Dean de la Peña, VP, Identity, Data Strategy & SaaS at Resonate, is an experienced leader in scaling technology and AI companies. With over 16 years in the field, he believes in merging human empathy with data-driven analytics to drive success.
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.
