush, a leading B2B marketplace that connects businesses with verified agencies. With a decade of experience, he’s an expert in B2B marketplaces known for building projects from inception and driving significant growth, including a 3,200% revenue increase for DesignRush. Ferruggia oversees all aspects of operations, content, digital marketing, SEO, finance, and sales, leading a team of 130 employees while also contributing editorially to Forbes Councils.

Article: What the Latest Marketing Stats Reveal About Your Brand

Greg Zakowicz, Former Sr. Ecommerce Expert, Omnisend

Greg Zakowicz is a former Senior E-Commerce Expert at Omnisend, where he helps brands accelerate growth through customer-centric marketing strategies. With deep experience across B2B and DTC, Zakowicz is recognized for translating data-driven insights into actionable campaigns that drive engagement and revenue growth. He’s a trusted voice in the e-commerce space, frequently sharing expertise on automation, retention, and omnichannel marketing. Passionate about brand-building and employee-first leadership, Zakowicz brings both strategic vision and hands-on know-how to the digital marketing world.

Article: TikTok Ban Looms: How Ecommerce Brands Can Adapt and Thrive

Guru Hariharan, Founder and CEO, CommerceIQ

Guru Hariharan is the CEO of CommerceIQ, a company that specializes in AI-powered retail solutions, helping brands enhance their e-commerce performance and profitability. He brings extensive leadership experience in product innovation, AI integration, and go-to-market strategy for retail and consumer tech companies. Hariharan focuses on empowering brands with intelligent automation to close sales gaps and optimize supply chains in a rapidly evolving digital marketplace.

Article: Black Friday Speed Demands AI, Not Dashboards | GenAI Search Is Rewriting the Shopper’s Playbook | Tariffs Test How Much Price Pain Shoppers Can Take | The Treat Economy: How Small Luxuries Boost Retail Returns

Guy Marion, CMO, Chargebee

Guy Marion is the Chief Marketing Officer at Chargebee, a role he’s held since April 2023, following his tenure as General Manager of Chargebee Retention (formerly Brightback, which he founded). A revenue-focused SaaS leader, he boasts extensive experience in growing Annual Recurring Revenue (ARR) from $0M to $150M. Marion specializes in defining unique go-to-market strategies, building world-class teams, and accelerating revenue through diverse sales channels, with expertise spanning marketing, product, growth, and sales functions across various SaaS domains.

Article: Is Smart Monetization the New Product Differentiator?

Heidi Bullock, CMO, Tealium

Heidi Bullock is the Chief Marketing Officer at Tealium, where she drives go-to-market strategy and revenue growth across the customer lifecycle. A seasoned SaaS marketing leader, she brings deep expertise in demand generation, ABM, and product marketing. Bullock has led high-performing teams across SDR, enablement, and digital strategy, delivering measurable impact through data-driven campaigns. She’s a passionate advocate for customer-centric marketing and a recognized expert in platforms like Marketo, 6Sense, and SFDC.

Article: How Companies Can “Own the Moment” with Real-Time Customer Data

Irina Shamkova, Chief Product Officer, Intermedia Cloud Communications

Irina Shamkova is the Chief Product Officer at Intermedia Cloud Communications, where she leads the company’s end-to-end product strategy across its UCaaS, CCaaS, and cloud business application offerings. With over two decades at Intermedia, she has played a pivotal role in expanding its AI-powered communication platform and forging key partnerships, including a global alliance with NEC. Shamkova is known for building high-performing product teams and championing innovation through strategic acquisitions and internal initiatives, such as Women of Intermedia. Her leadership continues to shape how businesses connect and collaborate in today’s digital-first world.

Article: Intermedia’s Shamkova: Navigating AI, M&A, and the Human Side of Tech Leadership

Isabelle Zdatny, Head of Thought Leadership for XM Institute, Qualtrics 

Isabelle Zdatny is the Head of Thought Leadership at the Qualtrics XM Institute, where she serves as a primary architect of the Experience Management (XM) discipline. A Certified Customer Experience Professional (CCXP), Zdatny specializes in translating complex human behaviors into actionable business strategies, helping organizations bridge the gap between customer expectations and operational reality. At the XM Institute, she leads the production of industry-standard research and frameworks that empower leaders to improve both customer and employee experiences (CX and EX). Beyond her research, Isabelle is a sought-after speaker and advisor, recognized for her ability to simplify the evolving XM landscape into precise, high-impact blueprints for corporate success.

Article: Customers Trust You, Not Your AI. Here’s Why.

James Evans, Senior Director, Head of AI, Amplitude

James Evans serves as Director and Head of AI at Amplitude, where he leads AI strategy and product development for the customer analytics platform. His expertise lies in designing and scaling AI solutions that enhance product intelligence, customer insights, and data-driven decision-making. Evans is recognized for advancing the role of machine learning in transforming how companies understand user behavior and optimize digital experiences.

Article: James Evans on Amplitude’s Bold AI Vision and Strategy

Jane Qin Medeiros, GM/EVP – Brand and Content, Informa TechTarget

Jane Qin Medeiros serves as GM/EVP of the Brand and Content Solutions Group at Informa TechTarget, where she leads initiatives that help B2B brands navigate complex marketing landscapes. With deep expertise in content strategy and demand generation, she focuses on bridging insights and execution to drive measurable impact for clients. She frequently shares thought leadership on effective B2B marketing strategies and navigating the “dark funnel.”

Article: Is Your B2B Strategy Lost in the Dark Funnel?

Jason Swartz, VP, Advanced Advertising, New Business, And National Sales, New York Interconnect

Jason Swartz is Vice President of Addressable Television and Digital at New York Interconnect, where he drives innovation in precision-targeted advertising across linear and streaming platforms. With extensive experience in programmatic TV and digital media, Swartz helps brands harness data-driven strategies to reach audiences more effectively. He regularly contributes insights on the evolving landscape of streaming and addressable advertising.

Article: Streaming Ads Enter a New Era of Precision

Jeff Kaplan, CEO, TARA Media Strategies

Jeff Kaplan is the CEO and Co-Founder of TARA Media Strategies (formerly Popsycle Digital), a data-driven performance marketing agency. With 25 years of experience, he’s an award-winning marketing professional with deep expertise in direct marketing, sales, and management. A self-proclaimed “data geek,” Kaplan is passionate about leveraging insights to help companies reach their full potential and achieve their client goals in the ever-evolving omnichannel marketing ecosystem.

Article: Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Jennifer McAdams, Fractional CMO, Marketing Advisor, Principal, Beecher Hollow Group

Jennifer McAdams is a seasoned marketing executive with over two decades of experience driving growth at leading enterprise software companies. Most recently, as Chief Marketing Officer at Xactly, she has held senior roles at Vista Equity Partners, Progress, and SAP SuccessFactors, where she led high-impact demand generation and go-to-market initiatives. Known for building scalable marketing engines and aligning cross-functional teams, McAdams brings deep expertise in B2B SaaS, digital strategy, and revenue marketing.

Article: Marketing in 2025: Shifts, AI, and Gen Z

Joey Petracca, COO and Co-Founder, Chicory

Joey Petracca is the Co-founder and COO of Chicory, a leading contextual commerce advertising platform. He has been instrumental in the company’s growth since its inception in 2012, helping to transform recipe content into commerce media for CPG brands, retailers, and publishers. Joey’s expertise lies in the future of grocery and food technology innovation, focusing on how data strategies can empower marketers to drive growth. He oversees product and engineering, and plays a key role in the conception, development, and positioning of Chicory’s advertising solutions.

Article: What If Your Favorite Recipe Could Shop for You?

