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Martech

Martech

The Martech Bundle

MartechView Editors -
Eleven weekly bundles of expert analysis from MartechView, from holiday retail and agentic AI to privacy, search and the CMO's seat.
Adtech

Are Your AI Agents Ready to Be Trusted?

Khushbu Raval -
Five experts on agentic AI agree the model isn't the weak link. Data, guardrails, and visibility decide whether agents deliver for marketers.
Customer Data Platform (CDP)

Autonomous AI Fails Without a Real-Time CDP Memory Layer

Khushbu Raval -
Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.
Martech

The CMO Clock Is Short, but the Study Says Less Than It Seems

MartechView Editors -
Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.
Campaign Orchestration

Your Next Best Customer Might Already Be in the Data

April Miller -
A practical guide to using predictive AI in marketing — forecasting behavior, prioritizing leads and personalizing campaigns before launch.
Adtech

In Agentic Advertising, the Bottleneck Is Data, Not AI

Kenneth Rona -
Smarter ad-buying agents won't matter without richer inventory data. Here's what publishers need to prove before agents can trust it.
Martech

Why AI-Informed Marketing Needs a New Set of Rules

Juan Baron -
Marketing has more AI-driven insight than ever, but not more trust. Why governance — not data volume — is now the real competitive edge.
Martech

Why Your Brand Strategy Keeps Falling Apart

Laura Wilkinson -
Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.
Adtech

Cookies Are Dying. Advertisers Are Fighting Over Scraps

Evan Rutchik -
As ad supply falls and cookies fade, advertisers face shrinking, costlier audiences. Here's why the fix lies beyond legacy identifiers.
Adtech

Audiences Can Tell What’s Real. Can Your Brand?

Kate Rourke -
Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.
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