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Friday, October 16, 2026
Optimizely's Kevin Li explains how virtual teammates remember, why a multi-agent system beats a single model, and where an agent's authority ends.

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Autonomous AI Fails Without a Real-Time CDP Memory Layer

Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.

The CMO Clock Is Short, but the Study Says Less Than It Seems

Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.

Your Next Best Customer Might Already Be in the Data

A practical guide to using predictive AI in marketing — forecasting behavior, prioritizing leads and personalizing campaigns before launch.

In Agentic Advertising, the Bottleneck Is Data, Not AI

Smarter ad-buying agents won't matter without richer inventory data. Here's what publishers need to prove before agents can trust it.

Why AI-Informed Marketing Needs a New Set of Rules

Marketing has more AI-driven insight than ever, but not more trust. Why governance — not data volume — is now the real competitive edge.

Attribution

CDP

People
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Your Next Colleague Is an Algorithm

Optimizely's Kevin Li explains how virtual teammates remember, why a multi-agent system beats a single model, and where an agent's authority ends.

Delight.ai’s John Kim on Building an AI That Remembers

Delight.ai's John Kim on the line between an AI that delights and one that feels like surveillance — and how Trust OS keeps agents in check.

Talkdesk’s Munil Shah on Why “Humans vs. AI” Is the Wrong Fight

Munil Shah, Talkdesk's Product Chief on separating real agentic AI from marketing, the hybrid workforce, obsolete CX metrics, and shared accountability for AI decisions.

AI Should Remove Friction, Not Human Connection

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

Campaign Orchestration

Loyalty

Contact Center

Customer Experience
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What Separates a Big Holiday Season From a Good One?

Prime Day 2026 posted record revenue while margins shrank, and Turkey 5 spread demand across more days than anyone planned for. Six retail thought leaders answer the question from different angles. They agree that the season is decided away from the peak.

E-commerce Doesn’t Have a Data Problem. It Has a Speed One.

CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.

AI Is Supercharging Returns Fraud. Retailers Are Behind.

Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.

Your CX Partner Is a Revenue Engine. Treat It Like One.

The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.

Mobile & App Marketing

Conversational AI

Personalization & Privacy