Josh Johnson, Area VP of Sales – Identity and Data Solutions, Dun & Bradstreet

Josh Johnson is Area Vice President of Data Licensing at Dun & Bradstreet, specializing in helping marketers unlock the power of unified customer profiles. With expertise in data strategy and analytics, Jonson focuses on enabling businesses to bridge data silos and drive smarter, more personalized marketing decisions. He frequently shares insights on how accurate, connected data fuels measurable growth.

Article: Blurring Boundaries: Why Marketers Need Unified Profiles

Justin Choi, Founder and CEO, Nativo

Justin Choi is the Founder and CEO of Nativo, where he leads the company in redefining native advertising through innovative, AI-driven solutions. With a strong background in ad tech and digital media, Choi focuses on leveraging agentic AI to transform how brands engage audiences and optimize campaigns. He is a recognized thought leader in the intersection of AI and advertising.

Article: Is Agentic AI Turning Ads into On-Demand Services?

Katie Spurkeland, Director of Product Marketing, Partnerize

Katie Spurkeland is Director of Product Marketing at Partnerize, where she drives strategies to unlock growth through partnerships and mobile engagement. With expertise in tracking, analytics, and performance marketing, Spurkeland helps brands maximize revenue and optimize partner-driven campaigns. She frequently shares insights on how data and technology power modern partnership marketing.

Article: Unlocking Mobile Growth: Why Tracking Powers Partnerships

Kevin O’Malley, Co-Founder, AdDaptive

Kevin O’Malley is the Co-Founder of AdDaptive Intelligence, a leading account-based advertising platform he started in March 2010. He has been instrumental in building a company focused on bridging offline and online data to optimize B2B advertising campaigns. His vision ensures that transparent analytics helps B2B marketers reach key accounts and decision-makers effectively. Under his leadership, AdDaptive has remained self-funded, driving continuous profitability and expansion in the ad tech industry.

Article: Why Marketers Need a Data Diet in the Age of AI Overload

Lee Hammond, Customer Data Strategy and Solutions, KLH

Lee Hammond is an accomplished marketing technology professional who previously served as an industry principal at the Marketing Data Cloud Practice in Hakkoda. In that role, he specialized in helping companies build modern marketing technology stacks on top of Snowflake’s Data Cloud. His expertise lies in customer data activation, having also optimized MarTech stacks at Universal Music Group to unify fan data and personalize experiences. Currently, as a Customer Data Strategy and Solutions consultant at KLH, Hammond continues to guide organizations toward a warehouse-first approach for their customer data, offering strategic recommendations and solutions.

Article: Is Your CDP a Dinosaur in a Composable World?

Lisa Sharapata, VP AI & GTM Strategy, Metadata

Lisa Sharapata is the VP of AI & GTM Strategy at Metadata, where she leads the transformation of modern marketing through AI-driven digital advertising. A seasoned B2B leader with over 20 years of experience, Lisa has built her career at the intersection of brand strategy and demand generation, helping companies move away from manual, repetitive tasks toward high-impact, automated business growth. Prior to joining Metadata, Sharapata held executive leadership roles at companies such as 6sense and Aprimo, where she became a prominent voice in the movement for “customer-centric” go-to-market strategies. She is widely recognized for her ability to align marketing and sales teams under a unified, data-driven vision, ensuring that technology serves as a bridge to deeper buyer engagement rather than just a tool for volume.

Article: Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy

Liz Carter, CMO, Reputation

Liz Carter is a highly experienced Chief Marketing Officer at Reputation, a leader in software technology and services. With a robust background in the SaaS industry, she has hands-on experience navigating IPO processes, acquisitions, and integrations for both venture-backed and PE-backed businesses. Carter is skilled in various facets of marketing, including corporate communications, branding, demand generation, and multi-channel strategies. She is also a dedicated Board Member at Razing the Bar, supporting underserved youth populations.

Article: “Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

Maor Sadra, CEO & Co-founder, INCRMNTAL

Maor Sadra is the CEO and Co-Founder of INCRMNTAL, where he is pioneering a new era of marketing measurement through causal data science. An AdTech veteran with over 20 years of experience, Maor previously held executive roles at Applift and Inneractive, where he managed large-scale international business development and mergers and acquisitions. At INCRMNTAL, Sadra has developed a platform that measures the “true value” of ad spend across digital and offline channels without relying on user-level tracking. A vocal advocate for transparency, he specializes in replacing flawed attribution models with real-time, algorithmic insights that prove the actual impact of marketing investment.

Article: Big Spikes, Small Truths: The Myth of Promo-Day Performance

Marcelo Parravicini, Chairman and CEO, Cygnus Marketing Communications Inc.

Marcelo Parravicini is Chairman and CEO of Cygnus Marketing Communications Inc., where he leads strategies to enhance operational efficiency and optimize enrollment systems. With extensive experience in marketing operations and client-focused solutions, Parravicini helps organizations implement scalable frameworks that drive measurable results. He frequently shares insights on the intersection of marketing strategy and operational execution.

Article: Why Enrollment Systems Fail Without an Operational Blueprint

Marianna Mankle, SCMS, Siege Media

Marianna Mankle is an SCMS at Siege Media, a prominent agency specializing in SEO, content marketing, and digital PR. With a strong passion for storytelling, she focuses on harnessing this “superpower” to help companies achieve their marketing and SEO goals. Mankle brings a solid background in content creation, strategy, editing, and project management, previously serving as a Senior Content Marketing Specialist and Content Strategist. She leverages her expertise to craft compelling narratives that resonate with audiences and drive organic growth.

Article: Why Sales Teams Can’t Afford to Skip AI Training

Mateusz Jędrocha (MJ), Chief Product Officer, Adlook

Mateusz Jędrocha is the Chief Product Officer at Adlook, where he leads the development of next-generation, cookieless advertising solutions. A dynamic leader with a rare blend of commercial and technical expertise, Jedrocha has spent over a decade at the forefront of the programmatic ecosystem, specializing in privacy-first brand growth and high-performance automation. Before joining Adlook, he held key leadership roles at Yieldbird, where he mastered the complexities of revenue optimization and yield management for global publishers. Today, Jedrocha is a central figure in the shift toward “Deep Learning” in AdTech, helping brands navigate the transition to a privacy-centric internet while maintaining the precision and scale required for modern marketing.

Article: Is Advertising Finally Trading Hype for Clarity?

Matt Blumberg, CEO, Markup AI

Matt Blumberg is the CEO of Markup AI, where he applies nearly three decades of experience to scaling disruptive technology businesses. A seasoned serial entrepreneur, Matt has been at the helm of internet-based companies since 1995, spanning sectors including martech, analytics, cybersecurity, and recruitment. Throughout his career, Blumberf has navigated a diverse array of business models, including SaaS, AI, and marketplaces, in both B2B and DTC environments. At Markup AI, he focuses on leveraging artificial intelligence to streamline and automate complex workflows, helping modern enterprises operate with greater speed and precision.

Article: Can AI Fix the “Workslop” It Created?

Nadjya Ghausi, CMO, SearchStax

Nadjya Ghausi is Chief Marketing Officer at SearchStax, where she leads initiatives to help brands engage the search-first consumer. With deep expertise in search technology, digital marketing, and customer experience, Ghausi focuses on enabling marketers to deliver relevant, data-driven experiences. She regularly shares insights on optimizing search strategies in an evolving digital landscape.

Article: Marketers, Are You Ready for the Search-First Consumer?

Natalie Severt, Marketing Director, Intelligent Relations

Natalie Severt is a dynamic Marketing Director at Intelligent Relations, specializing in AI public relations and SaaS. With over 8 years in SEO management and 11 years in content management, she’s an expert at crafting and executing comprehensive marketing and PR strategies that drive brand awareness, traffic, leads, and ultimately, sales. Severt excels at integrating diverse marketing channels—including social media, email, and product marketing—to achieve impactful results and has a proven track record of boosting organic traffic and conversion rates.

