CX

TreviPay's CMO Allen Bonde makes the case that payment experience is the most underutilised loyalty lever in B2B — and why marketers should own it.

CPG brands are drowning in data but losing ground to competitors who act on it faster. Agentic retail — AI that executes, not just analyzes — is becoming the new edge.

Fraudsters are using AI to doctor damage photos and fabricate proof of returns. At $77 billion in fraudulent claims annually, retailers can no longer afford to look the other way.

The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.

AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.

Users never think about what makes an app feel effortless. That is exactly the point.

Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.

Personalized marketing builds loyalty — but one misread data point can cost you a customer forever. Here is where the line is, and how to avoid crossing it.

From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.

Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.