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Adtech
Attribution
Campaign Orchestration
Customer Data Platform (CDP)
Email Marketing
Mobile and App Marketing
CX
Contact Center
Conversational AI
Customer Service
CX Metrics
Loyalty
Personalization and Privacy
People
Research
Playbooks
Reports
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What to Read Next
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Posts by Joep Leussink
Joep Leussink
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Joep Leussink is Head of Growth at AddEvent, where he leads demand generation and product-led growth strategies. He has scaled multiple B2B SaaS businesses from Series B to post-IPO through data-driven marketing and high-performance teams.
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CMOs Should Turn Calendars Into a Marketing Channel
February 10, 2026
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