Article: What Do AI-Driven News Feeds Mean for PR?

Natasha Desai, Vice President, Product & Engineering, Doceree

Natasha Desai is the Vice President of Product & Engineering at Doceree, bringing over a decade of experience driving innovation across healthtech, edtech, and advertising. A dynamic leader with a flair for data-driven strategy and cross-functional collaboration, she’s led product teams at Microsoft, Xandr, and CanFigureIt. Desai blends creativity and precision—on and off the clock—as a longtime Doonya Bollywood dance instructor. She’s passionate about building products that are as joyful as they are impactful.

Article: AdTech 2025: AI and Data Drive Marketing’s Future

Pavel Yurovitskiy, Chief Strategy Advisor & Chairman of the Board, KIT Global

Pavel Yurovitskiy is the Chief Strategy Advisor & Chairman of the Board at KIT Global, having previously served as CEO for nearly three years. He is dedicated to guiding the company’s long-term vision and global expansion into new markets, focusing on AI-driven campaign execution, first-party data solutions, and real-time analytics. Yurovitskiy’s approach is driven by bold thinking and data-informed strategies, building impactful partnerships and fostering a culture of diversity, excellence, and innovation within the multicultural team.

Article: AI Transparency: The Next Competitive Advantage

Peo Persson, Co-Founder, DanAds

Peo Persson is the Co-founder of DanAds, a global leader in white-label self-serve ad tech platforms empowering publishers and brands to streamline direct advertising. With a sharp focus on infrastructure software and first-party data solutions, Persson brings over a decade of entrepreneurial and digital strategy expertise. He co-founded Hybris Empire, supporting bold innovators shaping the next tech era. Based in Sweden with strong ties to New York, Persson is passionate about building scalable, user-centric platforms that transform media monetization.

Article: 2025 Ad Trends: AI, Regulation, and Social Media Shifts

Priya Gill, CMO, Iterable

Priya Gill is the CMO of Iterable and former Vice President and Head of Global Marketing at SurveyMonkey, leading a 95+ person team across all marketing functions. Reporting directly to the CEO, she’s focused on strengthening market position and driving revenue for both self-serve and enterprise businesses. With a strong background in product marketing, web strategy, and global experience, including significant roles at Box, Gill is adept at driving incremental revenue through strategic launches and business transformations across diverse global markets.

Article: AI in Marketing: Balance Tech with Human Touch for Impact

Rebecca Peel, Senior Digital PR Account Director, Tank

Rebecca Peel is Tank‘s Senior Digital PR Account Director, leading strategic campaigns that deliver powerful media impact for brands. With nearly a decade of experience spanning digital PR, content, and communications, she’s known for securing top-tier coverage and building meaningful media relationships. Prior to Tank, Peel held senior roles at Hallam and Proactive International PR, driving growth for clients across tech and lifestyle sectors. Her storytelling roots trace back to journalism, where she sharpened her eye for news and narrative.

Article: Cracking the PR Code: Why Your Best Stories Are Hiding in Your Data

Richard Hanscott, CEO, Esendex

Richard Hanscott is the CEO of Esendex and Commify, leading a global portfolio of business messaging brands trusted by over 45,000 businesses. With over two decades of leadership experience across telecom, digital marketing, and enterprise communications, he’s known for driving growth, transformation, and customer-centric innovation. Prior to Commify, Hanscott was CEO at Yell, where he spearheaded its shift to a leading digital services provider for SMBs. He is passionate about making business communication brilliant, scalable, and impactful across markets.

Article: WhatsApp for Business: Beyond Messaging to Customer Engagement

Ron Kaufman, Chief Executive Officer, Uplifting Service

Ron Kaufman is the CEO of Uplifting Service and a globally recognized authority on the psychology of service excellence. Voted the world’s “#1 Customer Service Guru” for five consecutive years, Kaufman has spent decades helping organizations such as Singapore Airlines, Microsoft, and Changi Airport develop self-sustaining service cultures that drive both profit and human well-being. As the author of the New York Times bestseller Uplifting Service, Kaufman advocates for a radical shift in how businesses view “service”—moving it from a department to a core cultural value. His work focuses on transforming service into a competitive advantage, helping leaders navigate a hyper-competitive landscape where customer loyalty is the only true currency of growth.

Article: Why ‘Customer-Centricity’ is the Wrong Question (and What Leaders Should Ask Instead)

Ron Levac, Chief Innovation Officer, Spectrio

Ron Levac is the Chief Innovation Officer at Spectrio, where he leads the effort to bridge the gap between digital strategy and physical retail environments. With a career dedicated to the evolution of “responsive technology,” Levac specializes in leveraging IoT sensors and real-time shopper analytics to transform static stores into hyper-relevant, data-driven experiences. As a former leader at InReality, Levac has a deep pedigree in helping brands and retailers decode in-store behavior to maximize revenue and optimize marketing spend. Today, he oversees Spectrio’s innovation roadmap, focusing on implementing the technical efficiencies and cutting-edge methodologies that allow modern organizations to remain competitive in a rapidly shifting omnichannel landscape.

Article: Is the Store the Next Big Media Channel?

Ross Lewis, Partnerships and Ecosystem Strategy, IPinfo.io

Ross Lewis leads Partnerships and Ecosystem Strategy at IPinfo.io, where he is architecting the next generation of data distribution. A modern sales professional with a focus on long-term relational value, Lewis specializes in building scalable programs that integrate IPinfo’s industry-leading intelligence into diverse global channels. His work is centered on the “omnichannel data” approach—ensuring that high-fidelity IP data is accessible and actionable across all platforms and ecosystems. By designing a distributed network of partnerships, Lewis helps businesses leverage location and network insights to power everything from cybersecurity and fraud detection to hyper-localized marketing experiences.

Article: Adtech’s New Secret Weapon: The IP Signal

Ruchika Batra, Director of Content Marketing & SEO, Birdeye

Ruchika Batra is the Director of Content Marketing & SEO at Birdeye, where she drives strategic content initiatives to fuel demand generation and elevate customer experience. With deep expertise in SaaS marketing, she blends content strategy, SEO, and product messaging to deliver business impact and sales enablement. Batra is known for crafting high-conversion content journeys that resonate with B2B audiences. Outside of work, she channels her creativity into whimsical ceramic pottery.

Article: AI, Storytelling and Trends: Ruchika Batra on Content Marketing

Sai Koppala, CMO, CommerceIQ

Sai Koppala is Chief Marketing Officer at CommerceIQ, where he drives strategies to optimize retail operations and maximize e-commerce growth. With expertise in data-driven marketing, omnichannel retail, and AI-powered commerce solutions, Koppala helps brands navigate complex retail environments and improve performance. He frequently shares insights on modern retail trends and extended sales strategies.

Article: Is Longer Better? The Truth About Extended Retail Sales

Sarita Fernandes, VP of Product Management, Avaya

Sarita Fernandes is the VP of Product Management for the Avaya Infinity Platform, where she is architecting the product strategy for the next generation of customer experience. A veteran of the SaaS and cloud communications sector, Fernandes brings over 15 years of expertise in navigating the complex intersection of high-scale technology and human-centric brand strategy. Her career is defined by an ability to transform sophisticated product capabilities into clear, impactful go-to-market successes. At Avaya, she focuses on the “new era of CX,” helping global enterprises move beyond transactional support to build deep, meaningful connections through integrated communication ecosystems and intelligent automation.

Article: Connection Is the New Currency of Customer Experience

Scott Brinker, Analyst and Advisor, Chiefmartec

Scott Brinker is an analyst and advisor at Chiefmartec, renowned for his expertise at the intersection of marketing, technology, and strategy. He helps organizations navigate the evolving martech landscape, offering insights on integration, innovation, and industry trends. Brinker is widely recognized for his thought leadership on the future of marketing technology and its impact on business growth.

