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Martech

Martech

Why AI-Informed Marketing Needs a New Set of Rules

Juan Baron -
Marketing has more AI-driven insight than ever, but not more trust. Why governance — not data volume — is now the real competitive edge.
Martech

Why Your Brand Strategy Keeps Falling Apart

Laura Wilkinson -
Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.
Adtech

Cookies Are Dying. Advertisers Are Fighting Over Scraps

Evan Rutchik -
As ad supply falls and cookies fade, advertisers face shrinking, costlier audiences. Here's why the fix lies beyond legacy identifiers.
Adtech

Audiences Can Tell What’s Real. Can Your Brand?

Kate Rourke -
Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.
Campaign Orchestration

The Metric That Mattered Most This Prime Day Wasn’t Revenue

Himanshu Jain -
An analysis of Prime Day 2026: why record revenue masked shrinking margins, and how the most profitable brands used real-time monitoring and agentic pricing to protect earnings as costs rose.
Martech

Too Much Data. Not Enough “Why.”

Lydia Bode -
AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.
Martech

Why More Marketing Data Isn’t Delivering Confidence

Mike Juhas -
Mike Juhas explains why more marketing data isn't improving confidence and how outcome-based measurement can help marketers prove business impact.
Adtech

How Long Will Marketers Settle for Opacity in Programmatic?

Paul Sobel -
Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.
Campaign Orchestration

How Brands Turned the World Cup Into a Cultural Play

Khushbu Raval -
The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.
Martech

The Agency-Led E-commerce Model Is Changing

Guru Hariharan -
Marketplace algorithms move faster than agencies can react. Here's why brands are adopting AI agents to continuously optimize e-commerce operations.
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