Vudoo, PubMatic Bring Shoppable Ads to Programmatic
Vudoo partners with PubMatic to enable shoppable ads across premium programmatic inventory, linking engagement directly to purchases across screens.
The Trade Desk Expands CTV Push with Ventura Ecosystem
The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.
Merrell Debuts Global Platform “It Starts Outside”
Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.
Mercedes-Benz Taps Prime Video for NBA Campaign
Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.
McDonald’s Celebrates First Jobs with New Campaign
McDonald’s launches “First Job Confessional,” a campaign inviting Americans to share their first job stories and the skills that shaped their careers.
Xometry Expands AI Models for Faster Manufacturing
Xometry launches new AI lead-time prediction and personalized pricing models to improve manufacturing speed, sourcing accuracy and delivery reliability.
Riskified Expands AI Protection for Retail Chatbots
Riskified expands its AI Agent Intelligence platform to help retailers secure AI shopping assistants and prevent fraud in conversational commerce.
Onetag Acquires Aryel to Reinvent Programmatic Ads
Onetag acquires Aryel to combine premium inventory, immersive ad formats and AI decisioning into a self-serve platform for outcome-driven programmatic advertising.
CommerceIQ Launches AI Agents for Retail Operations
CommerceIQ unveils AI agents for sales, content, shelf and retail media, helping brands automate ecommerce operations and scale optimization across thousands of SKUs.
AI Use Rises, but Consumers Want Control
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
