Campaign Monitor announced the launch of three AI-powered features aimed at helping small and mid-sized businesses make smarter email marketing decisions with less effort. The new tools — Marketing Monitor, Segment Mapper, and AI Email Booster — are designed to provide real-time, in-platform guidance that simplifies performance analysis, audience targeting, and campaign optimization.

Marketing Monitor is already live for Campaign Monitor customers, while Segment Mapper and AI Email Booster will be available beginning January 28.

The company describes the features as an “in-app marketing partner” that helps users move from data to action more quickly. Marketing Monitor offers performance context by benchmarking campaigns against industry standards and highlighting areas for improvement. Segment Mapper enables marketers to create targeted audiences by converting plain-language requests into ready-to-use segments, lowering the technical barriers to advanced personalization. AI Email Booster works directly inside the email builder, analyzing content and offering clear, one-click recommendations to improve engagement.

Together, the tools provide continuous guidance across the core elements of email marketing — performance, targeting, and optimization — without requiring users to overhaul existing workflows.

Small and mid-sized businesses face growing pressure to deliver personalized, high-performing campaigns despite limited time and resources. Marketers are often surrounded by data but lack clear direction on how to act on it. Campaign Monitor says its AI approach is designed to close that gap by reducing guesswork, shortening time-to-value, and helping teams improve results without needing specialized expertise.

To introduce the new features, Campaign Monitor will host two virtual launch events: on Tuesday, February 3, at 1:00 p.m. EST, and on Wednesday, February 4, at 10:30 a.m. AEST. The webinars will offer an in-depth look at how marketers can use the AI tools to simplify decision-making, boost performance, and gain a competitive edge.

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“AI should make email marketing easier, not more complicated,” said Elizabeth Smalley, Chief Product Officer at Campaign Monitor. “Small and mid-sized businesses are overwhelmed by data and best practices, but they don’t always have the time or resources to act on them. We built these new AI features to provide always-on guidance directly inside the platform, helping marketers see what’s working and optimize faster, without losing control of their strategy.”

The company said the innovations reflect its broader commitment to practical, high-impact AI applications that enhance — rather than replace — human judgment. By delivering clear, actionable insights within familiar workflows, Campaign Monitor aims to give marketers greater clarity and confidence in an increasingly complex digital landscape.

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Flodesk, a design-first email marketing platform used by more than 100,000 small businesses and creators, said it has reached a new milestone, surpassing $36 million in annual recurring revenue and helping its members generate more than $33 million in revenue.

Over the past year, Flodesk users sent more than 13 billion emails and added 314 million new subscribers to their audiences, underscoring the continued relevance of email as an owned, high-performing marketing channel in an increasingly crowded digital landscape.

Founded in 2019 and built without outside funding, Flodesk has emerged as one of the fastest-growing platforms in its category by focusing on design as a business advantage. The company positions itself as an alternative to technically complex or visually generic email tools, giving entrepreneurs an easy way to create polished, on-brand communication without designers, developers, or large marketing teams.

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The platform is used by a wide range of creators and small businesses, including food writer Michelle Tam, educator Kat Norton, and The Everygirl. As social platforms become less predictable, Flodesk is betting that brand-led email remains one of the few channels creators truly control.

The company is now expanding that vision with AI-powered design and marketing tools. Its new email builder blends agentic AI chat with precise manual controls, allowing users to generate personalized, on-brand emails in seconds and then fine-tune layout, fonts, and content. Unlike template-driven AI tools, Flodesk said its proprietary design system allows AI to behave more like a personal brand designer than a copy generator.

As part of this next phase, co-founder Rebecca Shostak has been named chief executive officer, while co-founder Martha Bitar transitions to executive chair.

“Our mission has always been to help small businesses succeed by expressing what makes them unique,” Shostak said, adding that the new agentic email builder is designed to save time while deepening creative control and brand expression.

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Flodesk said emails created on its platform see open rates 17 percent higher than the industry average, while its opt-in forms perform twice as well as standard benchmarks. Design-forward campaigns on the platform can drive up to 200 percent more conversions, according to company data.

Looking ahead, Flodesk plans to extend its AI-powered design system beyond email into additional digital formats, aiming to give entrepreneurs a unified platform for brand, marketing, and sales—reducing the need for multiple tools while maintaining a cohesive brand identity.

