HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.
Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.
HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.
Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.