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Tuesday, May 19, 2026
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CX

E-commerce Doesn’t Have a Data Problem. It Has a Speed One.

Guru Hariharan -
CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.

WHAT TO READ NEXT

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Adtech

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Martech
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Contextual Advertising: What It Is and Why It Matters

MartechView Editors -
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.

The Death of Batch-and-Blast Email Marketing

Eleanor Hecks -
One in three emails never reaches the inbox. For marketers still relying on bulk tactics, the data is unambiguous: the old playbook is actively destroying returns.

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.

Attribution

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CDP

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People
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People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
People

The Organizations That Survive Disruption Never Had to Recover From It

Khushbu Raval -
Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.
Featured Posts

AI Won’t Save Your Campaign. Your Taste Will.

Khushbu Raval -
Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.
People

Your Homepage Isn’t the Front Door Anymore

Khushbu Raval -
Bloomreach CEO Raj De Datta on agentic commerce, AI-powered shopping, and why the future of retail will move beyond the traditional website.

Campaign Orchestration

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Loyalty

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Contact Center

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Customer Experience
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CX

E-commerce Doesn’t Have a Data Problem. It Has a Speed One.

Guru Hariharan -
CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.
CX

AI Is Supercharging Returns Fraud. Retailers Are Behind.

Scott Gifis -
Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.
CX

Your CX Partner Is a Revenue Engine. Treat It Like One.

Robin Jakobsen -
The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.

Mobile & App Marketing

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Conversational AI

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Personalization & Privacy

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