Article: Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Stamatis Astra, Co-Founder and Chief Business Officer, Intelligent Relations

Stamatis Astra is the Co-Founder and Chief Business Officer at Intelligent Relations, an AI-powered PR firm, where he focuses on product definition and market growth. He’s an expert at taking startups from inception to exit, leveraging AI to help clients secure media coverage, build online presence, and drive conversions. Beyond his entrepreneurial ventures, Astra is also a Venture Partner in private equity, investing in SaaS, IoT, and life-enriching applications, and co-hosts “Grecian Echoes,” a talk show on WNTN-1550 AM.

Article: Can AI in Retail Win Trust Before It Loses Customers?

Ted McNulty, VP of Sales, AdDaptive Intelligence

Ted McNulty is the Vice President of Sales at AdDaptive Intelligence, where he leverages over 20 years of experience to lead high-velocity revenue growth in the AdTech space. A specialist in scaling B2B organizations, McNulty is widely recognized for his ability to build high-performing sales cultures, famously driving a previous organization’s revenue from under $10 million to over $70 million. At AdDaptive, Ted focuses on the intersection of offline and online data, helping brands and agencies execute precise Account-Based Marketing (ABM) at scale. His expertise lies in navigating the complexities of the B2B buyer journey, ensuring that sophisticated data insights translate into measurable business outcomes and long-term client partnerships.

Article: The Canaries of Marketing’s AI Revolution

Thomas Vladeck, Co-Founder and Co-CEO, Recast

Thomas Vladeck is the Co-CEO and Co-Founder of Recast, a marketing science platform that leverages Bayesian statistics and high-performance computing to automate marketing mix modeling (MMM). A practitioner at the intersection of statistics and causal inference, Tom built Recast to solve the “wasted spend” problem, providing brands with near-real-time visibility into the performance of both online and offline channels. Before co-founding Recast, Vladeck founded Gradient Metrics, a quantitative market research firm that provides data-driven strategies for global giants like Amazon, Nike, and McKinsey. An alumnus of Wharton and the London School of Economics, he has also served as an adjunct professor at Columbia Business School, where he specializes in applying state-of-the-art data science to address real-world business challenges.

Article: Marketing Measurement Isn’t a Science — But It Can Be

Tilman Harmeling, Staff Strategy & Market Intelligence, Usercentrics

Tilman Harmeling is a leading voice in data privacy and strategy at Usercentrics, where he serves as Staff Strategy & Market Intelligence. With a career rooted in the intersection of finance, data analytics, and privacy, Harmeling specializes in navigating the technical and business complexities of global regulations like the GDPR and the Digital Markets Act (DMA). He is a pioneer of “Privacy-Led Marketing,” an approach that transforms compliance into a competitive advantage by prioritizing user trust and consent as core brand values. Harmeling is a sought-after speaker at major industry events, including OMR, DMEXCO, and PrivSec Global, and is recognized for his expertise in consent-based marketing, opt-in optimization, and the role of AI in preference management.

Article: How to Win Holiday Sales Without Losing Public Trust

Timm Chiusano, Author, Park & Fine Literary and Media, Creator, Night

Timm Chiusano is an author, creator, and former executive with over 20 years of experience at companies like ABC Sports, ESPN, and Charter Communications. He recently transitioned to focus on his purpose: empowering others to do their best work by being their best selves. A respected leader, Chiusano blends the art and science of marketing to drive dynamic business initiatives, excelling in P&L management, process development, and cross-platform marketing. His first book, HOW TO GET ADDICTED TO APPRECIATION, is set for publication in 2026.

Article: Why Brands Must Build Parasocial Bonds, Not Just Content

Timothy Hughes, CEO and Co-Founder, DLA Ignite

Timothy Hughes is the CEO and Co-founder of DLA Ignite, a pioneer in social selling and digital business transformation. With over eight years at the helm, he has helped global organizations modernize their sales and marketing strategies for the virtual era. A sought-after speaker and top-ranked thought leader, Hughes is also a content creator, RevOps advocate, and instructor featured by ThePowerMBA. His mission is to help businesses shift from analog to digital with measurable, people-led impact.

Article: The Shocking Truth About Your Sales Connections (and Why It’s Killing Deals)

Tomer Felach, Lead Fraud Analyst, DoubleVerify

Tomer Felach is Lead Fraud Analyst at DoubleVerify, specializing in digital media integrity and brand safety. With deep expertise in fraud detection, AI-driven analytics, and online advertising, Felach helps organizations identify and mitigate risks in digital campaigns. He frequently shares insights on emerging threats and maintaining trust in the digital advertising ecosystem.

Article: AI Is Fueling a Surge of Low Quality Recipe Sites

Toussaint Celestin, Principal, AI Product & Industry Marketing, Talkdesk

Toussaint Celestin is the Principal of AI Product & Industry Marketing at Talkdesk, leading the go-to-market strategy for AI-powered customer experience solutions. He crafts compelling product narratives, drives analyst relations, and champions industry social campaigns. With deep expertise in GenAI, LLMs, and conversational AI, Celestin has spearheaded successful product launches that enhance brand-customer interactions. He is recognized for his innovative and collaborative approach to marketing, as well as for shaping the future of CCaaS through his thought leadership.

Article: Elevating CX: How GenAI Bridges Legacy Systems and Innovation

Tyler Loechner, VP of Platform Growth, Pixalate

Tyler Loechner is Vice President of Platform Growth & Research at Pixalate, where he leads initiatives to advance programmatic advertising quality and transparency. With expertise in digital media analytics, fraud prevention, and platform growth strategies, Loechner helps brands and platforms make data-driven decisions to optimize performance. He frequently shares insights on trends shaping the programmatic and ad-tech ecosystem.

Article: Ad Fraud’s Evolving Game: Is Your Platform Ready?

Vanessa Horwell, Chief Strategy Officer, THINKINK

Vanessa Horwell is the Chief Strategy Officer and founder of THINKINK, a specialist communications firm she established over 19 years ago. With a deep passion for brand storytelling, she helps trailblazing companies in sectors such as aviation, hospitality, and retail enhance their visibility and drive tangible business outcomes through integrated PR and marketing programs. Horwell is an expert strategist and problem solver, leveraging her extensive international market knowledge and strong relationships with media and analysts across three continents to craft compelling narratives and impactful campaigns.

Article: Vanessa Horwell Cuts Through B2B Blah With Bold Clarity

Weston Clarke, Director, Product Management, Amplitude

Weston Clarke is a data-driven and customer-obsessed Director of Product Management at Amplitude, where he is actively defining the digital analytics category. With a background spanning computer science and consulting at Accenture, Clarke brings a wealth of experience from building early-stage products at UberEats and launching buy-side revenue products at Redfin. He excels at making product analytics a team sport, focusing on areas like reporting, content organization, and integrations to enhance collaboration.

Article: Personalization: How to Know Your Users’ “Why”?

Will Post, Vice President, Growth (Sales & Partnerships), Measured

Will Post is the Vice President of GTM (Sales and Partnerships) at Measured, bringing a strong track record of success in B2B sales and marketing. He excels at forging C-Level relationships, creating best-in-class marketing solutions, and optimizing strategies to drive client business. With diverse experience across CPG, financial services, and automotive sectors, Post is a proven leader focused on deepening partnerships and generating significant ROI.

Article: Are B2B Marketers Finally Moving Beyond Last-Click?

The post MartechView 2025 Contributors: Shaping the Future of Marketing appeared first on MartechView.

Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively.

