As cricket fever grips South Africa, India, and the rest of the world with the ongoing SA20 League, LootMogul is thrilled to partner with Durban’s Super Giants and expand its sports portfolio with the addition of cricket, the world’s second-most popular game after soccer.

Satyam Trivedi, Deputy CEO of Durban’s Super Giants, said, “We are thrilled to announce our partnership with LootMogul as a sponsor for Durban’s Super Giants team in the SA20. This collaboration represents a perfect synergy between sports and technology, and we are excited to join forces with LootMogul. Together, we look forward to achieving great success both on and off the field, bringing innovation and excitement to our fans and the broader community. ” 

Raj Rajkotia, LootMogul Founder, said, “Collaborating with a team like the Durban Super Giants opens doors to providing high-value-added services for both fans and their business partners. We’re confident that this collaboration will be mutually beneficial, fostering innovation and engagement within the SA20 ecosystem.”  

This collaboration marks a significant step for LootMogul, a fast-growing sports web3 gaming and e-commerce platform. With this partnership, LootMogul is paving the way for a future where fans can seamlessly blend their love for the sport with the thrill of interactive gaming and the potential to win exciting rewards.

This partnership aims to deliver an unparalleled fan experience by offering exciting cricket and trivia games on dsg.lootmogul.com. Passionate fans can now win exclusive merchandise, player memorabilia, premium stadium tickets, and even cash prizes by showcasing their cricketing knowledge and competitive spirit. With this new development, sports and entertainment brands can now own and open virtual stores inside digital twins of real-world assets, aka sports stadiums. This is a huge step forward for LootMogul and the sports industry.

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BigCommerce, an open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, and Marketplacer, a technology platform that enables brands, retailers, suppliers, communities and innovators to build and grow successful online marketplaces at scale, announced a strategic partnership.

Jason Wyatt, CEO and co-founder at Marketplacer, said, “We’ve been watching the impressive trajectory and evolution of BigCommerce for a long time, and we’re very excited about this new relationship and the impact it will have on our shared customers. The powerful combination of Marketplacer and BigCommerce allows customers to access a modern full-stack solution for their ecommerce platform.”

Phil Read, chief operating officer at The DOM, said, “We are thrilled with the launch of our new BigCommerce front-end, the first to be connected to Marketplacer. Our experience working with Web Force 5 as our development partner has been exceptional. The team displayed a remarkable level of collaboration, transparency, and attention to detail, surpassing our expectations. Despite tight timelines, the project was managed with clear communication and a true sense of partnership.”

Shannon Ingrey, vice president and general manager of APAC at BigCommerce, said, “At BigCommerce, our core focus is providing our customers access to the best tools and services they need to innovate and succeed – and that includes industry-leading solutions from partners like Marketplacer and Web Force 5. Our collaboration to provide The DOM with the exact integrations needed to reach customers, grow sales and customize the shopping experience has been a tremendous example of what a North Star partnership should be when putting the customer first.”

The BigCommerce Marketplacer connected model allows customers to expand without boundaries – turning suppliers into sellers and adding hundreds or thousands of new products to the site without the burden of managing inventory and warehousing requirements or disrupting shopping or delivery experiences. 

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RETISIO, a provider of cloud-based ecommerce solutions, announced its new partnership with Electronic Express.

Electronic Express is pressing forward with an aggressive strategy to grow its ecommerce business. To support and drive this continued growth, they have selected RETISIO as their technology platform partner. A big reason for that decision was their need for the agility and robustness of RETISIO’s solutions.

The move to RETISIO Commerce will deliver enhanced site performance and superior customer experiences for Electronic Express. The platform’s advanced technology leverages RETISIO’s powerful Reactive and Composable Commerce capabilities.

“We value our partnership with Electronic Express and see extraordinary potential for growth by deploying RETISIO’s advanced eCommerce technologies,” said Sudhanshu Mohan, Co-Founder and CEO at RETISIO. “We are committed to building a great eCommerce success story together.”  

Electronic Express’s decision to transition to RETISIO Commerce represents a strategic move toward harnessing the power of modern technology to increase online sales. 

“We’re thrilled to begin our partnership with RETISIO for a revamped Electronic Express website. This collaboration underscores our commitment to innovation and delivering an enhanced digital experience for our customers. With RETISIO’s expertise, we’re creating a user-friendly platform that reflects our brand values and meets the evolving needs of our customers!” said Sam Yazdian, President and CEO, Electronic Express.

