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CATEGORY

Customer Service

Customer Service

When Self-Service Stops Serving the Customer

Bryan Cheung -
Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.
Customer Service

Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?

Khushbu Raval -
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
Customer Service

WhatsApp for Business: Beyond Messaging to Customer Engagement

Richard Hanscott -
Discover how WhatsApp evolved into a vital business tool. Learn to leverage its features, AI automation, and rich messaging for enhanced customer engagement and satisfaction.
Customer Service

Automate Customer Service: 6 Reasons to Invest in AI

MartechView Editors -
Discover how customer service automation can improve efficiency, reduce costs, enhance CX, and empower your agents. Learn why investing in AI-powered solutions is essential for modern businesses.
Customer Service

How Can Businesses Adapt to Changing Market Conditions?

Khushbu Raval -
A drastic reduction in media spending can decrease market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We...
Customer Service

All You Need to Know: Live Commerce

Khushbu Raval -
Unlock the secrets of live commerce! This guide explores this captivating blend of live streaming and online shopping, revealing its benefits, types, future potential,...
Customer Service

The Price of a Frown: Bad Customer Experiences Cost Businesses Billions

Khushbu Raval -
Inflation, low morale among frontline workers, and a reluctance of consumers to give feedback contribute to a 19% increase in lost revenue. Remember that time...
Contact Center

Why Investing in AI for Customer Service is a Win-Win

MartechView Editors -
How AI-powered contact centers deliver ROI through better customer experiences, operational efficiency, and long-term growth.
Customer Service

From McDonald’s to Nike, Brands Embrace Customer Control

Peony Hirwani -
Self-service isn’t a solo ride. Brands are empowering users with tools to carry them through the buying journey at their own pace. Looking back to...
Customer Service

Buy Online, Regret Later? Unraveling the Logistical Nightmare of BORIS Returns

Yash Raaj -
Online returns drowning your business? Explore tech solutions to conquer "Buy Online, Return In-Store" chaos, boost efficiency, and slash waste. For companies, the shirt, the...
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