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Stravito and Langston Team Up on AI Consumer Personas

MartechView Editors -
Stravito and Langston will pair AI Personas with 24 Life Lenses consumer segments, enabling brands to question research-based profiles in plain language.
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10Fold Launches MetricsMatter 5.0 to Track AI Visibility

MartechView Editors -
10Fold's MetricsMatter 5.0 unifies media, social, competitive and AI data, tracking brand visibility across five AI platforms for B2B marketers.
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Adobe Adds Hands-On Editing Controls to Its ChatGPT Plug-In

MartechView Editors -
Adobe's ChatGPT plug-in now lets users fine-tune images, designs and PDFs with interactive side-panel controls, rolling out globally on web and app.
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Salesforce to Buy AI Research Startup Listen Labs

MartechView Editors -
Salesforce agreed to acquire AI customer research startup Listen Labs. Price undisclosed; Business Insider earlier reported about $2 billion.
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Estonia’s bilt.me Raises $700K to Build Native Apps With AI

MartechView Editors -
Estonian startup bilt.me raised $700,000 in pre-seed funding to expand its AI agent that builds native iOS and Android apps. It has passed $100,000 in ARR.
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DoubleVerify Adds Attribution Tracking for ChatGPT Ads

MartechView Editors -
DoubleVerify can now measure ChatGPT ad results across the customer journey and is developing a brand suitability pilot with OpenAI.
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Stravito Launches MCP Server to Bring Research Into AI Tools

MartechView Editors -
Stravito launched an MCP Server that connects a company's own consumer research to AI tools such as ChatGPT, Claude and Copilot, with cited, read-only answers.
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Citi and Coinbase Expand Deal to Link Banking, Stablecoins

MartechView Editors -
Citi and Coinbase expanded their collaboration to offer virtual accounts that convert fiat to stablecoins and stablecoin checkout for Citi's merchant clients.
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Adobe Forecasts $275.1 Billion in Holiday Online Sales

MartechView Editors -
Adobe expects U.S. online holiday sales to reach $275.1 billion, up 6.7%, with Cyber Monday at $15.1 billion and Black Friday growing faster.
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Websites Aren’t Dead: Consumers Still Trust Them Over AI

MartechView Editors -
A new Kinsta report finds consumers use AI to research but still turn to company websites to verify information before buying.
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