Samsung Ads is leveraging Publica’s award-winning ad server and unified auction technology to drive yield, maximize CTV ad revenue and deliver a superior customer viewing experience. Publica enables Samsung to provide advertisers with access to Connected TV inventory on Samsung TV Plus, the Samsung free ad-supported TV (FAST) service featuring 700 channels streaming in the U.S. and 3,500 worldwide, surpassing any of the other major FAST platforms. It is the #1 streaming service on the world’s #1 TV brand, reaching more than 88 million monthly active users.

“Publica’s platform has enabled Samsung Ads to grow and become the industry’s leading FAST service due to its ease of use, flexibility and enhanced functionality,” said Joe Melaragno, Head of Channel Sales, Samsung Ads. “We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers.”

Publica provides Samsung Ads with:

• Advanced Ad Serving: Publica’s ad serving technology enables Samsung Ads to provide advertisers with granular controls to target, optimize and deliver a TV-like experience with the precision and transparency of digital.
• Advanced Ad Pod Decisioning: Granular slot-level targeting to guarantee an advertiser first pod placement, or own a pod by brand category with category exclusivity to maximize impact and manage frequency.
• Unified Auctions: Built around the OpenRTB 2.6 framework, Publica centralizes demand sources, enabling Samsung Ads to present inventory more accurately and run a controlled, unified auction that maximizes revenue and optimizes ad breaks for buyers.
• Seamless Ad Experience: Intelligent ad pod construction and seamless, linear TV-like ad breaks deliver an enhanced CTV viewing experience, while improving engagement and retention through deduplication, competitive separation, and greater brand suitability control.

Also Read: Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

“As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience,” said Cameron Miille, CRO of Publica by IAS. “As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory.”

Samsung Ads tapped Publica in 2020 for demand-agnostic CTV Ad Serving and unbiased access to 50+ demand platforms.

The post Publica Powers Samsung Ads for Superior CTV Revenue appeared first on MartechView.

MartechView’s third edition brings together a diverse lineup of industry leaders, innovators, and sharp minds shaping the future of marketing, AI, data, and customer experience. From C-suite executives to analysts and thought leaders, these contributors share actionable insights on navigating complex digital landscapes, harnessing AI-driven solutions, and driving measurable growth. 

Whether it’s modern retail, programmatic advertising, content strategy, or unified customer data, this edition highlights expertise that blends creativity, technology, and strategy. Explore perspectives that decode emerging trends, reveal operational best practices, and illuminate how businesses can thrive in a rapidly evolving marketing and technology ecosystem.

Bill Schneider, VP of Product Marketing, CommerceIQ

Bill Schneider is the VP of Product Marketing at CommerceIQ, bringing over two decades of expertise in product marketing, communications, and AI-driven commerce solutions. Renowned for pioneering agentic AI and data-integrated strategies, he helps leading brands unlock automation, maximize profitability, and win competitive shelf share in e-commerce. Schneider’s insights regularly inform the commerce industry through research, benchmarking, and expert analysis, driving smarter performance for CPG leaders. He is recognized across the sector for his analytical rigor and forward-thinking leadership in the transformation of retail media.

Article: How CPG Leaders Used AI to Boost Prime Day Sales

Brian Burke, VP of Product, AtData

Brian Burke is VP of Product at AtData, a pioneer in email address intelligence and data security solutions. With over 20 years of experience in product management and software development, he leads product strategy for marketing solutions focused on email validation, identity resolution, and profile enrichment. Burke’s expertise helps marketers build actionable customer profiles, reduce fraud, and enhance data quality while ensuring compliance with privacy regulations. His leadership drives innovation in real-time email behavior analysis, boosting marketing ROI and combating email fraud.

Article: Is Your Email List Truly Clean?

Bridget Reidy, Executive Vice President and Chief Operating Officer, Exelon

Bridget Reidy serves as Executive Vice President and Chief Operating Officer at Exelon, where she oversees information technology, corporate and information security, real estate, transportation, and supply operations for multiple utilities, including ComEd, PECO, and Pepco. With a career spanning leadership roles in supply chain, customer operations, and legal services, she has been instrumental in driving operational excellence and sustainable supply chain initiatives. Reidy previously held senior public service roles in Chicago, including Deputy Chief of Staff to Mayor Richard M. Daley and COO of the Chicago Housing Authority. She is recognized for her strategic approach to security, infrastructure, and corporate governance in the energy sector.

Article: Is Securing Utility Communications Possible Beyond Consumer Apps?

Chris Bretschger, Managing Partner, Bastion Agency

Chris Bretschger is Managing Partner at Bastion Amplify, a full-service digital marketing agency. With over 20 years of integrated marketing experience, he has led brand development, data-driven campaigns, and analytics strategies for major clients including Mazda, Adidas, and Kia. Chris combines creativity with technical insights in SEO, SEM, social media, and content marketing to deliver measurable results. Beyond marketing, he is passionate about mentoring teams and sailing, embodying a spirit of leadership and innovation.

Article: Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Dean de la Peña, VP, Identity, Data Strategy and SaaS, Resonate

Dean de la Peña is a highly experienced VP of Identity, Data Strategy, and SaaS at Resonate. He is known for building outstanding teams and scaling technology and AI companies. With over 16 years of success, he played a key role in Mastercard’s $600M acquisition of Applied Predictive Technologies. He champions combining human empathy with data-driven analytics to uncover truth, demonstrating a strong track record in driving significant revenue growth and client profitability.

Article: How is AI Reshaping MarTech for a Privacy-First Future?

Edward Barnfield, Partner, Wallis

Edward Barnfield is a Partner at Wallis, a leading communications firm serving the Middle East, North Africa, and Southwest Asia. With over 20 years of experience in corporate communications, he specializes in crisis management, strategic advisory, and media relations. Barnfield is known for his ability to craft clear, reliable narratives that resonate with diverse audiences and navigate complex regional dynamics. His expertise helps global tech brands manage reputation in fast-evolving environments.

Article: The New Rules of Crisis Communication: Lessons from Global Tech Brands

Eleanor Hecks, Editor-in-Chief, Designerly Magazine

Eleanor Hecks is Editor-in-Chief of Designerly Magazine, where she champions thoughtful design and editorial innovation. With a career spanning editorial leadership and digital content strategy, Hecks focuses on creating authentic, user-centric stories that engage creative professionals and marketers alike. She is passionate about privacy, personalization, and the evolving role of marketers in a data-conscious world.

Article: Can Marketers Personalize Without Invading Privacy?

Elizabeth Maxson, CMO, Contentful

Elizabeth Maxson is Chief Marketing Officer at Contentful, driving brand strategy and product marketing for one of the leading content platforms. With extensive experience in agile marketing, AI composability, and creative innovation, Maxson spearheads initiatives that align marketing with customer-centric digital transformation. She is recognized for blending creativity and technology to accelerate business growth and deliver seamless customer experiences.

Article: Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity

Gavin Sweeney, Chief Revenue Officer, CarTrawler

Gavin Sweeney is Chief Revenue Officer at CarTrawler, leading the trading, data science, and insights teams at this leading B2B technology provider for global car rental and mobility solutions. With a background in economics and digital marketing, Sweeney has over a decade of experience driving commercial performance and strategic growth in travel and gaming sectors. He excels in leveraging data-driven analytics and market insights to optimize partner car hire propositions and revenue.

Article: Can AI Finally Fix the Travel Planning Mess?

Guru Hariharan, CEO, CommerceIQ

Guru Hariharan is CEO of CommerceIQ, a company specializing in AI-powered retail solutions to help brands improve ecommerce performance and profitability. He brings extensive leadership experience in product innovation, AI integration, and go-to-market strategy for retail and consumer tech companies. Hariharan focuses on empowering brands with intelligent automation to close sales gaps and optimize supply chains in a rapidly evolving digital marketplace.

