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CX Metrics

Building Lasting Customer Relationships in the Humanized Age of CX

Building Lasting Customer Relationships in the Humanized Age of CX

Human Connections Drive CX! Go beyond metrics with CX expert Dennis Wakabayashi. Learn key steps, bridge EX and CX, and build an agile CX...
All You Need To Know: Customer Effort Score (CES)

All You Need To Know: Customer Effort Score (CES)

There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey. Within the survey...
Why Attention Metrics Matter in 2024

Why Attention Metrics Matter in 2024

What is the significance of attention metrics in digital advertising? Benjamin Arnold, Adludio's North American president, emphasizes real engagement measurement. Explore challenges, IAB Attention...
Mastering the LTV Game: Success with the Dynamic Duo of Data Analytics and Attribution

Mastering LTV: Data Analytics and Attribution

Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector. Planning early for peak...

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