13.2 C
Casper
Wednesday, September 23, 2026
Search.....

CATEGORY

Loyalty

CX Metrics

Target’s Brand Score Was Sinking Before the Clown Did

Khushbu Raval -
Target's Halloween costume backlash grabbed headlines, but the data shows a three-year pattern of self-inflicted brand damage — and a recovery narrative that just took another hit.
Loyalty

When AI Agents Do the Shopping, Who Wins Loyalty?

Denise Holt -
As AI assistants start booking and buying on customers' behalf, loyalty programs invisible to them risk losing every deal without ever knowing it.
Loyalty

The Loyalty Assumptions Holding Marketers Back

Dr. J.R. Slubowski -
Loyalty programs are missing the mark. New research reveals how recognition, not rewards, actually earns customer trust — and where brands get it wrong.
CX

Payment Experience Is the Foundation of B2B Loyalty

Allen Bonde -
TreviPay's CMO Allen Bonde makes the case that payment experience is the most underutilised loyalty lever in B2B — and why marketers should own it.
Loyalty

Protecting Loyal Customers From Your Own Return Policies

Scott Gifis -
Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
Loyalty

Can AI in Retail Win Trust Before It Loses Customers?

Stamatis Astra -
As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.
Loyalty

Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty

Khushbu Raval -
Explore how Gen Z is reshaping brand loyalty with its demands for authenticity, sustainability, and personalized experiences. Learn how businesses, especially in travel, are adapting.
Loyalty

Personalized Travel Rewards: The Key to Customer Loyalty

Jeff Zotara -
The impact of personalized travel rewards on customer loyalty, emphasizing AI's role in creating tailored experiences and enhancing lifetime value.
Loyalty

From Legacy to LaaS: The Evolution of Loyalty Programs

Elizabeth Giuffrida -
Learn how Loyalty-as-a-Service (LaaS) transforms traditional loyalty programs, offering businesses greater flexibility, personalization, and scalability to boost customer engagement.
12Page 1 of 2

Latest posts

Follow us on

© Vibe Media Corporation. All rights reserved.

Quick Links

Popular Category

Editor's Picks