The switch to RETISIO paves the way for a feature-rich platform such as intelligent search, personalized recommendations, and precisely targeted promotions, all designed to drive conversions and enhance customer satisfaction.

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Society Brands, a tech-enabled consumer products company has partnered with fellow Northeast Ohio-based Primal Life Organics, a purveyor of personal care products, to continue to build and expand its direct-to-consumer and retail-based business while advocating “The Clean Beauty Movement.”

Started by registered nurse Trina Felber and her husband Josh, Primal Life Organics has maintained its mission to revolutionize the personal care industry by eliminating harmful toxins that pollute the body, paving the way for a cleaner, sustainable future. 

“As the visionary founder of Primal Life Organics, I am excited to pave an incredible future with Society Brands. This strategic partnership marks a significant milestone and will undoubtedly propel my mission to new heights and our commitment to provide natural, organic, and sustainable products to enhance the well-being of individuals globally,” said Trina Felber. 

“My commitment to formulating innovative products using only the highest quality, natural ingredients, and dedication to promoting a holistic approach to wellness has resonated with consumers and we want our customers to know that Society Brands is committed to maintaining standards of high-quality ingredients. Society Brands shares our values and commitment to promoting a healthier, more sustainable lifestyle. I am confident that under their leadership, Primal Life Organics will continue to thrive and reach new audiences globally.” 

The partnership aligns with Society Brands’ acquisition strategy — exceptional brands, visionary leaders, and a dedicated and loyal consumer base. Society intends to expand Primal Life Organic’s direct-to-consumer efforts, where a vast majority of the brand’s sales currently reside.

 Further, Society will work together with the Felber’s to expand their presence at retail.  The more than 20 employees currently with Primal Life Organics will remain in place, bringing more jobs under the Society Brands umbrella in Northeast Ohio.

“Primal Life Organics is a great example of the kind of brands we want to partner with now, and in the future,” said Michael Sirpilla, Co-Founder and Chief Executive Officer at Society Brands. “They have built an incredible direct-to-consumer business and loyal customer following. Having Trina remain on board as brand president to help drive growth speaks to Society’s mission to build a community and ecosystem of like-minded entrepreneurs that have the skill and energy to grow with their brand. We are excited about the future of Primal Life Organics.”

Society Brands’ growth as a tech-enabled, ecommerce platform has been fast and calculated. Unlike others in the space, Society Brands has been built by founders, for founders, offering a unique business model whereby entrepreneurs obtain meaningful liquidity while tapping into Society Brands’ leadership, expertise, best practices, and other resources. 

Among Primal Life Organics advisors is Daymond John, who appears as an investor on the reality television show Shark Tank and is CEO and founder of The Shark Group, a brand management and consulting firm. “I am thrilled about Primal Life’s acquisition, a significant milestone reflecting their commitment to natural wellness,” said Daymond John. 

“I’ve been advising Trina and the company for three years now, and the future growth of Primal Life is something to look forward to as they continue to revolutionize the natural dental and skincare industry.” 

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The Body Shop announces that it has become the world’s first global beauty brand to achieve 100% vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance. 

The entire product formulations portfolio has been certified by the Vegan Society. The trailblazing beauty retailer has achieved the ambitious target it set itself in 2021, when 60% of its products already carried the Vegan Society trademark.

The Body Shop was also the first beauty retailer to campaign against animal testing in cosmetics in 1989, with a fundamental belief that animals should not be harmed in the pursuit of beauty. While the fight continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a fully vegan product range is the next milestone in cruelty-free beauty.

The vegan cosmetics industry is predicted to grow with 6.31% compound annual growth rate between 2023-28 and reach $24 billion by 20281. With over one in ten young people saying that ‘vegan’ is an important factor in their health and beauty purchase decisions2, this move from The Body Shop also responds to growing customer demands.

The Vegan Society represents the global gold standard in vegan certification across multiple industries, providing a trusted trademark for The Body Shop products. The certification process is extremely thorough, with a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue.  For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.

Ian Bickley, Chief Executive Officer, The Body Shop says: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics.  We were the first major global beauty brand to use cruelty-free musk in our fragrances.  We have now achieved another global first.”

Director of Business Development at The Vegan Society, Chantelle Adkins, comments: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark. This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”

The marketing campaign playfully leans into a common reaction when anyone mentions the V-word: the eyeroll.

