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Adtech

Adtech

Contextual Advertising: What It Is and Why It Matters

MartechView Editors -
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
Adtech

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
Adtech

SEO Is Not Dead. But It No Longer Works Alone.

Stamatis Astra -
In the zero-click era, ranking on Google is no longer enough. The question is whether AI will reference you at all.
Adtech

Will AdCP Be Advertising’s Next Great Standard?

Bob Walczak -
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
Adtech

Is the Store the Next Big Media Channel?

Ron Levac -
In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.
Adtech

Can Cloud Curation Save the Open Internet?

Filippo Gramigna -
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
Adtech

Digital Omnibus: The EU’s Bold Move to Rewrite the AdTech Rulebook

Khushbu Raval -
Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.
Adtech

Is Advertising Finally Trading Hype for Clarity?

Mateusz Jędrocha (MJ) -
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
Adtech

Adtech’s New Secret Weapon: The IP Signal

Ross Lewis -
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
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