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SurveyMonkey Redesigns Platform Around AI-Native Feedback

MartechView Editors -
SurveyMonkey has launched a redesigned platform with conversational AI survey-building, new HR integrations, and connectors for Claude, ChatGPT and Gemini.
News

Salesforce and Anthropic Launch ‘Claudeforce’ Deal

MartechView Editors -
Salesforce and Anthropic have expanded their partnership with Claudeforce, embedding Claude's reasoning directly into Salesforce's CRM data and workflows.
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Optimizely Gives Marketers AI Coworkers, Not Just Tools

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Optimizely has launched Virtual Teammates, AI personas with defined roles and permissions that work alongside marketers rather than waiting for prompts.
News

KERV.ai, LG Ad Solutions Expand Interactive CTV Globally

MartechView Editors -
KERV.ai is expanding its interactive CTV ad partnership with LG Ad Solutions into Canada, Europe, Australia and New Zealand, building on U.S. success.
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Companies Are Deploying AI in CX Faster Than It Works: Talkdesk

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A new Talkdesk report finds 98% of companies have deployed AI in customer experience, but only 15% can orchestrate it to actually resolve issues.
News

Auxia Launches AI Agents to Run Marketing Campaigns

MartechView Editors -
Auxia's new Agent Studio lets AI agents plan and launch marketing campaigns, as the company reports 200 billion personalization decisions delivered.
News

Just 27% of Consumers Feel Brands Understand Them

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New research finds 77% of consumers notice personalized marketing, but only 27% feel brands actually understand their interests.
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Bilibili Goes Global to Challenge YouTube’s Dominance

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China’s Bilibili is relaunching its international app, easing ID requirements, and courting Western creators to expand beyond its domestic market.
News

Rain Launches Coalition to Shape Rules for AI Payments

MartechView Editors -
Rain has formed the Agentic Payments Alliance with Visa, Mastercard, Circle and 20-plus others to help set standards for AI agent commerce.
News

IAB Releases Version 2 of Its AI Disclosure Framework

MartechView Editors -
IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.
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