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The Bluebird Group, a data-centric omnichannel commerce agency, announced the acquisition of OneStone Solutions Group. 

With offices in Bentonville, Arkansas, and Denver, Colorado, OneStone provides critical Amazon, Walmart and Retail Media services. In partnering with OneStone, Bluebird adds significant ecommerce expertise to its omnichannel service offering.

“This partnership with OneStone marks a significant milestone for Bluebird,” said Jason Kapsner, Founder and CEO of Bluebird. “We have known for some time that we wanted to extend our service offering into the Amazon ecosystem. With OneStone, we have found a team of best-in-class digital experts that share our core values around client service, data, technology and innovation.”

The Bluebird Group has strong relationships with retailers such as Walmart, Target, Best Buy, Costco and Sam’s Club. The acquisition of OneStone allows Bluebird to accelerate its service offering within the Amazon and retailer .com channels.

“Our focus on culture and value creation for clients has always been our North Star,” says Bill Waitsman, Founder and CEO of OneStone. “Being able to unlock omnichannel retail services in partnership with Bluebird for our existing Amazon, Retail Media and Creative clients cements us as a top choice for prospective brand partners.”

OneStone is an industry leader for full-service Amazon account management across both retail and marketplace. OneStone’s end-to-end offering also includes Retail Media advertising across 40+ retailers, including on-site and programmatic advertising, and creative services.

Kapsner says, “As the agency ecosystem continues to evolve, brands have a variety of options for their commerce service needs. We are now able to support our brand partners who wish to centralize their multi-retailer operations with Bluebird or can accommodate those with niche support gaps. We also can do so as experts, not generalists.”

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FADEL, innovator of brand compliance, rights management, and royalty billing software, announced content syndication functionality for PictureDesk, its cloud-based content aggregator. The powerful features allow magazine publishers to increase syndication revenue and get the maximum value from their owned content.

PictureDesk acts as a universal content aggregator, consolidating ready-to-license content from media suppliers alongside internally owned, sourced, and commissioned content on a centralized cloud-based platform. This consolidation enhances content accessibility, simplifies picture research, and allows publishers to reduce both IT infrastructure and support costs.

PictureDesk facilitates content reuse and syndication by providing a portal for storing, searching, and monetizing published articles and magazine spreads. Additionally, media companies can unlock a new revenue stream by exposing editorial content and digital assets through an e-commerce web store designed for self-directed sales.

“Content reuse and syndication is a relatively simple way for magazine publishers to reduce costs and create new revenue opportunities, but if content isn’t easily retrievable, administrative time locating content and source files can shrink profits.” shared Ruth Anthony, Product Manager – PictureDesk. “FADEL is excited to extend PictureDesk’s functionality with built-in features and processes that facilitate successful syndication and e-commerce for our media customers.”

PictureDesk’s newest capabilities:

• Make content easily retrievable for reuse and syndication via a powerful platform equipped with AI-driven visual search
• Empower editorial teams to repurpose articles for new publications
• Arm the sales team with visibility into content that can be showcased to prospective buyers and the ability to quickly filter by publication, year, issue, and page
• Group final editorial pages with related source files, including layout (e.g. Adobe InDesign) and original images, for ease of distribution
• Automatically index the text on published pages to allow content to be fully searchable
• Surface articles and assets with an e-commerce web store

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HSN, a livestream shopping and video storytelling provider, announced the highly anticipated launch of Chaka Khan’s debut fragrance, Chaka by Chaka Khan. As the latest woman to be inducted into the coveted Rock & Roll Hall of Fame, Chaka Khan is a 10-time Grammy Award–winning global superstar that has served as an inspiration for generations of singers, songwriters, recording artists, storytellers and musicians. The fragrance will debut on HSN.com via an exclusive, worldwide launch.

Building upon Chaka’s legacy of female empowerment, this new scent is a bottled homage to longevity and creative spirit. Chaka by Chaka Khan is a unique composition of sensual violet and ylang ylang, infused with bergamot and pink pepper.  A hint of musk blossom, woodsy patchouli, vanilla, warm cinnamon and sandalwood add earthy layers. Its construction is that of a fragrance made as a tribute to 50 years of music, memories and magic.