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Omnisend, a platform for email and text message marketing, and Triple Whale, an AI-powered intelligence platform for consumer brands, have announced a new partnership to integrate their services.

The integration incorporates Omnisend’s email and SMS performance metrics directly into the Triple Whale dashboard. This allows brands to view the performance of their messaging campaigns and automated flows alongside data from their paid advertisements, website traffic, and overall revenue—all within a single unified interface.

Streamlining Marketing Analytics

The primary objective of the partnership is to provide marketing teams, agencies, and business owners with a unified view of performance, simplifying decisions related to budget allocation and scaling successful strategies. By centralizing data, the companies aim to streamline weekly reporting and clarify the return on investment (ROI) for customer lifecycle planning.

“The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy,” said Rytis Lauris, CEO of Omnisend.

AJ Orbach, Co-founder and CEO of Triple Whale, noted that the unified view helps e-commerce teams assess how their messaging campaigns drive growth across the entire customer journey, enabling faster and more confident decisions throughout the whole funnel.

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The integration provides brands with comprehensive metrics, including revenue, conversions, click-through rates, and average order value. The data updates hourly, allowing teams to react to performance shifts within the same day.

A key feature of the combined platform is the use of Triple Whale’s AI assistant, Moby, which processes natural-language questions from users (e.g., “Which campaigns had the highest ROI last month?”) and suggests opportunities for improving message delivery and targeting.

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SAP Emarsys, the leading omnichannel customer engagement platform, has selected Halon, the provider of Composable Email Infrastructure, as its new preferred email partner. This transition to Halon Engage provides SAP Emarsys with a modern cloud-native solution that fosters new avenues for innovation, growth, and enhanced customer value.

By choosing Halon Engage, SAP Emarsys gains a modern, composable email infrastructure designed to deliver performance, flexibility, and scale. Halon’s Dynamic Email OperationsTM approach and cloud-native architecture align with SAP Emarsys’ vision for faster innovation and superior customer experience. At the same time, Halon’s cutting-edge product roadmap, AI-powered solution, and support for the latest standards will reduce development costs, improve performance, and drive operational excellence for SAP Emarsys.  

“Halon’s email infrastructure gives us exactly what we need to support our customers today while building for the future,” said Byron Pitney, Chief Technology Officer at SAP Emarsys. “The combination of composable email infrastructure, cloud-native architecture, and AI-driven innovation will help us deliver smarter, more impactful customer engagement across all industries”.

One of the major benefits of the new partnership is the ability for SAP Emarsys to seamlessly launch into new geographical markets ‘at the click of a button’,  ensuring a more scalable approach to global growth. 

“We are thrilled and honored to partner with SAP Emarsys as they modernize their email infrastructure,” said Anders Långsved, Chief Executive Officer at Halon. “By combining our Dynamic Email OperationsTM approach with Emarsys’ vision for exceptional customer engagement, we’re enabling faster innovation, deeper insights, and a more reliable, high-performing messaging solution that will deliver measurable value to SAP Emarsys’ clients”.

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Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. Retargeting website visitors via email has long been proven to be effective. Cart abandonment emails uplift conversions by 26% on average, but it is estimated that 90% of a brand’s website traffic are “ghosts”, who visit sites without identifying themselves or starting a purchase. esbconnect now enables brands to identify those anonymous visitors, link them to an email address, suppress any of their current customers, and retarget them by email, encouraging them to purchase or subscribe.

Using esbconnect’s GDPR-compliant database of 17 million opted-in UK email addresses, Optivo can match up to 20% of unknown visitors to real email records that are not in a brand’s CRM. Within minutes of a visit, matched users are enrolled into a compliant email journey, offering them a chance to subscribe and later to purchase. For those that choose to subscribe,  they are immediately added into the brand’s CRM to nurture towards a conversion.

esbconnect has already seen that between 40-70% of people who enter into this process convert to a subscriber, and the ROI is typically 2.6 times higher than a straight, purchase-led campaign. esbconnect estimates that Optivo will be able to match 20% of anonymous site visitors to an email address, much more efficiently and cost-effectively than retargeting ads on Meta or Google.

