News

Taco Bell's global "L.O.C.O.S." platform taps World Cup fandom as Yum Brands leans further into loyalty and digital sales.

A PYMNTS Intelligence report with FIS finds issuers are eager for smart basket rewards, but only if they retain control.

AGNT LAB debuts a tiered AI social media agent for entrepreneurs and small businesses, offering free and paid plans across major platforms.

Walmart's $1.2 billion acquisition of Vibe.co expands its ad business as it competes with Amazon in connected TV.

Instacart unveiled an Ads Studio, a vertical video feed and AI shopping assistant plans at Cannes Lions, expanding beyond performance marketing.

From a Major League Baseball deal to TikTok's Chief Tractor Officer, John Deere is using America's 250th to reconnect with younger consumers.

Google's new Fourth of July commercial imagines the Founding Fathers drafting the Declaration of Independence using Google Workspace and Gemini AI.

New Zeta Global research finds parents are leading the shift toward agentic commerce, with 43% willing to let AI make purchases within a set budget.

Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.

Starbucks is expanding its Green Apron Creators program with a new TikTok-powered tool that lets baristas earn money as official brand content creators.