“Long-serving as a strategic business partner to celebrities and their fragrances, HSN welcomes Chaka Khan and her debut fragrance Chaka by Chaka Khan – a true reflection of her mark as a pop culture maverick. Chaka’s vision has been brought to life from the carefully crafted notes to the iconic microphone bottle design,” said Bridget Love, GMM & VP Beauty, Fashion & Jewelry, HSN. “HSN continues to maintain its pioneering role within the realm of live video commerce, seamlessly integrating respected celebrities such as Chaka Khan.”

As a leader in the live video commerce space, HSN incorporates entertainment, personalities and industry experts to provide an entirely unique shopping experience for their customers by offering real-time engagement opportunities along with exclusive products.

“This fragrance is more than just a scent – it’s a journey of music, passion and soul. Every note is lovingly made, inspired by the songs and memories we’ve shared,” says Chaka. “As you wear it, it’s my wish to uplift your spirit, empowering you to shine, whether you’re sharing a quiet time or out on the town. We’re all rockstars. Here’s to celebrating the power within each of us. With all my love, Chaka.”

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Intevity, a digital technology consultancy, has acquired Techabo, a rapidly growing digital consulting agency. The purchase adds momentum to Intevity’s focus on strategic growth and brings talented employees on board with deep knowledge of ecommerce technology systems.

Founded in Baltimore by CEO Marcus Penny in 2018, Techabo focuses on ecommerce solutions and has extensive experience in the apparel and beverage alcohol industries with companies on the Fortune 500 and 1000 list.

Employees from both companies have collaborated for decades and the purchase underscores Intevity’s commitment to building long term relationships within the industry based on trust and integrity.

“We’ve worked with Marcus and many of his employees in various capacities since 2006,” said Intevity CEO George Jagodzinski. “We’re extremely impressed by what Techabo has accomplished in the last five years. They’re a perfect fit with Intevity’s culture and values and they complement our business strategically by adding considerable specialized depth and breadth to our existing ecommerce capabilities.”

Techabo has proven experience implementing successful ecommerce platforms including Salsify, ChannelAdvisor and Shopify and a track record of helping clients understand, implement, and manage these systems to optimize the customer experience. They excel at enabling digital commerce through thoughtful strategy and integrations and handle all aspects of product management effectively.

“I’m extremely proud of my team and all that we accomplished over the last few years and excited with this opportunity to join Intevity,” said Techabo CEO Marcus Penny. “It’s particularly gratifying because we modeled Techabo from the outset on Intevity’s business model of consistently going above and beyond the statement of work for our clients to extend their team and help them succeed in their vision and journey.”

Intevity will continue to pursue growth inorganically through strategic acquisitions as well as organically through sales, partner and executive channels.

“We’ve been quite deliberate in our growth strategy this year and aim to continue adding depth to our capabilities, verticals and industries,” said Ben Elmore, Chairman of Intevity’s Board. “Techabo presented an excellent opportunity to expand our industry expertise across brand retail, which will allow us to provide even more for existing clients and expand within those markets.”

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AutoNation, America’s automotive retailer, announced the official launch of AutoNationParts.com, a new ecommerce website enabling customers to purchase high-quality automotive parts and accessories at competitive prices, shipped directly to their homes.

Providing fast nationwide shipping for guaranteed-to-fit genuine manufacturer parts from more than 25 brands, AutoNationParts.com aims to meet growing demand from DIY mechanics and “do-it-for-me” customers who can confidently purchase parts online and have them expertly installed by their chosen mechanic, ensuring a seamless and convenient experience.

“Increasingly, consumers want the ability to go directly to a website and order exactly the car parts they need at a competitive price, with fast shipping times and transparent pricing,” said Mike Manley, AutoNation’s Chief Executive Officer. “People are holding on to cars longer. As the lifecycle of vehicle ownership grows, AutoNation wants to continue to be there for our customers who take pride in doing their own maintenance, repairs, and customizations.”

According to market intelligence firm Mintel, consumers are increasingly shopping online for auto parts, and nearly half of consumers – particularly millennials and Gen Z – have done their own vehicle maintenance, repairs, or custom upgrades.

To meet this growing demand for online parts, AutoNationParts.com allows customers to instantly shop across multiple manufacturers to find replacement and maintenance parts that fit their vehicles. Customers also can choose from a wide variety of interior and exterior accessories to personalize and upgrade their vehicles.

The easy-to-use site allows customers to search for parts in several ways: by VIN to find exact match parts; by year, make, model, trim, and engine; by browsing through categories; or by using keywords and part numbers. In-stock orders typically ship within 1-2 business days, and customers will be able to track their orders to know exactly when their items will arrive.

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