Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.

As ad supply falls and cookies fade, advertisers face shrinking, costlier audiences. Here's why the fix lies beyond legacy identifiers.

Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.

An analysis of Prime Day 2026: why record revenue masked shrinking margins, and how the most profitable brands used real-time monitoring and agentic pricing to protect earnings as costs rose.

AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.

Munil Shah, Talkdesk's Product Chief on separating real agentic AI from marketing, the hybrid workforce, obsolete CX metrics, and shared accountability for AI decisions.

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.

CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.

Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.

The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.