Loyalty

TreviPay's CMO Allen Bonde makes the case that payment experience is the most underutilised loyalty lever in B2B — and why marketers should own it.

Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.

As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.

As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.

Explore how Gen Z is reshaping brand loyalty with its demands for authenticity, sustainability, and personalized experiences. Learn how businesses, especially in travel, are adapting.

The impact of personalized travel rewards on customer loyalty, emphasizing AI's role in creating tailored experiences and enhancing lifetime value.

Learn how Loyalty-as-a-Service (LaaS) transforms traditional loyalty programs, offering businesses greater flexibility, personalization, and scalability to boost customer engagement.

Learn from Tim Hortons' loyalty program revamp and discover how to overcome common challenges loyalty programs face, including customer value, program complexity, and measurement. Tim...

Data privacy regulations and consumer concerns challenge traditional marketing methods. Learn how loyalty programs and first-party data can help brands connect with customers, personalize...

Learn how to create a winning loyalty program in today's competitive market. Unify customer data, personalize experiences, and leverage technology responsibly to drive engagement...