From Conversions to Key Events: How GA4 Empowers Deeper User Insights
Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
Don’t Worry, Links Are Here to Stay
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024
AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into "The Great Reconciliation": standardizing tools,...
Deep Learning: The Future of Advertising in a Cookie-Less World
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
Marketers...
Unveiling Tomorrow’s PR Scene: 2024’s Defining Trends
How purposeful communication, crisis preparedness, and hyper-personalization are shaping the future of PR. This guide is your roadmap to success in a rapidly changing...
All You Need To Know: Google Duplex
We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...
Optimizing Taxi App Success Through Programmatic Advertising
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility.
Would...
Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Why Advertisers Can’t Reach Audiences Through Major Media Channels
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist?
Google’s complete annihilation...
MartechView Lists Top AdTech Tools
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS.
As your business expands, you'll need to update...
