Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution
Discover the limitations of NPS and how a comprehensive approach to customer feedback using AI and advanced analytics can drive business success.
Building Lasting Customer Relationships in the Humanized Age of CX
Human Connections Drive CX! Go beyond metrics with CX expert Dennis Wakabayashi. Learn key steps, bridge EX and CX, and build an agile CX strategy for lasting customer relationships.
All You Need To Know: Customer Effort Score (CES)
There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey.
Why Attention Metrics Matter in 2024
What is the significance of attention metrics in digital advertising? Benjamin Arnold, Adludio's North American president, emphasizes real engagement measurement. Explore challenges, IAB Attention Council Task Force initiatives, and the call for a standardized attention metric. Optimize your strategy for 2024 success.
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
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