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Martech
Adtech
Attribution
Campaign Orchestration
Customer Data Platform (CDP)
Email Marketing
Mobile and App Marketing
CX
Contact Center
Conversational AI
Customer Service
CX Metrics
Loyalty
Personalization and Privacy
People
Research
Playbooks
Reports
White Papers
What to Read Next
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Posts by Thomas Vladeck
Thomas Vladeck
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Thomas Vladeck is the Co-CEO of Recast, a marketing measurement platform that holistically measures all channels - from top of funnel to bottom, online and offline.
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Marketing Measurement Isn’t a Science — But It Can Be
November 20, 2025
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