This is the first GDPR-compliant service to launch in the UK. It enables brands to potentially retarget anyone who visits their site via email, not just the 10% of visitors who typically add to a cart, whether they complete the purchase or not. Email is extremely effective for retargeting, delivering the best ROI of any channel, according to the DMA. It typically delivers read rates in excess of 40% and an ROI of 4x, with some retail pilot test partners reporting 2.2x this figure.

“With customer acquisition costs growing, and retargeting becoming less effective as more stringent privacy regulations take hold, we are seeing a lot of interest in Optivo from UK brands,” said esbconnect CEO, Suzanna Chaplin. “In the US, tools like Retention.com have proven this model can work, but until now, there was no GDPR-compliant solution in the UK. Optivo changes that.”

esbconnect is currently running a pilot programme with a number of selected brands in the Fashion, Home & Garden and Travel sectors, with a full roll-out scheduled for later this month. The platform integrates quickly and easily with existing marketing tech stacks and CRM platforms like Klaviyo, Ometria, Adobe and Salesforce. Brands interested in early access can register at www.optivo.digital to start recovering lost website traffic before the peak H2 sales period.

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Marketers have long treated email validation as a one-time safety check—a quick cleanse of the list to remove invalid addresses and prevent bounces. If the delivery didn’t fail, the address made the cut. But in 2025, that mindset is doing more harm than good.

A deliverable email address doesn’t mean the address is good—it just didn’t bounce. Deliverability says nothing about whether the inbox is a real, active human who wants to hear from you. Unfortunately, too many email and identity systems still stop there.

But the evolution of next-generation email validation—Validation 2.0—doesn’t stop at syntax or deliverability. Adding real-time signals like behavior, risk, and identity indicators shifts validation from a static check to a continuous process that monitors every email address, not just when it enters the system, but as it ages, engages, or decays.

The best-in-class providers tap into billions of permissioned behavioral signals to identify invalid and untrustworthy addresses, helping teams identify risk sooner.

Fraud moves fast. Inboxes are created for single-use, and the line between a real customer and a bot can be hard to spot. An email verification batch job from last month won’t catch a newly compromised inbox, and a deliverability check won’t detect a surge of promo abuse from hyper-disposable or high-velocity domains. That’s where real-time systems come into play.

The next generation of email validation frameworks must layer behavioral intelligence—open patterns, age, velocity, device signals—on top of traditional email hygiene logic to screen for indicators of real user activity while flagging suspicious patterns like disposable addresses or account farms. This will be crucial to protecting both marketing outcomes and data integrity.

What Static Checks Miss—and Why It Matters

Legacy email verification tools tend to ask three questions: Is the syntax right? Is the domain live? Will it accept mail? That’s fine for catching typos. But it misses the bigger picture: real-world usage.

What about the address created to claim a one-time offer, never to be used again? Or the inbox that passed deliverability checks but hasn’t opened a message in a year? Or the 200 lookalike addresses spun up in an hour to exploit a referral program?

These aren’t edge cases. The Data & Marketing Association states that over 17% of marketing databases include “undetected low-quality emails.” These records appear valid but show zero engagement—or worse, signs of abuse—when examined more deeply.

And the impact isn’t subtle. Low-quality addresses skew A/B tests, suppress engagement metrics, inflate acquisition costs, and erode sender reputation. They quietly dilute campaign ROI and increase exposure to fraud.

Behavioral Intelligence at the Point of Entry

Real-time email validation works where it matters most: the moment an email enters your system when a user submits a form, signs up, or checks out. Knowing whether the address exists is only the most basic step, but whether it behaves like a real person’s inbox is important. Is there recent engagement? Does the address exist across multiple platforms? Are there standard usage patterns—or suspicious ones?

That immediacy is crucial. Waiting for a batch verification cycle means fraud and bad data are already in the system, feeding downstream models, personalization, and segmentation logic. By then, the damage is already happening.

Behavioral intelligence also reveals silent risk—inboxes that don’t bounce, don’t click, don’t convert. They just sit there, dragging performance down while remaining technically valid. Traditional validation never questions them. But smarter systems do.

An email can go from trustworthy to risky overnight. Maybe it was abandoned. Maybe it’s now a recycled spamtrap. Or maybe it’s simply no longer active. But if validation only happens on import—or once a quarter—those shifts won’t be caught in time.

Email validation is an always-on discipline that monitors email health across the lifecycle, surfacing risk signals at critical points: re-engagement, login, checkout, and beyond. Trust in data isn’t something to verify once and forget. It’s something to earn every day.