Article: The Treat Economy: How Small Luxuries Boost Retail Returns

James Evans, Director, Head of AI, Amplitude

James Evans serves as Director and Head of AI at Amplitude, where he leads AI strategy and product development for the customer analytics platform. His expertise lies in designing and scaling AI solutions that enhance product intelligence, customer insights, and data-driven decision-making. Evans is recognized for advancing the role of machine learning in transforming how companies understand user behavior and optimize digital experiences.

Article: James Evans on Amplitude’s Bold AI Vision and Strategy

Jane Qin Medeiros, GM/EVP – Brand and Content Solutions Group, Informa TechTarget

Jane Qin Medeiros serves as GM/EVP of the Brand and Content Solutions Group at Informa TechTarget, where she leads initiatives that help B2B brands navigate complex marketing landscapes. With deep expertise in content strategy and demand generation, she focuses on bridging insights and execution to drive measurable impact for clients. She frequently shares thought leadership on effective B2B marketing strategies and navigating the “dark funnel.”

Article: Is Your B2B Strategy Lost in the Dark Funnel?

Jason Swartz, Vice President of Addressable Television and Digital, New York Interconnect

Jason Swartz is Vice President of Addressable Television and Digital at New York Interconnect, where he drives innovation in precision-targeted advertising across linear and streaming platforms. With extensive experience in programmatic TV and digital media, Swartz helps brands harness data-driven strategies to reach audiences more effectively. He regularly contributes insights on the evolving landscape of streaming and addressable advertising.

Article: Streaming Ads Enter a New Era of Precision

Joshua Johnson, Area Vice President, Data Licensing, Dun & Bradstreet

Joshua Johnson is Area Vice President of Data Licensing at Dun & Bradstreet, specializing in helping marketers unlock the power of unified customer profiles. With expertise in data strategy and analytics, Jonson focuses on enabling businesses to bridge data silos and drive smarter, more personalized marketing decisions. He frequently shares insights on how accurate, connected data fuels measurable growth.

Article: Blurring Boundaries: Why Marketers Need Unified Profiles

Justin Choi, Founder and CEO, Nativo

Justin Choi is the Founder and CEO of Nativo, where he leads the company in redefining native advertising through innovative, AI-driven solutions. With a strong background in ad tech and digital media, Choi focuses on leveraging agentic AI to transform how brands engage audiences and optimize campaigns. He is a recognized thought leader in the intersection of AI and advertising.

Article: Is Agentic AI Turning Ads into On-Demand Services?

Katie Spurkeland, Director of Product Marketing, Partnerize

Katie Spurkeland is Director of Product Marketing at Partnerize, where she drives strategies to unlock growth through partnerships and mobile engagement. With expertise in tracking, analytics, and performance marketing, Spurkeland helps brands maximize revenue and optimize partner-driven campaigns. She frequently shares insights on how data and technology power modern partnership marketing.

Article: Unlocking Mobile Growth: Why Tracking Powers Partnerships

Marcelo Parravicini, CEO, Cygnus Marketing Communications Inc.

Marcelo Parravicini is CEO of Cygnus Marketing Communications Inc., where he leads strategies to enhance operational efficiency and optimize enrollment systems. With extensive experience in marketing operations and client-focused solutions, Parravicini helps organizations implement scalable frameworks that drive measurable results. He frequently shares insights on the intersection of marketing strategy and operational execution.

Article: Why Enrollment Systems Fail Without an Operational Blueprint

Nadjya Ghausi, CMO, SearchStax

Nadjya Ghausi is Chief Marketing Officer at SearchStax, where she leads initiatives to help brands engage the search-first consumer. With deep expertise in search technology, digital marketing, and customer experience, Ghausi focuses on enabling marketers to deliver relevant, data-driven experiences. She regularly shares insights on optimizing search strategies in an evolving digital landscape.

Article: Marketers, Are You Ready for the Search-First Consumer?

Sai Koppala, Chief Marketing Officer, CommerceIQ

Sai Koppala is Chief Marketing Officer at CommerceIQ, where he drives strategies to optimize retail operations and maximize e-commerce growth. With expertise in data-driven marketing, omnichannel retail, and AI-powered commerce solutions, Koppala helps brands navigate complex retail environments and improve performance. He frequently shares insights on modern retail trends and extended sales strategies.

Article: Is Longer Better? The Truth About Extended Retail Sales

Scott Brinker, Analyst & Advisor, Chiefmartec

Scott Brinker is an analyst and advisor at Chiefmartec, renowned for his expertise at the intersection of marketing, technology, and strategy. He helps organizations navigate the evolving martech landscape, offering insights on integration, innovation, and industry trends. Brinker is widely recognized for his thought leadership on the future of marketing technology and its impact on business growth.

Article: Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Tomer Felach, Lead Fraud Analyst, DoubleVerify

Tomer Felach is Lead Fraud Analyst at DoubleVerify, specializing in digital media integrity and brand safety. With deep expertise in fraud detection, AI-driven analytics, and online advertising, Felach helps organizations identify and mitigate risks in digital campaigns. He frequently shares insights on emerging threats and maintaining trust in the digital advertising ecosystem.

Article: AI Is Fueling a Surge of Low Quality Recipe Sites

Tyler Loechner, VP of Platform Growth & Research, Pixalate

Tyler Loechner is Vice President of Platform Growth & Research at Pixalate, where he leads initiatives to advance programmatic advertising quality and transparency. With expertise in digital media analytics, fraud prevention, and platform growth strategies, Loechner helps brands and platforms make data-driven decisions to optimize performance. He frequently shares insights on trends shaping the programmatic and ad-tech ecosystem.

Article: Ad Fraud’s Evolving Game: Is Your Platform Ready?

The post Edition 3: Sharp Minds Decoding Tech’s Next Wave appeared first on MartechView.

LinkedIn announced Monday a major expansion of its BrandLink video advertising program, welcoming AT&T Business, IBM, SAP, and ServiceNow as sponsors for four creator-led video series and reporting nearly 200% revenue growth in its second quarter.

The Microsoft-owned professional platform disclosed that BrandLink revenue surged nearly 200% in the three months to June 30 compared to the prior quarter, while payouts to publishers and creators more than tripled year-over-year. The program has now added over 70 publishers and creators since its launch, with LinkedIn reporting that the number of creators on its platform has nearly doubled since 2021.

Major Brand Partnerships Drive Creator Economy Push

The expansion features four new “Shows by LinkedIn” with prominent business figures. AT&T Business will sponsor “Small Business Builders,” featuring creators Candace Nelson and Marina Mogilko. IBM will back “Founder’s Blueprint” with podcast host Guy Raz and entrepreneur Kara Goldin. SAP will support “AI in Action” with artificial intelligence expert Allie K Miller and futurist Bernard Marr. ServiceNow will sponsor “The CEO Playbook” with Steven Bartlett and Dorie Clark.

“Advertisers are incredibly interested in connecting with people who make decisions, particularly in the business-to-business marketplaces,” said Matthew Derella, vice president of LinkedIn Marketing Solutions.

The campaigns will run for four to six months, with brands able to place 15-second pre-roll ads and sponsor exclusive content with both pre-rolls and in-content branded spots. The program allows select publishers and creators to place pre-roll ads before their video content and earn a share of the revenue.

Strong Performance Metrics Fuel Growth

Early results show BrandLink campaigns delivering 130% higher video completion rates and 23% higher view rates compared to standard video ads. Members who view BrandLink ads are up to 18% more likely to become leads for companies.

New media partners joining the program include BBC Studios, BNR, TED, the Economist, and Vox Media, adding to existing participants Bloomberg, the Wall Street Journal, Reuters, and Business Insider. Participation remains invite-only, with LinkedIn not disclosing its revenue share model.

