6.5 C
Casper
Monday, April 13, 2026
type here...

CATEGORY

Martech

Martech

Clarity Is Marketing’s Most Valuable Asset

Jen Jones -
Why the next generation of marketing systems is helping teams turn information into action — and why the best leaders are reframing the AI conversation entirely.
Adtech

SEO Is Not Dead. But It No Longer Works Alone.

Stamatis Astra -
In the zero-click era, ranking on Google is no longer enough. The question is whether AI will reference you at all.
Personalization and Privacy

Merchandisers Are Drowning in Data and Still Flying Blind

Zohar Gilad -
AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.
Campaign Orchestration

Dashboards Created Visibility, but They Didn’t Solve Commerce Execution

Guru Hariharan -
Brands are collecting more ecommerce data than ever — and acting on less of it. The gap between insight and execution is where market share is quietly being lost.
Martech

Where B2B Media Strategy Is Headed Next

Emily Gaines -
Decision-makers don’t segment their attention the way marketers segment budgets. It’s time B2B media strategy caught up with how buyers actually work — and live.
Martech

Your Rebrand Is Failing. Have You Tried Listening?

Michael Yehoshua -
Most rebrands fail not because of bad design, but wrong direction. WiseStamp's CMO on using AI as a listening engine — not a content machine.
Martech

The Real Retailer Readiness Gap Isn’t Price. It’s Content.

Guru Hariharan -
Price is right, inventory is solid, buy box is intact — and shoppers still aren't converting. In 2026, the real retailer readiness gap is content.
Campaign Orchestration

Tech Doesn’t “Get” the Super Bowl — and the Data Shows Why

Nataly Kelly -
Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
Martech

Marketing That Predicts, Not Reacts

Dean de la Peña -
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
123...20Page 1 of 20

Latest news

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor Picks