How McDonald’s and Burger King Differ in Value-Driven Messaging
On earnings calls, the QSR giants explained how they advertise value to price-conscious consumers and invest in their companies.
Since last summer, a McDonald’s at...
TikTok Bolsters Publisher Ads Tied to Trending Content and Events
Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising.
TikTok’s NewFronts pitch this year focuses...
The Gen Z Traveler Has Landed: Here’s What the Numbers Say
According to a recent PMG report, consumer expectations are evolving as many seek opportunities to make up for time lost during the pandemic.
While the...
BarkleyOKRP Acquires Adlucent for Marketing Boost
The deal is the first since Barkley and OKRP merged in March to create a “big indie” agency.
Barkley and OKRP’s merger in March was...
Heineken Transforms Laundromats into Sports Venues
“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours despite sports bars being closed.
The UEFA...
Meta’s New Tools Address Marketers’ AI Concerns
A new image generator relies on assets the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand...
Checkout.com and Mastercard Partner for Virtual Cards
The collaboration enables Checkout.com’s customers to access the Mastercard Wholesale Program, unlocking reduced costs and higher conversion rates.
Checkout.com, a leading global digital payments provider,...
Avaya Acquires Edify, Strengthening CX Leadership
Edify’s capabilities further enhance the Avaya Experience Platform™ by integrating additional workflow, customer journey orchestration, and other AI-powered technologies into the platform.
Avaya, a global...
Lowe’s Taps DoorDash for On-demand Deliveries
The partnership marks DoorDash’s entry into the home improvement category as the company grows its roster of retailers.
With its Lowe’s partnership, DoorDash continues to...
Saks Debuts Luxury Retail Media Network to Compete in Digital Advertising
The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.
Saks is a comparative latecomer...
