AI Won’t Save Your Campaign. Your Taste Will.
Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.
Your Homepage Isn’t the Front Door Anymore
Bloomreach CEO Raj De Datta on agentic commerce, AI-powered shopping, and why the future of retail will move beyond the traditional website.
Retail’s AI Reckoning Is About Revenue — Not Robots
AI is transforming retail customer experience from a cost center into a revenue engine, says Talkdesk’s Michael Klein, as brands rethink automation and loyalty.
AI Isn’t Killing PR. Bad Measurement Is.
As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
Healthcare Marketing’s End of “Convenient Data”
Doceree’s Julius Ramirez on AI, privacy, partnerships, and why precision—not hype—will define the next era of healthcare marketing.
Designing AI That Feels Human—Without Crossing the Line
Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.
CX Is Noisy. Human Connection Cuts Through
An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.
Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
MartechView 2025 Contributors: Shaping the Future of Marketing
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Why ‘Customer-Centricity’ is the Wrong Question (and What Leaders Should Ask...
Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.