The expansion comes as video emerges as LinkedIn’s fastest-growing content format. Video uploads rose more than 20% by July, while views increased 36% year-over-year as of February. Ad spending has grown across industries, with subscription-focused software companies leading at 20% growth, while healthcare and professional services each increased 14% from June 2024 to May 2025.

Originally launched as the publisher-focused Wire Program in June 2024, LinkedIn rebranded it to BrandLink in May 2025 to include creators alongside traditional publishers. The program leverages growing trust in influencer content, with research firm eMarketer noting that consumers trust influencers more than traditional advertisements.

The post LinkedIn’s BrandLink Video Ads Revenue Jumps Nearly 200% appeared first on MartechView.

MartechView brings together a powerhouse roster of marketing innovators, data strategists, and AI pioneers who are redefining the future of customer engagement. From composable CDPs to privacy-first strategies and breakthrough personalization, this edition’s contributors represent a dynamic cross-section of leaders pushing marketing technology to new heights.

They unpack the changing face of customer experience in an omnichannel world, challenge the status quo on data strategies, and explore how AI is transforming every facet of marketing—from campaign execution and media buying to content creation and customer insights. Whether you’re navigating data clouds, scaling personalized experiences, or reimagining engagement, these expert perspectives offer the strategies, inspiration, and foresight to help you thrive in an increasingly complex, AI-powered marketing ecosystem.

Adam Greco, Product Evangelist, Hightouch

Adam Greco is a distinguished Product Evangelist at Hightouch, where he champions Composable CDP and AI Decisioning. With a profound background in digital analytics, he’s recognized for authoring the definitive book on Adobe Analytics and founding the free Search Discovery Education Community. Greco empowers companies to extract maximum value from their digital data, continually pushing the boundaries of what’s possible in the field.

Article: Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

David Joosten, Co-founder and President, GrowthLoop

David Joosten is the Co-founder and President of GrowthLoop, a pioneering composable CDP leveraging the data cloud and AI to revolutionize marketing. With a passion for empowering marketers, he’s dedicated to transforming teams into agile experimenters by removing data friction and unlocking insights from first-party data. Joosten’s entrepreneurial spirit, experience advising major brands, and background at Google drive his commitment to building intelligent, data-driven customer journeys.

Article: David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing

Dean de la Peña, VP, Identity, Data Strategy and SaaS, Resonate

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Deborah Knight, Director, Kaptive CX

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Guy Marion, Chief Marketing Officer, Chargebee

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Jeff Kaplan, CEO, TARA Media

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Joey Petracca, COO and Co-founder, Chicory

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The post Edition 2: Sharp Minds Decoding Tech’s Next Wave appeared first on MartechView.

Delivery giant DoorDash announced its first acquisition last week to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of off-site ads for retail media networks reaching fresh maturity levels and grappling more with limited on-platform inventory.

Symbiosys assists brands in cracking into channels like search, social and display while helping retail media networks broaden their scope. It has focused mainly on CPG companies, but DoorDash challenged the firm to apply the same approach to the small- and mid-sized restaurant brands that make up a large chunk of DoorDash Ads’ business, which last year surpassed an annual revenue run rate of $1 billion (and includes Wolt Ads, part of its purchase of Finnish food delivery platform Wolt in 2022). DoorDash and Symbiosys have been building out restaurant offsite ads over the past eight months and are in the process of rolling those tools out as an extension of onsite product advertising, according to executives.

Beyond addressing inventory challenges, the offsite frontier is a key piece of retail media networks’ attempts to develop full-funnel advertising that extends beyond workhorse formats like sponsored search and product listings that can be difficult to differentiate. While retail media ad spending has soared at the category level, advertisers have become more vocal in demanding richer capabilities in relation to media and measurement, as well as greater transparency.

“We wanted to make sure we could continue building awareness and reaching customers at other touchpoints before they even come into DoorDash,” said Peter Giordano, general manager of DoorDash Ads’ platform and growth services, when discussing offsite advertising.

“You can do a lot more branding and storytelling on TikTok and on YouTube than you certainly can with a sponsored product [ad] in a consumer app,” added Giordano later.

Also Read: Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Removing guesswork

The acquisition of Symbiosys, which had between 30-35 employees as of last year, is just one piece of DoorDash Ads’ largest update since it launched nearly four years ago.

As part of the changes, DoorDash Ads is also introducing a number of tools for restaurant marketers that leverage artificial intelligence (AI). This type of “smart” targeting has been available for promotions since April, and 80% of new campaigns from small- and mid-sized merchants are already applying the feature, according to Giordano. Next steps involve porting the technology over to ad campaigns, including those running offsite.

DoorDash Ads’ longer-term roadmap positions automation to do much of the heavy lifting for the more than 150,000 advertisers that use its platform globally. Its approach mirrors how other digital advertising players, including Amazon and Meta, are investing in AI to streamline how campaigns on their sites are created, targeted and measured.

“The ultimate vision — and I’m using a restaurant advertiser here as an example — is [that] our platform will automatically and programmatically allocate their budgets across both ads and promotions, and within promotions across different promotion types,” said Giordano. “We wanted to basically take all of the guesswork out of the equation for our advertisers.”

In addition to the AI solutions, DoorDash Ads is implementing more robust interest-based targeting and category share insights for restaurant marketers using its ads manager, along with a report builder for tracking marketing spend and improvements to the ways merchants can reconcile their finances. For more general brands, it is enhancing its sponsored brand offerings in areas like video and expanding sponsored product ads in global search to better engage consumers looking for products in categories like alcohol and retail.

Taken together, these upgrades intend to address several of the biggest asks retail media networks are hearing from brands, namely around streamlining and providing more concrete ways to track results as spending commitments continue to climb.

Also Read: Is Intercom’s AI CX Score the End of CSAT?

“We know that advertisers have a lot of options in retail media these days, and one thing that I think everyone keeps hearing is simplify, simplify, simplify,” said Giordano. “The more that we can just drive performance for them through a very simple process, that’s what we’re really striving for.”

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US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.

U.S. advertising revenue for media owners is expected to hit a record-high of $398 billion, a 4.6% increase over 2024 and a 6.9% increase when excluding cyclical spending. While ad revenue continues growing, it is slightly slower than in previous years. In 2024, growth was 9.9%. However, the economic forecast has been steadily improving, and the first quarter of 2025 saw a revenue increase of 9.1%, when excluding cyclical spending. Despite this growth, investors and consumers remain wary of the economic landscape as tariff concerns persist. Magna is the latest to cut its ad spending predictions following a similar move by WPP Media last week.

Magna’s “Global Ad Forecast ” shows that major live events continue to support traditional media outlets. Though traditional media ad revenue is expected to decline in 2025, it remains flat when adjusting for the Olympics and U.S. elections.

Digital continues to be a driver of growth, largely due to an increase in usage. Retail media networks are predicted to generate $163 billion in sales. Growth factors, such as surging e-commerce, increased engagement and an expanded presence in emerging markets, continue to fuel retail media networks. Amazon Ads is the largest retail media network in the U.S. and is estimated to be larger than all other U.S. networks combined.

Keyword search, the largest digital ad format, will grow 8% to $357 billion. Core search, which includes Google and Bing, is expected to increase 7% to $217 billion. Retailer search will jump 12% to $140 billion and short-form platforms, including YouTube and Twitch, will see a revenue expansion of 7% to $80 billion, per the report.

Ad-supported streaming has proven to be popular, especially as consumers look to cut costs. Ad revenue from premium long-form CTV streaming services, including Hulu and Netflix, makes up 15% of total long-form video advertising globally, accounting for $23 billion out of $155 billion. In certain markets, such as the U.K. and the U.S., it accounts for 20% to 25% of total category revenue.