Not Just Protection—Performance

The benefits of next-generation email validation extend beyond risk mitigation to improve reach, optimize audience quality, and strengthen personalization. Campaigns reach people, not just inboxes. Metrics reflect true performance, not inflated lists. And email marketing ROI—still among the highest in digital channels at $36 per $1 spent, per Litmus—is protected.

Marketers no longer have to choose between scale and precision. With next-gen email validation, cleaner, smarter email data in real time fuels every program it touches—from acquisition to automation to loyalty. And in an environment where trust is harder to earn and easier to lose, email data needs to do more than just pass the syntax test and connect to a real, trustworthy customer. When email data reflects behavior, everything downstream performs better.

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Grammarly has signed a deal to acquire email efficiency tool Superhuman. This is part of the company’s push to build an artificial intelligence-powered productivity suite and diversify its business.

The San Francisco-based companies declined to disclose the financial terms of the deal. Superhuman, once an exclusive email tool boasting a long waitlist for new users, was last valued at $825 million in 2021, and currently has an annual revenue of about $35 million.

Grammarly’s acquisition of Superhuman follows its recent $1 billion funding from General Catalyst, which gives it dry powder to create a collection of AI-powered workplace tools. Founded in 2009, the company has over 40 million daily users and an annual revenue exceeding $700 million. It’s working on a name change to expand beyond grammar correction.

Superhuman, which has over $110 million in funding from investors including IVP and Andreessen Horowitz, has been trying to integrate AI to create an efficient email experience.

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The company claims its users send and respond to 72% more emails per hour, and the percentage of emails composed with its AI tools has increased fivefold in the past year. It also faces growing competition as email giants such as Google and Microsoft are adding more AI features.

“Email continues to be the dominant communication tool for the world. Professionals spend something like three hours a day in their inboxes. It’s by far the most used work app, foundational to any productivity suite,” said Shishir Mehrotra, CEO of Grammarly. “Superhuman is the obvious leading innovator in the space.”

Last year’s purchase of startup Coda gave Grammarly a platform for AI agents to help users research, analyze, and collaborate. According to Mehrotra, who co-founded Coda, email was the next logical step.

Superhuman CEO Rahul Vohra will join Grammarly as part of the deal, along with over 100 Superhuman employees.

“The Superhuman product, team, and brand will continue,” Mehrotra said. “It’s a very well-used product by tens of thousands of people, and we want to see them continue to make progress.”

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Vohra said that the deal will give Superhuman access to “significantly greater resources” and allow it to invest more heavily in AI, as well as expand into calendars, tasks, and collaboration tools.

Mehrotra and Vohra see an opportunity to integrate Grammarly’s AI agents directly into Superhuman, and build the tools for enterprise customers.

The vision is for users to tap into a network of specialized agents, pulling data from across their digital workflows such as emails and documents, which will reduce time spent searching for information or crafting responses. The company is also entering a crowded space of AI productivity tools, competing with tech giants such as Salesforce and a wave of startups.

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Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

“AI should take the busywork out of marketing, not add to it,” says Žilvinas Lešinskas, Omnisend’s VP of Product. “With our new AI-powered suite, we’re making advanced personalization and efficiency accessible to brands of any size, so marketers can focus on creative strategy while Omnisend handles the heavy lifting.”

Tackle segmentation with a single sentence

The new AI Segment Builder (now in beta) empowers marketers to describe audiences in plain language – such as “customers who bought jeans last winter” or “subscribers who haven’t opened emails in three months” – and instantly generate precise segments. What was once a time-consuming process now takes seconds, enabling even small marketing teams to run advanced, data-driven marketing.

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Speed and ease of content creation

To support marketers in writing impactful content, Omnisend introduces several powerful new AI-driven tools, enhanced by brand identity elements – logos, colors, fonts, and tone of voice – taken directly from a brand’s website. These new features include:

• Subject Line & Preheader Generators. Instantly craft engaging subject lines and preheaders using proven performance data to capture attention and boost initial email engagement.
• Direct Copywriting & AI Writer. Generate complete, branded email content in multiple languages using previous campaign insights and your brand’s tone of voice, while the AI Writer proactively suggests copy based on your brand’s style, grammar, and marketing best practices to boost email effectiveness.

