How Retailers Are Using AI in Marketing to Drive Store Visits...
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
Marketing Mix Modeling: A Shift to Data-Driven Insights
Marketing leaders turn to Marketing Mix Modeling (MMM) for better ROI and strategy optimization, aided by genAI, to overcome challenges in digital attribution.
Marketing Metrics: More Than Just Vanity Metrics
Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
How Are Marketing Attribution Models Helping Brands Drive ROI?
Marketing attribution models help marketers get insights into their marketing efforts, further prompting them to restructure their strategies. Here is everything you need to...
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
Enhancing HCP Engagement Through Digital Innovation
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
How Well Do You Understand Digital Analytics?
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
8 Ways to Use Competitive Intelligence to Win
From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.