Also Read: Is Intercom’s AI CX Score the End of CSAT?

While the global ad market is seeing a slowdown in 2025, it is expected to recover in 2026 due to economic stabilization and major televised events, such as the FIFA World Cup, the Winter Olympics and the U.S. Midterms. The forecast calls for 2026 global ad sales to rise 6.3%, passing $1 trillion in revenue for the first time. The U.S. market will see a growth of 7.8% and pass $400 billion in revenue.

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Disney Advertising and Amazon Ads on June 17 integrated Disney’s Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. The collaboration allows advertisers to leverage insights from both companies as they access the media giant’s premium inventory across platforms.

“By building a direct path connecting Amazon’s commerce insights to the full scale of Disney’s streaming ecosystem, we’re enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP,” said Matt Barnes, vice president of programmatic sales at Disney Advertising, in a statement.

Along with supporting targeting, transparency and efficiency, the partnership will also allow advertisers to create campaigns that bring together Disney’s audience data and a wealth of insights from Amazon Ads through a collaboration between Amazon Publisher Cloud (APC) and Disney Compass, the media giant’s data collaboration platform launched in January.

In an example provided in a press release, a pet food brand could reach an audience of Disney viewers who have shown interest in pet products on Amazon, notching the higher reach and lowers costs that streaming TV advertisers have seen when using publisher-enriched deals on APC, an offering built on Amazon Web Services (AWS) Clean Rooms technology.

“By connecting Disney’s premium content with Amazon’s deep consumer understanding, we’re creating advertising that works better for everyone—brands reach the right audiences, publishers maximize their inventory value and viewers see more relevant ads,” said Kelly MacLean, vice president of Amazon DSP at Amazon Ads, in a statement.

Implementation will begin with select advertisers in the coming months before being opened to all Amazon DSP advertisers in the third quarter of 2025. The partnership also promises audience targeting and curated packages through Disney’s other ad solutions, such as Disney’s Magic Words offering (a contextual solution that is also at the heart of a just-announced partnership between Omnicom and Disney around live sports).

Also Read: Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

A stronger Compass

The news, timed to this week’s Cannes Lions International Festival of Creativity, comes as Disney Compass crosses the five-month anniversary since its debut at the Consumer Electronics Show (CES) earlier this year. The data collaboration and measurement platform gives advertisers visibility into Disney’s first-party data, serves as an entry point for agency integrations and delivers interoperability with third-party data and measurement collaborators — all functions that are increasingly in-demand for data-obsessed advertisers.

Since launch, Disney Compass has been activated with all five holding companies (WPP Media, Publicis, Omnicom Media Group, Interpublic Group and Dentsu) along with leading independents Horizon and PMG. In addition, five measurement vendors — Affinity Solutions, EDO, Innovid, Snowflake and VideoAmp — have integrated in an always-on fashion. With 30 cross-sell campaign measurement vendors (including 19 supported by direct or clean room data flows), Compass has measured nearly 1,500 campaigns this fiscal year.

“It’s all about offering a data collaboration and measurement platform to provide visibility for marketers so that they can do their best marketing and understand where to buy, how to buy it, and then how to measure it and what their outcomes were,” said Dana McGraw, senior vice president of data and measurement science at Disney Advertising, in an interview.

Disney Compass is the culmination of years of seeking to innovate around identity and measurement and the desire to offer both functions in one place for marketers looking to plan and measure campaigns while activating against its rich data sets. Those imperatives have become even more important amid the push to incorporate artificial intelligence (AI).

“There’s a huge push around AI and understanding data and audiences, and all of that really speaks to a push for efficiency. If you think about what all of those things bring to the table, it’s really about precision and efficiency for each of those innovations,” McGraw said.

Disney Compass provides an easy connection to clean room activations, as well providing information that can be seen and used equally by brands, agencies and — as with today’s Amazon news — DSPs.

Also Read: Is Intercom’s AI CX Score the End of CSAT?

“If a DSP needs to see inventory for a buyer, it looks the same as the way that a holding company needs to see inventory for a buyer,” McGraw said, adding over email, “Compass is at its heart a collaboration tool intended to enable advertisers of all sizes to access our insights and measurement capabilities across partners and platforms.”

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Amazon and Roku think they can sell more digital ads if they team up to do it.

The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel, respectively, will pool their addressable audiences via Amazon’s demand-side platform, creating a way for marketers to buy up impressions tied to Amazon’s Prime Video, Roku Channel and other streaming services available on Roku and Fire TV operating systems.

The alliance aims to “enable seamless access to logged-in users across major streaming apps,” says Kelly MacLean, a vice president at Amazon’s ad unit who oversees sales tied to its Amazon DSP, during an interview. The companies say early tests of the technology show advertisers reaching 40% more unique viewers while cutting back the frequency of a specific ad running in front of the same users by nearly 30%.

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Basis Technologies, the industry’s leading advertising automation platform, today announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Central to this announcement is Basis’ reporting and insights hub, which automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance with unmatched agility, clarity, and customization.

“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”

Basis helps agencies and brands do more with less to deliver business outcomes faster. The AI-powered platform empowers marketers through an integrated suite of modular applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis’ latest product advancements are designed to further evolve that platform into a fully integrated environment that automates the most important phases of the campaign lifecycle.

Also Read: Visa Bets Big on AI Commerce, Unveils New Partnerships and Innovations

Unified Reporting and Insights

Basis is further automating how data is collected, accessed, and visualized by consolidating campaign reporting systems, including those of third-parties, into a single dashboard. It simplifies access to historical reports, enhances visibility across performance dimensions, and provides data consistency. Basis collaborated with Snowflake for fast and efficient data processing for brands and agencies with proprietary customer data and from third-party advertising platforms. Basis’ data visualization and reporting is powered by ThoughtSpot. New in-platform capabilities include:

• Cross-Channel Insights: Unified reporting with automated ingestion of campaign data from Basis’ DSP, publisher-direct buying, and all major paid search and social media platforms.
• Scheduling and Sharing: Automated delivery of reports to stakeholders.
• Live Dashboards: Enhanced visualization of campaign data in real-time.
• Flexible Report Builder: Fully customizable reports and best-in-class templates, with advanced filters.

“Data and creativity fuel our work. Campaign insights empowers our team to move fast and capitalize on opportunities for clients,” said Kira Clifton, VP of media and analytics, Hart. “Basis delivers a differentiator that helps us coalesce, analyze and showcase data, enabling Hart to stand out and build trust among marketers.”

“In its early stages, Basis’ new reporting tool holds great promise as a time-saving solution for pulling and visualizing client data,” said Rachael Root, VP of programmatic media, Ad+genuity. “With intuitive filters and flexible download and visualization options, it’s designed to make insights more accessible and presentation-ready.”

Also Read: Is Intercom’s AI CX Score the End of CSAT?

Paid Search Advertising

Basis now provides a centralized system for the creation, approval, and export of search campaign builds directly into Google Ads. The platform already automates the ingestion of ad delivery data from Google and Microsoft Ads. Basis’ new search enhancements with Google Ads include:

• Campaign builds with built-in validations
• Bulk uploads using standardized templates
• Direct export to Google Ads for immediate activation
• Discrepancy detection between planned and live campaigns
• Downloadable live campaign snapshots in a client-ready format
• Build versioning with full change tracking

Task Management

Embedded directly into the campaign workflow, Basis’s collaborative task management capabilities enable users to create, assign, and manage tasks tied to specific campaigns, clients, or message center threads. Users can make to-do lists with due dates and priority levels, as well as email notifications for assignments and deadlines. The centralized interface helps media teams streamline communication and execution, coordinate more effectively, and deliver faster, with fewer tools and miscommunications.

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