Hyper-personalization with AI product recommendations

Marketers can now deliver more relevant shopping experiences using the new Personalized Product Recommender, which analyzes each customer’s browsing behavior to suggest products tailored to their interests. Already available for automations and coming soon to regular campaigns, this tool integrates alongside Omnisend’s Dynamic Content Personalization and Campaign Booster features to deliver more relevant experiences to subscribers.

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AtData, a leading innovator in email address intelligence, data security, and digital trust solutions, introduced Validation 2.0, a next generation framework redefining email validation in today’s fast-evolving digital ecosystem.

Unlike traditional point solutions that focus on one-time list cleaning or static deliverability checks, AtData’s next generation email validation leverages its behavioral activity network to provide ongoing, real-time, intelligence-driven verification. This enables marketers to confirm an email is legitimate and understand its real-world activity, engagement likelihood, and potential risk.

“Email validation has long been treated as a simple hygiene task like checking a box. We aim to change that,” said Brian Burke, AtData’s VP of Product. “By integrating our exclusive scoring, monitoring and trust functionality, we’re empowering marketers with real-time, predictive insights so they can prioritize engaged consumers, suppress inactive or risky addresses, and cut through the inbox clutter with more confidence.”

Powered by AtData’s proprietary scoring, monitoring, and detection infrastructure, Validation 2.0 delivers continuous visibility into email address health, value, and risk. This includes signals indicating behavioral engagement, identity changes, and threat indicators such as disposable or bot-generated addresses. AtData’s always-on framework supports better customer segmentation from the moment of email collection helping improve engagement and increasing ROI.

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With inboxes more competitive, data decay accelerating, and promotion abuse rising, organizations need advanced email verification. Combining AtData’s deep identity expertise, advanced machine learning, and decades of historical email intelligence gives marketers the full picture, allowing them to send smarter and act faster to build trust.

Added Burke, “This isn’t list hygiene. It’s data-driven email strategy for the modern marketer that turns validation into a driver of growth, efficiency, and protection.”

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Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced the launch of Mailgun Inspect. This powerful new API-first solution empowers Martech and Enterprise platforms to embed robust email testing and quality assurance tools directly into their products as a white-label offering. 

For global Martech platforms, Mailgun Inspect offers a powerful, white-label-ready solution that can be deeply embedded into their own products, enabling them to deliver robust email testing capabilities under their own brand, at global scale.  For enterprise teams, it provides an intuitive, high-performance toolset to catch rendering issues, ensure accessibility, and optimize inbox experiences, all backed by Mailgun’s reliability, performance, and developer-first design.

“We built Mailgun Inspect for the platforms powering modern marketing,” said Daniel Morris, Senior Vice President of Product at Sinch.  “By embedding proven email QA tools through flexible APIs, Martech and Enterprise providers can offer their customers built-in, branded tools that speed up review cycles, improve deliverability, and ensure accessibility, without reinventing the wheel.”

Built for integration, scale, and performance, Mailgun Inspect brings the trusted capabilities of Sinch Email on Acid into Mailgun’s infrastructure, delivering enterprise-grade reliability with developer-first experience.  Mailgun Inspect offers advanced features including:

• Over 100+ client rendering previews, including dark mode and mobile clients
• Accessibility testing aligned with WCAG 2.2 and EAA standards
• Content validation (image and link checks) helping detect issues before impacting customer experience
• White-label APIs and sub user management
• Usage-based pricing-eliminating restrictive user-seat models

The launch comes ahead of the European Accessibility Act (EAA), which takes effect in June of 2025, setting new standards for inclusive digital communication.  Mailgun Inspect helps organizations meet these requirements by offering integrated accessibility testing and actionable guidance to create compliance-ready workflows.

Also Read: AI Is Transforming Email Marketing in 2025: What You Need to Know

“Email quality today is about more than design, its about trust, accessibility, and performance,” Morris added.  With Mailgun Inspect, we’re making it easier for platforms and teams to deliver exceptional experiences while staying ahead of changing regulatory demands.”

With Mailgun Inspect, Sinch continues to lead the charge in email innovation by expanding its portfolio of developer-friendly, enterprise-ready tools, empowering brands and platforms to deliver high-performing, compliant, and accessible email experiences that strengthen customer connections.

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