Martech

Mike Juhas explains why more marketing data isn't improving confidence and how outcome-based measurement can help marketers prove business impact.

Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.

The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.

Marketplace algorithms move faster than agencies can react. Here's why brands are adopting AI agents to continuously optimize e-commerce operations.

Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.

Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.

Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.

From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.

Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.

As AI floods the internet with low-cost content, PR and marketing teams are being forced to rebuild trust through authenticity and transparency.