Marketing Metrics: More Than Just Vanity Metrics
Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
How Are Marketing Attribution Models Helping Brands Drive ROI?
Marketing attribution models help marketers get insights into their marketing efforts, further prompting them to restructure their strategies. Here is everything you need to...
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
Life Sciences Marketing: Navigating a Patient-Centric Future
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
As the digital world continues to evolve, technology...
How Well Do You Understand Digital Analytics?
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
How Can You Use CI In The Competitive Landscape?
CI requires constant monitoring and analysis, but the competitive insights and advantages it provides can give a company an edge over its competitors.
Companies that...
