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Personalization and Privacy

Adtech

Audiences Can Tell What’s Real. Can Your Brand?

Kate Rourke -
Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.
Personalization and Privacy

Why Brands Should Just Ask What Customers Actually Want

Eleanor Hecks -
Retailers know what you bought. They rarely know why. A look at why asking customers directly may outperform tracking them — and rebuild trust along the way.
Featured Posts

AI Ads Will Win Only If They Earn Consumer Trust

Nataly Kelly -
A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.
Personalization and Privacy

Merchandisers Are Drowning in Data and Still Flying Blind

Zohar Gilad -
AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.
CX Metrics

The Invisible Infrastructure Behind Every Great App

April Miller -
Users never think about what makes an app feel effortless. That is exactly the point.
Personalization and Privacy

Automated Recommendations Feel Like Surveillance

Eleanor Hecks -
Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.
Personalization and Privacy

From AI Vision to Retail Personalization at Scale

Jeff Baskin -
Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.
Personalization and Privacy

Tariffs Test How Much Price Pain Shoppers Can Take

Guru Hariharan -
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
Personalization and Privacy

AI and the New Rules of Business Adaptation

Chris Chib -
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
Personalization and Privacy

Is the Future of Personalization About More Data, or Smarter Data?

Dean de la Peña -
Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.
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