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Casper
Wednesday, April 29, 2026
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.

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Adtech

Martech
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Can B2B Brands Adapt to Volatility with Long-Tail Thinking?

As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.

More Data Does Not Always Mean Better Communication

The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.

Three Myths That Are Keeping Brands Away From AI

Most brands already have what it takes to start using AI-powered marketing tools — they just don't know it yet.

Push Notifications Are Broken. Here Is What Comes After Them

As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.

Is Your CRM Making Your Customer Service Worse?

Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.

Attribution

CDP

People
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The Organizations That Survive Disruption Never Had to Recover From It

Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.

AI Won’t Save Your Campaign. Your Taste Will.

Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.

Your Homepage Isn’t the Front Door Anymore

Bloomreach CEO Raj De Datta on agentic commerce, AI-powered shopping, and why the future of retail will move beyond the traditional website.

Retail’s AI Reckoning Is About Revenue — Not Robots

AI is transforming retail customer experience from a cost center into a revenue engine, says Talkdesk’s Michael Klein, as brands rethink automation and loyalty.

Campaign Orchestration

Loyalty

Contact Center

Customer Experience
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Your CX Partner Is a Revenue Engine. Treat It Like One.

The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.

When a Logo Changes Everything — and Nothing

From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

The Next Retail Advantage Is Smarter Inventory

As retail events stretch longer and demand comes in waves, brands learn that protecting availability—not cutting prices—is the real growth strategy for 2026.

Mobile & App Marketing

Conversational AI

Personalization & Privacy