Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.
Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.
From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.
Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.
CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.
Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.